No more perfectly polished photos — authenticity is in. Here are the new photo trends on Instagram that will get your feed ready for 2024.

Ready to get your products in front of more eyes? Opening an Instagram shop is free and easy to get started! Learn how to sell on Instagram.

Clear up the boosted post vs. ad distinction once and for all with detailed pros and cons for each advertising format.

Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy.

Tired of posting Threads on-the-fly? You can schedule Threads posts via Hootsuite. It only takes 4 easy steps.

Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram’s favorite format.

Find out how to use Instagram analytics to track your performance, uncover valuable insights, and improve your Instagram strategy.

Whether you’re looking for scheduling, analytics, or editing help, we’ve rounded up the best Instagram tools for business and marketing.

Learning how to add a link to an Instagram Story with a link sticker can help drive more traffic to your website. (RIP swipe-up link)

Instagram marketing is competitive, but not impossible. Follow this guide and try our top strategies to succeed in 2025 and beyond.

Instagram Reels templates eliminate some of the most time-consuming steps of creating Reels: selecting music and editing clips.

Ever hesitated before taking a screenshot on Instagram in case you accidentally trigger a notification? Relax—you’re probably in the clear.