Social Update: 11 • 7 • 2014

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Politics, advertising and audience psychology—whatever you need to know to inform your marketing strategy, Hootsuite’s social news roundup, Social Update, has it all.

In this week’s episode of Social Update, Sunny talks about how US voters use Facebook Pages to get familiar with candidates and parties involved in the midterm election. And if you haven’t incorporated social advertising into your marketing strategy, now might be a good time to rethink your media mix. Results of a new survey show that the use of social media ads is growing faster than that of any other form of advertising.

Have we covered everything you wanted to know? Tell us what topics you’re curious about in the comments below, or find us on YouTube!

Missed the first few episodes of Social Update? Catch up on Hootsuite’s YouTube channel.