Perhaps you were walking your daughter down the aisle. Maybe you finally got the promotion you had been working so hard for. You might have just won your school’s spelling bee. Whatever your proudest moment was, it became a personal milestone and a standard by which you measure all other moments. Just like your other personal highlights, your proudest moments on social media have the power to give you the confidence that you’re doing something right. Social media and content marketers work tirelessly, so when they achieve their professional goals and those of the brand they’re representing, it’s a big deal!
We were curious about what our community’s proudest social media moments were, so took to Twitter to pose the question:
What is your proudest, professional social media moment? |
— Hootsuite (@hootsuite) July 18, 2016
We got a variety of responses that all tell a story about the things that matter to social media professionals. Take a look at them below, and be sure to share your own proudest social media moment with us in the comments!
What is your proudest professional social media moment?
Reaching impressions milestones and achieving goals
No matter what your job is, you have goals and key performance indicators to gauge your success (or lack thereof). Having specific social media goals means that reaching these milestones feels even sweeter—and can be just the motivation you need to do even bigger and better things in the future.
— Alicia M Morris (@amorrispr) July 18, 2016
While still a great feeling, gaining a high number of impressions or a certain number of followers can feel a bit aimless if you don’t know why you want these things. To help set direction for your social media strategy, and experience some more proud social media moments, it’s important to set solid goals. Our post How to Choose Strategic Goals for Your Social Media Strategy advises that social media marketers:
- Identify the broader marketing goals that could really benefit from social media
- Identify their social media strengths
- Only choose goals that are measurable
- Make sure their goals are attainable
The above Tweet sharing a proud social media moment from user @amorrispr (whether intentionally a goal or not) is a great example of how you can achieve a goal. Morris had a specific campaign that she was tweeting about (International Museum Day), a numeric measurement of success (3,000 impressions), and a timeframe (24 hours). A combination of indicators such as these can ensure that you know exactly what you’re working for as you pave your way to another proud social media moment.
Building meaningful relationships
As a social media marketer, it can be easy to forget that you are trying to connect with actual human beings, not just purchasing robots. You need to think of each follower as a comprehensive member of your community, not just a faceless customer. You don’t necessarily need huge gaggles of fans and awards, as mentioned by Twitter user @FordPortRichey, but a solid online community.
@hootsuite For me it’s the little moments. Actually bonding with a customer and getting to know them. Not the certs or awards, etc…
— Ford of Port Richey (@FordPortRichey) July 18, 2016
Think about the social media communities you are a part of yourself, and what makes them work. Personally, I enjoy connecting with the interior design community online by engaging with relevant brands and businesses. As long as companies are adding value to these online communities, they will be welcomed.
@hootsuite when audiences create a community from a fan page that I handle
— yanamurci (@yanamurci) July 18, 2016
If the idea of creating a social media community around your brand seems daunting to you, our post The 3 Stages of Building Social Media Community outlines the following stages of creating your own proud social media moment:
- Grow your social media community: Once you’ve built the foundation, you need to focus on the quality, rather than quantity, of your community members. To do this:
- Build a foundation for social media community: “The foundation of social media community is built on two-way communication.” You can’t just send out messages from your social media accounts and expect to feel pride with your efforts. You need to build your community by showing a commitment to your followers. Respond to them and engage them in a useful manner. As @FortPortRichey shares, proud social media moments can occur from this act of bonding with and getting to know your customers personally.
- Engage your audience
- Connect with your offline community
- Be generous (with your mentions, likes, follows, and swag, if possible)
- Leverage your social media community. A social media community is like a garden. It can bring you many proud moments, but you’ll need to nurture and tend to it regularly. To ensure you are going to see many more proud social media moments with your online community, it’s important that you regularly collect feedback—or even user generated content. This will show your audience that you recognize their value and input—a surefire way to build pride in your social media community.
Customer service wins
Something that most companies take pride in is their dedication to customer service. With 86 percent of consumers saying they’d stop doing business with a company because of a bad experience, the importance of customer service is obvious. Social media has created an efficient platform for customer service inquiries and solutions.
@hootsuite I answered and solved a customer service inquiry within 3 minutes!
— Kristen Elizabeth (@kriseIizabeth) July 18, 2016
As our post How to Deliver Exceptional Social Customer Service explains, you can find pride in your social care strategy and achieve top customer satisfaction with the following tactics:
- Listen to your customers through social media monitoring
- Add value when appropriate (don’t butt in unnecessarily)
- Respond in a timely manner—52 percent of Twitter users expect a customer service response within two hours, so make yourself proud by beating this time whenever possible
— Sani Leino (@SaniLeino) July 18, 2016
While not every social customer service interaction will see the results that user @SaniLeino did above, showing dedication to your customers will never hurt.
There are definite ups and downs that come with the job of being a social media marketer. However, the payoffs and proud moments make all of your hard work and dedication worth it.
Experience more proud social media moments with Hootsuite!