The Easiest Way to Decide Which of Your Social Profiles Need Work

By Evan LePage | 1 year ago | No Comments

Google Yourself

You have accounts on Twitter and Facebook, Google+, LinkedIn, and you’ve just started on Vine and Instagram. You have a website and a blog, and a Tumblr account and a Pinterest board. You’re hitting almost all of the social network stops, and you’re using a social media management tool to maintain a presence on all of them. Great, except….

If you’re like most social media users, you almost surely play favorites when it comes to certain networks. Maybe you adore Twitter, but only use Facebook because your business has a following on its page. Perhaps you’re very visual, and your Pinterest board and Tumblr blog are updated every day, while you only visit your LinkedIn profile once a month.

Having favorite social networks is normal, but if you need to maintain a wide variety of networks — especially for your business — there’s an easy way to decide which of your profiles need work: Google yourself.

Google Ranks Your Profiles For You

We’ve all Googled ourselves, but have you paid attention to where your online profiles appear in the search results? If you’re not sure which social networks really need more of your attention, Google’s algorithm conveniently does the ranking for you.

If any of your social profiles rank at the top, or even within the first few Google search results, you’re probably doing a more than adequate job on those networks (or you have a very unique name, which always helps. Sorry John Smith.). When you have to go digging through several pages of search results, you may want to consider increase the resources you allocate to those profiles.

When I Google my own name, my Twitter account is the first result on the page. After my Twitter account comes my website, my LinkedIn profile, and then my Google+ profile. My Pinterest account, on the other hand, sits further down the page. If I was prioritizing my social media efforts, to me this search is a clear indication that I’ve let my Pinterest account slip.

A business owner can undertake the same exercise with their company. If social media is an important part of your marketing efforts, you want those social accounts to appear near the top of Google search results, alongside your website.

Compete Against Yourself First

The important thing to remember about this exercise, is that you should be using it to see which social networks you’re excelling at. It shouldn’t, on the other hand, be used to determine whether your social media strategy as a whole is succeeding. There are many factors that come into play when it comes to Google search results, including SEO and the commonality of your personal or business name. Compare your profiles against one another, not against the search results as a whole.

We asked our users to Google themselves and let us know whether their social media profiles appeared at the top of the results. For a lot of you, it seems like you’re already doing an excellent job on social media. Here are some of the answers you provided:


Responses from some of our LinkedIn followers.
Responses from some of our LinkedIn followers.






Written by


YouTube, Blogspot Google + then Twitter! second page, Linkedin , Tumblr, Pinterest and Medium :) Medium 

Daria Shualy
Daria Shualy

Hi Evan, thank you very much for this useful hack.

Now I have a follow up question: Some outlets I've guest-posted at in the past, like the Huffington Post, have better SEO than places I guest-post at today, Like VentureBeat and TheNextWeb. How can I help the new guest-posts get better google ranking? They are for more relevant to what I do today. 

evanlepage moderator

@Daria Shualy Trying to rank better for SEO is something I think all of us writers are constantly working through. What you as a writer have control over is your use of keywords within the text. Make sure your lead has the keyword you want to rank for, as well as your headline and subheads. I'm not sure what kind of control you have over this, but your image metadata should also contain your keywords. Ultimately you need to juggle how often you can use the keywords you want to rank for while still making your copy flow smoothly and naturally. Good luck!


I am fortunate I have a reasonably unique name,  from  an Incognito or In-Private browser my Google ranking results in order of 1st page are  : LinkedIn, , Facebook, Twitter, Google+ , YouTube, (Images of me),  Instagram and  My Pintrest, Medium, Klout,  Blogger, Storify, disqus, slideshare make page 2.  My very new incomplete website "" as expected is no where to be found. This certainly tells me I have some SEO tweeks to do.  


I believe klout does a better job as it quantifies your results. Moreover, Facebook for example has a security feature that doesn't makes it possible for its user to not have his profile picked up and displayed on a Google search.