This post originally appeared on the LeadSift blog.
Social media has been disrupting and shaping industries around the globe for the last few years. It’s changed the tourism industry, it’s changed the automotive industry and it’s even changed the insurance industry.
Over the last few months we’ve learned a lot about the power of social media. We’ve uncovered a variety of insights that have helped our clients and customers drive real results for their businesses. We’ve also learned a lot about consumers and the way they’re using social media to communicate about the products they want and need.
One of the most powerful aspects of social media is the series of trends and patterns that are created from big data. Every engagement, every tweets and every interaction is combining to create what we refer to as big data. Through careful analysis, LeadSift has uncovered trends in the data that insurance companies can leverage to be more effective and efficient in their marketing and sales efforts.
For more on this subject, register for our webinar Insurance in the Social Era: How companies are achieving success.
In the infographic below, you’ll find insights gathered from more than 3.7 million tweets and a series of research studies. Give it a look and let us know what you think: