Simply, the best social media marketers know where their audience is active online. And that helps brands choose the right social platforms.
After all, how many men prowl Pinterest boards for power drill DIYs? What are the chances Snapchatters are thinking about retirement? Could LinkedIn members be lured by video game ads?
(Okay, maybe some.)
But really, the only way to choose the right platform for your brand is by taking a look deeper at social media demographics. That’s why we’re breaking down key demographics for all of the major social media sites out there.
Facebook has huge potential for social media marketers, so Facebook stats and Facebook social demographics matter.
Along with being one of the oldest social media platforms out there — in internet years, of course — Facebook also continues to be the most popular. Its daily active user base far exceeds the second-most used social media platform, YouTube.
Instagram has also established itself as a must-have social media tool for marketers. Knowing social media demographics for this popular photo-sharing app will help focus your Instagram marketing strategy.
Twitter is currently the 13th most-popular social media platform in the world. While its reach might not be the same as Facebook or Instagram, there are plenty of opportunities for brands to engage with users on Twitter.
LinkedIn is the number-one site for employers to connect with prospective employees and vice versa.
It’s also a unique platform for marketers to reach one of the most affluent and educated user bases on social media. If you’re using LinkedIn for business, make sure you’re familiar with these LinkedIn demographics.
This image-sharing social platform launched in 2010, well before platforms like Snapchat and TikTok. Eleven years later, it is still the 15th most-popular social platform in the world, ahead of platforms including Twitter.