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Google Plus for Business – How to Create a Google Plus Page

By Evan LePage | 12 months ago | Strategy | No Comments

Create a Google Plus Page

The following is the second part in a series that will break down the fundamentals of Google Plus for business, and how to build and utilize company pages, so that you can fully take advantage of this valuable tool. View part one here.

When you create a Google Plus page, you create new business opportunities across all of Google’s products. From bringing you closer to the top in Google searches, to having a Google map with directions to your store appear when someone types in your brand name, these are not benefits you’ll want to miss out on.

The good news is that it’s fairly simple to create a Google Plus page. Here’s how you do it:

Create a Google Plus Page in 4 Steps

To create a Google Plus page, you must first have a personal profile (create yours here). From your profile you can click “Pages” in the left-hand menu, and you’re on your way.

The second step involves choosing a category that defines your business. If you’re a location-based business, like a restaurant or clothing shop, you’ll likely select “local business or store.” Entering your phone number will allow Google to find your business, confirm the information you enter is correct, and find your location on Google maps. Enter your external website, select who your content is appropriate for, review Google Plus terms and select continue. You now have a Google Plus page.

The third step to create a Google Plus page involves filling out your page to make it informative for followers (and potential customers). This includes describing your business, entering contact information like an email address and phone number, as well as choosing a branded profile photo (often a company’s logo).

Finally, companies should put in the extra effort to make their Google Plus page visually appealing. Add appropriate branding, from a captivating cover photo to interesting photos and videos that show what you’re all about. If you’re a boutique you can post some fun behind-the-scenes footage from your spring photo shoot. If you’re a bakery, photos of scrumptious daily specials can draw in new customers. Also, include external links to your other web properties (website, Pinterest page, Tumblr, etc.) to help your Google search placement.

To summarize:

How to Create a Google Plus Page

To watch the full lesson on Google Plus, and to increase your skill set through ongoing social media education, sign up for HootSuite University today.

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Try Google+ in the HootSuite dashboard.

9 comments
sarah
sarah

Hello! Just wondering if there is a way to set up a google+ account using a non-gmail email account. My old company used gmail as their email program so that was never an issue. But I'm unsure if I can create this account without a gmail email. Thanks! Sarah

Ponds by Biologists
Ponds by Biologists

We already jumped the gun and got started on Google+ under a personal profile named Spring Creek. We have a couple hundred followers and people in circles.plus a group.  Now I wonder if we need to start a business page or just continue as we are.  Thoughts?

Jesper
Jesper

Nice walk through, thx

jgombita
jgombita

Rather odd that you don't have a G+ share button for this post (and others)!.

BTW, this is my least favourite comment platform around. Way. Too. Noisy.


evanlepage
evanlepage moderator

@sarah Hi Sarah, I think you do in fact need a gmail account to create a Google+ account.

evanlepage
evanlepage moderator

@Ponds by Biologists  Hi there! I might suggest keeping up your personal profile but starting a page. Then when you create content, post it to your page and point your profile followers to the page. You can also create the same circles for your business page. Your engaged followers should migrate over. Ultimately, see what works for you before committing to one or the other.

evanlepage
evanlepage moderator

@jgombita You're absolutely right, and we're working on it. Thank you for your feedback!