Google Plus for Business – How to Create a Google Plus Page

By Evan LePage | 2 years ago | No Comments

Create a Google Plus Page

The following is the second part in a series that will break down the fundamentals of Google Plus for business, and how to build and utilize company pages, so that you can fully take advantage of this valuable tool. View part one here.

When you create a Google Plus page, you create new business opportunities across all of Google’s products. From bringing you closer to the top in Google searches, to having a Google map with directions to your store appear when someone types in your brand name, these are not benefits you’ll want to miss out on.

The good news is that it’s fairly simple to create a Google Plus page. Here’s how you do it:

Create a Google Plus Page in 4 Steps

To create a Google Plus page, you must first have a personal profile (create yours here). From your profile you can click “Pages” in the left-hand menu, and you’re on your way.

The second step involves choosing a category that defines your business. If you’re a location-based business, like a restaurant or clothing shop, you’ll likely select “local business or store.” Entering your phone number will allow Google to find your business, confirm the information you enter is correct, and find your location on Google maps. Enter your external website, select who your content is appropriate for, review Google Plus terms and select continue. You now have a Google Plus page.

The third step to create a Google Plus page involves filling out your page to make it informative for followers (and potential customers). This includes describing your business, entering contact information like an email address and phone number, as well as choosing a branded profile photo (often a company’s logo).

Finally, companies should put in the extra effort to make their Google Plus page visually appealing. Add appropriate branding, from a captivating cover photo to interesting photos and videos that show what you’re all about. If you’re a boutique you can post some fun behind-the-scenes footage from your spring photo shoot. If you’re a bakery, photos of scrumptious daily specials can draw in new customers. Also, include external links to your other web properties (website, Pinterest page, Tumblr, etc.) to help your Google search placement.

To summarize:

How to Create a Google Plus Page

To watch the full lesson on Google Plus, and to increase your skill set through ongoing social media education, sign up for HootSuite University today.

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Try Google+ in the HootSuite dashboard.

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Coach101 5pts

Hi, I'm very new to Google Plus but is it something one can post on regularly to increase brand awareness and use it as a marketing tool? 

evanlepage moderator 5pts

@Coach101 Absolutely. While Google+ has a smaller user base than some other networks, it's users tend to be active and engaged. If you put in the time, it can definitely be used as a marketing channel.

Bigwas 5pts

Informative, I just created my google plus page today.

NasiaBurnet 5pts

I would like to have to possibility to add reviews to my Google+ pages: how can I do that with my existing pages?

Thank you,


Cathy C
Cathy C 5pts

I have a Google+ page set up already for my business and want to manage it through Hootsuite. When I follow the prompts to set up my social media accounts, it wants me to create a Google+ account instead of accessing an already existing account. Can you please advise how I can access the business account I already have? Many thanks!!

Hootsuite_Help_Desk moderator 5pts

@Cathy C

Hey Cathy! 

Thanks for reaching out! 

To add a Google+ Company Page to Hootsuite you will need to log-in to the Google+ Profile that created the Page. 

If you're still having issues please reach out to us on Twitter @hootsuite_help


Jocelyne | Customer Advocate |

DGF 5pts

So, to create a Google + Business page, you must first create one for your self, but what if youre the owner and you don't want to be out there in social media but you do for your business, will this affect the success of it? Do you have to maintain both pages? My boss wants a google+ business page, however he does not want to have his own. Any thoughts?

Hootsuite_Help_Desk moderator 5pts

@DGF Hello! Thanks for your post.

You can definitely manage just your business Google+ page :) As long as your Google+ profile is the Manager of the page, you should be able to add the business page.

In case the personal page is already added to your Hootsuite account, here's a way to remove it:

If there's any other questions, please don't hesitate to reach @Hootsuite_help :)

Mika | Customer Advocate |

BPT 5pts

Thanks for such a informative post.Google provided a very simple way to promote our business.

elle 5pts

i don't remember which account i used to create our business page and i need to go in and edit some information and add pictures.  How do i figure out which account i used?

Hootsuite_Help_Desk moderator 5pts

@elle Hi Elle,

Thanks for the post.

Would you be able to reach out to us at @Hootsuite_help so that we can create a ticket for you?

Looking forward to hearing from you soon.

Mika | Customer Advocate |

akshay 5pts

Google provided really a nice and easy way to promote business online with Google plus pages. Thanks for sharing. I have created some pages for my sites.

Hafsa 5pts

Hi There!

I want to create a page for my freelance business that I am planning to start. I'll launch the website in a few days. But when I go create a page on Google+, it asks for my location (please note that I do not have any physical office at any place). How can I get a page that does not require my location from Google Map.


Gooblogger 5pts

Looking to add a blogger account to our business but it only lets me set up an account as myself rather than the business as it is a page not a person? any ideas?

Mehran122334 5pts

I want to create a blogger account for my google+ page and have the company name (same as the page) to be the profile id and link to my page on google+

Hootsuite_Help_Desk moderator 5pts

@Mehran122334 Hi there,

Thanks for reach out to Hootsuite through our blog.

Just to clarify, are you hoping to add your Blogger account to Hootsuite? You can definitely do so with the Blogger app that can be found in Hootsuite App Directory. Take a look here:

I hope this helps! If you have further questions please feel free to reach out to us over Twitter (@Hootsuite_Help) and we'll be happy to answer them.

Best regards,

Christian | @Hootsuite_Help |

Dvlpr_JJS 5pts

Thanks for this valuable information..

Slick Vic
Slick Vic 5pts

Thanks for this, only glich is that google circles won't allow emails to be sent to more than 10 people in a circle we've loaded 350 customers in a circle and can't send them emails direct. How do we get past this?

RockPhotographer 5pts

I am a photographer and have a personal profile. Was going to create a page simply so I could get started with Hootsuite (which doesn't have capability to post to personal profiles), but the process will not allow me to use my P.O. Box and I do not want the location of my home in a small town to be public. My name is my brand, and I do my business on location though am based around NYC. I want my page to give either no location or NYC -based...what to do? Much thanks!

dsrtrosy 5pts

@Hootsuite_Help_Desk @RockPhotographer Actually, I had the same problem--it took me straight to the maps, not to a place to fill out the name, website, etc. I finally chose "Brand" rather than the kind of business I'm starting because I couldn't find a way to get past the map.

Hootsuite_Help_Desk moderator 5pts

@dsrtrosy Hello!

A Google+ Business page, to be verified, requires an address. Without an address, the business page will not be verified and will not be public. This is why you're being redirected to the map page.  Hope that helps!

Taavi W. | Customer Advocate |

kenl1 5pts

Hey guys, can we get an updated post for the new Google business?? Please And Thank You!

sarah 5pts

Hello! Just wondering if there is a way to set up a google+ account using a non-gmail email account. My old company used gmail as their email program so that was never an issue. But I'm unsure if I can create this account without a gmail email. Thanks! Sarah

evanlepage moderator 5pts

@sarah Hi Sarah, I think you do in fact need a gmail account to create a Google+ account.

Lakes Ponds and Streams by Biologists
Lakes Ponds and Streams by Biologists 5pts

We already jumped the gun and got started on Google+ under a personal profile named Spring Creek. We have a couple hundred followers and people in a group.  Now I wonder if we need to start a business page or just continue as we are.  Thoughts?

evanlepage moderator 5pts

@Ponds by Biologists  Hi there! I might suggest keeping up your personal profile but starting a page. Then when you create content, post it to your page and point your profile followers to the page. You can also create the same circles for your business page. Your engaged followers should migrate over. Ultimately, see what works for you before committing to one or the other.

Jesper 5pts

Nice walk through, thx

jgombita 5pts

Rather odd that you don't have a G+ share button for this post (and others)!.

BTW, this is my least favourite comment platform around. Way. Too. Noisy.

evanlepage moderator 5pts

@jgombita You're absolutely right, and we're working on it. Thank you for your feedback!