Thanks to votes from many of you wonderful people, we won a Shorty Award for “best app” in January of this year. Now, the team behind the Shorty Awards has collated a comprehensive new research report about Twitter for business.
The Shorty Report provides the latest data through interviews with dozens of companies that are using Twitter to make a big impact with short messages.
Use the code “HOOTREPORT” at checkout to score 10% off this value-packed information package, and get an edge on the competition.
Here are some teaser quotes from some of the corporate Tweeting heavyweights interviewed for the report:
“I’ve always been accessible, but Twitter lowers the psychological hurdle people might have in trying to contact me”
-Tony Hsieh @zappos, CEO of Zappos
“For the most part what you see on Twitter is just me being myself.”
-Frank Eliason @comcastcares, Director of digital care for Comcast
“Not only can fans talk to Marvel, but in many cases they can talk to the editor, the writer, or the artist.”
-Ryan Penagos @marvel, Editor at Marvel online
“I think the overwhelming expectation from customers is that we listen to them.”
-Morgan Johnston @JetBlue, Manager of corporate communications for JetBlue Airways
“I believe there is a place for any business to use Twitter. It allows any person, institution or business to become its own wire service.”
-Veronica McGregor @NASA and @MarsPhoenix of NASA
You can read an excerpt from the report at www.ShortyReport.com.