How to Make Money on TikTok in 2022 (4 Proven Strategies)
Learning how to make money on TikTok can turn your hobby into a full-time job. Here are the best strategies for earning money on the app.
Maybe it’s your entrepreneurial spirit. Maybe you heard about 21-year-old Addison Rae’s Tesla Model X. Maybe you got that “screen time” notification (the one where your phone passive aggressively tells you you’re addicted to the internet) and said, “Hey, might as well monetize this.”
However you got here, welcome. Here’s how to make money on TikTok.
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Can you make money on TikTok?
The short answer is: Yes.
To make money on TikTok directly you must be 18 years of age or older, have more than 10,000 followers, and have at least 100,000 views over the last 30 days. You can then apply to the TikTok Creator Fund in the app.
But just like painting a picture or determining your ex’s ex’s relationship status, making money on TikTok requires a little creativity. While there are official, app-funded methods of earning cash, there are plenty of other ways that you can make money on the platform—even if you don’t have a ton of followers.
Similar to social media creators active on other platforms, many TikTok users have already reached financial success through the app. And while TikTok may seem like a new frontier, the strategies you can use to make money will probably look familiar (check out our guides to making money on Instagram and Youtube).
There are many ways to make money on TikTok (see below), and how you go about monetizing your account will determine your earnings.
4 ways to make money on TikTok
1. Partner with a brand you trust
Sponsored content on TikTok is defined as content for which you receive something of value. That’s the goal, right? For example, a brand might pay you to make a TikTok video talking about how great their soy candles smell, or you might receive a free skydiving trip in exchange for posting about it. (Though we’re not recommending taking any free skydiving offers).
And brands are very much interested in entering such paid collaborations. A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. In other words, influencer marketing is blowing up on the platform.
According to the same study from eMarketer, companies want to partner with folks who have a following that knows and trusts them, particularly in the context of the COVID-19 pandemic and ongoing social justice movements.
Here are some tips for getting started with sponsored content:
Only reach out to brands or organizations you really love
If your TikTok is all about your raw vegan journey and all of a sudden you start posting about your favorite local burger joint, your followers will see right through you. Not only is this confusing, but it also makes you look like a sellout. So, make sure that your sponsored content aligns with your regular content.
A press kit is like a movie trailer for yourself. It hypes up all of the great things about you (and gives brands good reasons to work with you) and includes contact information, photos, and notable achievements. Make them want to see what happens next, bag of popcorn in hand. Websites like Templatelab offer press kit templates for free.
Create a few non-sponsored posts
Brands will want to see that you have what it takes to drive sales to their business. Making a couple of (non-sponsored) posts chatting up your favorite pair of shoes will make that elusive specialty sock brand more likely to want to partner with you.
Use the Branded Content toggle
People don’t like being deceived—and it turns out, apps don’t like it either. TikTok created the Branded Content toggle to make sure that users were being transparent. If you’re creating content for sponsorships, hit the button (or risk your video being taken down).
2. Partner with an influencer
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According to this study by Tomoson, every dollar spent on influencer marketing yielded an average of $6.50 for the business, with the top 13% surveyed reporting a return of $20. What’s more, half of marketers say the customers gained through influencer marketing were higher quality than customers brought in through other channels, like email marketing or organic search.
In conclusion: influencers, well, influence. Effectively. (Even micro-influencers!)
Outside of the U.S. and TikTok-sanctioned marketplace, search for hashtags that align with you and your business (#dentist, #faintinggoats, #thrifting) and scroll through the content. Or, just explore the app yourself, liking the videos you like and ignoring (or hitting “Not interested”) on the ones you don’t. The app will start showing you what you want to see. It’s scary smart like that.
Take your time scrutinizing each creator’s page—we’ve all heard the age-old story of the tearful influencer’s non-racism non-apology. Stay away from problematic TikTokers. It’s 2022.
3. Use Tiktok to advertise your products
If you’ve already established merchandise, this is the most obvious route for moneymaking: create TikToks that show off your products, including all the details that make them unique. Make sure you include a link to your shop in your bio.
Here’s a great example—fashion brand Klassy Network shows off how to wear a “brami.”
You can also create your own, personalized merch, like Italian Greyhound (and proud gay icon) Tika the Iggy did. The dog’s owner, Thomas Shapiro, sells Tika-branded clothing online. Makeup brands like Fenty Beauty and Cocokind are also killing the merch game.
4. Get TikTok’s Creator Fund payouts
This is the app-sanctioned moneymaking method we were talking about earlier. On July 22, 2020, TikTok announced their new Creator Fund, pledging to give $200M U.S. to “encourage those who dream of using their voices and creativity to spark inspirational careers.”
The internet—and the world—ate it up, and only a week later, they announced that the fund would grow to $1B U.S. by 2023. So how do you get your hands on that sweet creator cash? The app has a few boxes you have to tick before you can apply:
Be located in the US, UK, France, Germany, Spain or Italy
Be at least 18 years of age
Have at least 10,000 followers
Have at least 100,000 video views in the last 30 days
If you’re not sure where to start, start scrolling. Odds are, some of your favorite creators are making money from TikTok. Check out what they are doing—brand deals, promoting T-shirts, spelling their Venmo in alphabet soup—and try to put those same strategies into action.
4. Don’t ditch your regular content
If every single one of your TikToks is sponsored content or promoting something, your followers will lose interest. You gotta play it cool.
Making money on this social network isn’t easy. If it was, we’d all be Addison Rae. (It’s cool to joke about that—she herself acknowledges how many folks don’t think she has a real job. And she does it with the self-assurance of a 21-year-old who makes 5 million dollars a year.)
If you get shut down by one brand or influencer, keep trying. Hard work pays off—literally.
How much do TikTokers make in 2022?
As seen above, there are many ways to make money on TikTok and how you decide to monetize your content will determine your earnings.
Brand partnerships on TikTok can make you upwards of $80,000. That’s right — if you’re a big enough creator (with a large and engaged audience and a track record of success on the platform), you can buy an expensive car with your earnings from one video.
As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.
Charli D’Amelio: $17.5M estimated annual earnings. @charlidameliohas built her incredible following (and earnings) with her viral dance clips and licensing deals with brands including Hollister, Procter & Gamble and even Dunkin Donuts.
Addison Rae: $8.5M estimated annual earnings. @addisonre is another example of dancing your way to the top. Her sponsorship deals include Reebok, Daniel Wellington, and American Eagle, not to mention her own extensive personal branded merchandise and makeup line.
Khabane Lame: $5M estimated annual earnings. @khaby.lame became the most-followed TikTok account in June 2022. The comedian and Life Hack specialist has landed sponsorships with Xbox, Hugo Boss, Netflix, Amazon Prime and Juventus F.C.
So, blue-sky-wise, a successful TikTok profile can set you up for life—but even if you don’t have millions of followers and billions of likes, you can still use it to make money.
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