This week, even the US government is recognizing the power of social—according to the New York Times, increasing social media efforts is a top priority for federal strategists. Twitter is rumoured to be the focus of social media strategy, and Sunny Lenarduzzi explains the reasoning behind it in the latest episode of Social Update. Perhaps the choice is partially due to Twitter’s new video capabilities—many corporate accounts, such as JCPenney, are already taking advantage of the new feature.
Also in this episode, you can learn about a new Facebook patent that may allow users to identify experts and influencers in their network—and how this can benefit your brand.
Get social savvy with more videos from the official Hootsuite YouTube channel!