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[Press Release] HootSuite Raises $165 Million to Fuel Growth and Innovation

By Hootsuite | 1 year ago | No Comments

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The following is a press release announcing Series B Financing investments from Insight Venture Partners, Accel Partners, and OMERS Ventures.

HootSuite announced today that it has secured an additional $165 million US in capital for its Series B Financing round, in order to continue meteoric growth and dominance as a social relationship platform.  The latest round, representing the largest deal ever in Canadian venture capital history for a software company and one of the largest rounds of global venture capital funding, is a co-investment led by Insight Venture Partners, with participation from Accel Partners and existing investor, OMERS Ventures.

Recently celebrating its 4th birthday, HootSuite pioneered the category of social media management. Today, HootSuite has more than 7 million users in nearly every country around the world who use its secure, social relationship platform for social media management, social marketing, social customer service, and social selling.

HootSuite’s dramatic growth has been driven by increased demand among global organizations. Enterprise customers include PepsiCo, Virgin, Orange, Sony Music, Telus, HBO, WWF, UPS, Panasonic, and 237 of the Fortune 500 companies.

Over the last year, HootSuite has grown its staff from 180 to well over 300 located in Vancouver, Toronto, San Francisco, New York, Hong Kong, London, Sydney, and others.  Building on this momentum, HootSuite will use the additional financing to continue expanding its global reach, accelerate product growth and innovation, invest in additional sales and marketing resources, and continue evaluating strategic acquisition opportunities.

“HootSuite’s goal is to empower people and brands to reach global markets using social media – to help them connect, inform, and succeed like never before,” says Ryan Holmes, CEO of HootSuite. “This capital gives us additional resources to expand quickly and strategically into new markets, innovate rapidly, and deliver on our vision around the world”.

“As demonstrated by their remarkable growth and widespread adoption, HootSuite clearly leads the market in the development and delivery of a social relationship platform,” says Jeff Lieberman, Manager Director of Insight Venture Partners. “Insight’s investment will help HootSuite capitalize on the global demand for their solutions, and accelerate the company’s pace of product innovation.”

“As the first institutional investor and largest pre-IPO owner in Facebook, we have long believed in the inevitable relevance of social networks and social media at the consumer level,” says Ryan Sweeney, Managing Partner of Accel Partners. “What’s become apparent  is that social channels are also becoming THE manner in which small businesses through the Fortune 500 are opting to communicate with their customers and target markets. By every metric HootSuite’s social relationship platform is powering this evolution in corporate communications, and we are thrilled to now be their partner as they continue to scale.”

“In 2012, OMERS Ventures invested in HootSuite because we believed in the integration of social media within the enterprise.” says John Ruffolo, Chief Executive Officer of OMERS Ventures. “Since then, HootSuite has shown the market that this trend is not only important, but mission critical for any company looking to be relevant.  We are committed to helping the team become the dominant player in this market.”

With this investment, Jeff Leiberman, Manager Director at Insight Venture Partners, Ryan Sweeney, Managing Partner at Accel Partners, and John Ruffolo, Chief Executive Officer of OMERS Ventures have joined HootSuite’s Board of Directors. Further financial terms of this deal have not been disclosed.

More Information:

About Insight Venture Partners

Insight Venture Partners is a leading global private equity and venture capital firm investing in software, eCommerce, Internet, and data-services companies. Founded in 1995, Insight has raised more than $7.6 billion and made more than 190 investments worldwide. Insight’s mission is to find, fund, and work successfully with visionary executives who are driving change in their industries. Insight provides them with practical, hands-on growth expertise to foster long-term success. For more information on Insight and all of its investments, visit www.insightpartners.com.

About Accel Partners

Founded in 1983, and managing over $9.6 billion in capital, Accel Partners has a long history of partnering with outstanding entrepreneurs and management teams to build world-class businesses.  Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California, New York City, London, and Bangalore, as well as in China via its partnership with IDG-Accel. For more information, visit:  http://www.accel.com/

About OMERS Ventures

OMERS Ventures is the venture capital investment arm of OMERS, one of Canada’s largest pension funds with nearly $61 billion in net assets. It is an initiative of OMERS Strategic Investments (OSI), an investment entity with a mandate to build long-term strategic relationships with like-minded partners. As both an institutional angel investor and a later-stage investor, OMERS Ventures is looking for successful companies with significant growth potential and market opportunities. We are seeking like-minded partners with a shared vision of building a vibrant and successful knowledge economy. For more information please visit http://www.omersventures.com/.

HootSuite is looking for new hires to join our quickly-growing team. Apply today!

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24 comments
explicitivity
explicitivity

This line makes me proud: "...representing the largest deal ever in Canadian venture capital history for a software company." Go Canada, go Vancouver!

Ashley Hoober
Ashley Hoober

Congrats guys! As a long time hootesuite user thus is awesome for me because I know you'll be around for a while, I can keep recommending you to people. Great work, keep it up!

ShirleyWilliams
ShirleyWilliams

Congratulations! It is great to witness you journey and success

marcosluis2186
marcosluis2186

Congratulations to Ryan and to all @HootSuite team. The learning here is simple: "Love your product, trust in your team and work harder everyday". Simple like that.

danieldoherty
danieldoherty

Congratulations Hootsuite, great product that keeps improving consistently over the last few years. I'm excited to see the future development.

sharifkhalladi
sharifkhalladi

This is fantastic news! Congratulations team! #owl4life

ScottAyres
ScottAyres

Wow.. Congrats guys.. That will feed the owls for quite some time! :P

erikblair
erikblair

Much Congrats and Aloha from Maui's Hootup community...  

Alyssa Kritsch
Alyssa Kritsch moderator

@Ashley Hoober  Ashley, we wouldn't have been able to get here without loyal users like yourself. Thank you for your support and recommendations!

Alyssa Kritsch
Alyssa Kritsch moderator

@LeoJTravis10 Thank you Leo, we really appreciate it!

Alyssa Kritsch
Alyssa Kritsch moderator

@danieldoherty We celebrate this success with our users; we wouldn't have been able to do it without the loyalty you and others have shown. Thank you Daniel!

Alyssa Kritsch
Alyssa Kritsch moderator

@ScottAyres Thank you Scott! Keep an eye out for a great year ahead & hope we can get you on board!

Alyssa Kritsch
Alyssa Kritsch moderator

@erikblair Thank you Erik, I think it's about time we organize a celebratory HootUp in Maui! Thoughts?