A Home for #HootSuite ~ Real Estate News Round-up


From restaurants to governments, the HootSuite dashboard is a versatile tool which helps many industries solve problems from recruiting employees to broadcasting emergency messaging. Of all the industries seeing change and opportunity from social media tools, real estate is definitely near the top of the list.

With this in mind, we released an Real Estate Industry Sheet aimed at helping agents and agencies find the right nest for their clients in conjunction with HootSuite CEO Ryan Holmes‘ keynote at the 15th Anniversary of Real Estate Connect in San Francisco.

To create the survey, we asked the pros for their tips which resulted in surprising insights and a few simple tips which make big difference. The industry sheet focuses on four handy features – relevant to both the social media savvy agent and the digital newbie: Filters, Scheduling, Geo-location Search, URL Shorteners/Analytics.

With the conference and reaction to the industry sheet in the rear view mirror, today’s News Round-up focuses on opinions from these pros – including a video review – plus we’ve added a Youtube vid of Ryan on stage. Check out the articles, and whether you’re a real estate agent or not, give those features a try!

Real Estate Reactions

The Ticker Show – HootSuite For Real Estate Agents

The most powerful feature, we think, is the ability to schedule content. You can enhance your real-time thoughts, tweets and status updates with scheduled messages. HootSuite gives the example of setting up tweets before an open house. This will help to let people know your property is ready to view. This will help online prospects know you are at the house and it’s available to see. Although, the most powerful part of that example is you’re still maximizing your outreach by offering local, interesting information, during client presentations, open houses or just spending the day with the kids.”

Inman News – Monitor, manage your online real estate reputation

“Social is very fast-moving and very fast-growing,” he said. “It is the most prolific communication medium in the history of mankind.” Holmes was a keynote speaker at the Real Estate Connect conference Thursday.

And that makes monitoring — and participating in — online conversations even more vital, said Holmes, whose mother worked in real estate. “There’s a lot going on. People are mentioning your company, your business. You need a way to look at how you listen to this conversation. It can be overwhelming.”

Audience video of Ryan at Inman’s Real Estate Connect event

Coach Ken’s Blog – Why HootSuite Works for Realtors

HootSuite really works. However, I really don’t consider myself a ‘social media expert’. I’m just resourceful and passionate about anything digitally social. As an online community manager, I’m given tips and expert advice from industry leaders on a daily basis. I thought I would share with you a report that HootSuite recently developed that focuses on the real estate industry as a guide to help social media savvy agents and agencies with practical advice.”

Leadsomatic Produces Real Estate Leads: 7 Reasons To Love HootSuite

Certainly, HootSuite can change the way your business engages online with its great features! It’s a great tool to use, and I give it two thumbs up!

Blog inmobiliario de Globaliza.com – Agentes inmobiliarios en el entorno de las Redes Sociales (Spanish)

Sin duda conocer el entorno social media de cara a un uso profesional para agentes inmobiliarios es hoy en día ya casi imprescindible, y saber qué herramientas tenemos y cómo usarlas una necesidad.”

Work Smarter – 2 Hot New Social Tools Announced from HootSuite | Future of Real Estate Marketing

One of the best features of HootSuite has been the ability to post social updates to multiple streams with the click of a button. With one “copy and paste,” you can post a comment to Twitter, then re-work the verbiage a little to post it to Facebook, then re-work it again to post it back out to Twitter a second time the next day, and then post it to LinkedIn. Of course you could just post it once and have it go everywhere but to really be socially smart and savvy – you won’t be posting the exact same post to every social network!”

Blog inmobiliario – Consejos para escuchar y comunicar en Social Media (Spanish)

Una “Industry Sheet” para el sector inmobiliario, que contiene información útil y consejos, tanto de la empresa que lo edita como de diversos agentes inmobiliarios, sobre cómo utilizar mejor HootSuite y aprovechar las oportunidades que ofrecen las redes sociales.”

Active Rain – HootSuite Real Estate Agent Industry Sheet

Why use HootSuite? Is it yet another layer of work? Is it yet another layer of expense? HootSuite Real Estate Agent Industry Sheet offers answers to all those questions. You may join at the “lite” version level with its inherent limitations for FREE. Or you may try a 30-day FREE trial of the HootSuite Pro. Either way, HootSuite Real Estate Agent Industry Sheet gets you started on SAVING time and getting more exposure with the same actions! HootSuite allows one set of actions to multiple into many social networks postings – saving time.

Chicago Title – HootSuite Help for Real Estate Agents

I had the pleasure of seeing Ryan Holmes, CEO of HootSuite give a keynote address at Inman’s Real Estate Connect in San Francisco. As a HootSuite Fan Boy, I was probably a little too excited for this talk. He spoke about the importance of measuring, engaging and them building community.”

Find even more Real Estate articles in HootSuite’s Media Coverage log.

If You Come, We Will Build It

Want an Industry Sheet or Case Study created for your business or industry? Reach out to us in the comments and let us know how you’re using HootSuite to leverage social media. The wise owls at HootSuite HQ might have a few tips and insights to add to your strategy.

We always enjoy hearing how people are using the dash so be sure to reach out on our @HootSuite and @HootWatch profiles where you can also get the latest news from our R&D owls. You can also vote up or suggest feature requests on our Feedback Channel.

Don’t wait any longer! Let us know what you want so we can get to building!


Update – Even More Links

Yahoo! – Real Estate’s New Agent: Social Network

Inman Next – 4 New Killer HootSuite Updates for Facebook

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