Social Media Predictions For 2015, The Twitter Mullet And More: Here’s Our Connect via Hootsuite NY Recap

Blog   /   Innovation
October 24, 2014

It may have been stormy in New York this week, but our Connect via Hootsuite event was a blazing success, with @CvHNY trending in New York City and 170+ social champions joining us.

Connect via Hootsuite NY Hootsuite Campaigns

If you missed out, never fear! We’ve put together a short-and-sweet recap of the presentations. And don’t forget, you can always tweet your questions at #CVHNY

Excited to be at Connect via Hootsuite! A social media lover’s paradise. #cvhny

A photo posted by Emmelie De La Cruz (@emmeliedelacruz) on

Hootsuite’s very own Jeanette Gibson, VP of Customer Experience at Hootsuite, shared the exciting news about our Social Business Benchmark, and our social media predictions for 2015. Here are a few of our favorites:

  • Empowered organizations where employees can socially connect with the audience will edge out the competition.
  • Companies facing disruption by digital/online business models need to undergo a digital transformation, for market leadership—or their survival.
  • Coordination and security across an organization won’t happen without IT’s support.
  • Think globally and be relevant locally. Social media to become a brand unifier.

Rob Begg, VP of Enterprise Social Strategy, “kicked off” a live demo of the new Hootsuite UI and our new Hootsuite Campaigns feature using Major League Soccer as his example. Learn more about Hootsuite Campaigns or request a demo to see it in action for yourself.  


We learned that even the Queen photobombs in selfies when Amanda Farrell, Twitter’s Director of Retail, talked us through moments and momentum in social media, and shared some great examples of using data to understand audience behavior.

Michelle Lockett, Director of Social Marketing at Wiley, inspired us with stories about reinventing the mindset of a 207 year old company with custom education, and understanding that marketing happens outside of marketing by empowering employees and other brands advocates with the skill set to be successful.

Martha Norrick, NYPD’s director of citizen/workforce engagement, spoke about how impactful social media has been for police work, by amplifying information about missing persons and most wanted criminals.

Edelman’s EVP/Global Strategy and Insights Steve Rubel chatted with Rob Begg from Hootsuite about the role social plays in the larger ecosystem of audience engagement and attention—a great reminder that organizations are not just competing with competitors for attention, but competing with every sliver of time people have.

Lastly, a big thank you to our panel of experts who joined us on stage to cap things off, and made CvHNY a trending success.

Connect via Hootsuite NY panel of experts