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How to Use HootSuite to Share an Image

By Mike Allton | 1 year ago | Skills | No Comments

Sharing an image on social media will substantially increase your post engagement.
Sharing an image on social media will substantially increase your post engagement.

Mike Allton is an Internet Marketing Consultant and certified HootSuite Solution Partner. This article, on how to schedule social media posts, is the fourth in a series on making the most of your HootSuite account and was originally published on The Social Media Hat. View the original here.

Mike Allton
Mike Allton

Statistics have shown that when posting updates and content to social networks, use of an image will improve your engagement significantly. That’s partly due to the fact that 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text. In fact, according to SimplyMeasured, just one month after the introduction of Facebook Timeline for brands, visual content — photos and videos — saw a 65% increase in engagement.

However, the images that you use, and how you use them, matter. Make sure that you choose interesting images that viewers can connect to and be interested in. Furthermore, you should make sure that the images you use are large enough to fill the display space for each of the networks. Don’t use tiny 100×100 thumbnails that look small even on smartphones.

A common technique is to include an image in your blog posts and then share those posts to TwitterFacebookLinkedIn and Google+. While that’s a great way to share your new content, it may not be the most effective for a number of reasons. For starters, sharing a blog post to Twitter will not include an image – only the text of the title or whatever you choose to type into the tweet. And on Facebook and Google+, the images that are included are as thumbnails only.

There is a better way.

If you have HootSuite and have set up your social networks, you can easily share full images to Facebook and Google+, and even attach an image to your Twitter update! Here’s how:

  1. Open HootSuite and start a new status update.
  2. Copy the URL for your post and paste it into the link box and click Shrink. This will insert a shortened link into the status update.
  3. Select one or more social networks. You will need to select at least one Twitter account. If you select a Facebook, Google+ or LinkedIn account, HootSuite will generate a preview of your post.
  4. Type in text for your Twitter update – you can copy and paste the blog Title from the preview, or type in something different.
  5. Drag and drop an image into the status update field. This will add another shortened URL to the field and attach the image below for you to review.
  6. You can choose to post the update immediately, or take advantage of HootSuite’s auto scheduling which will attempt to post your update at the optimum time.
An example of the preview that appears when you attach an image to a social media message with HootSuite.
An example of the preview that appears when you attach an image to a social media message with HootSuite.

And that’s it! You’ve now posted a full image to your Facebook and Google+ streams, and attached the image to a Twitter update. I regularly use this technique for new blog posts to ensure maximum engagement levels. Try it a few times and let us know how it goes for you!

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31 comments
PhillipSwindall
PhillipSwindall

Can we use the automated spreadsheet yet to post images with HootSuite?

sandrinea
sandrinea

How to bring back some pictures I have shared via Hootsuites ? @ sandrinea

edkeephersweet
edkeephersweet

Hi, i'm wondering if someone can help me! I am trying to post images to my twitter feed (@keep_her_sweet) and i want to post them in a format so they come straight up on a twitter feed instead of someone having to click a link. Is there anyway i can change this so they are posted as images instead of urls? 


Thanks!! 

helpspa
helpspa

Hey Mike,

Whenever I try to add an image from the desktop, I still see the image that ow,ly pulled from the page itself.  Is there a way to override the default image that ow.ly pulls from the page -- and replace it with the one I want from my desktop?  Thanks!

ChelseaDeRose
ChelseaDeRose

Can you use Hootsuite to upload videos to Facebook as well?


wahibaChair
wahibaChair

Hi Mike, As far as I recall, HootSuite will only show the "preview" image on Twitter if you have a pro account. If you have a free account, it will show the ow.ly url which doesn't necessarily create more engagement. Has there been update on this?


Thanks

LivingEdgeNZ
LivingEdgeNZ

Hi Mike

Great information but my screen does not display like yours. I have attached an example of how it shows on my hootsuite panel and no I can't get any photos to display...

RecycleStyleNZ
RecycleStyleNZ

Im trying to upload a picture to Twitter but there isn't an image instead a owly link appears which doesn't catch our followers eye. So we post straight to Twitter and the image appears as we won't. How can we use HootSuite to upload a image as if it was done through Twitter? 


Thanks :-)

Telmo Neves
Telmo Neves

Hello,


great advice but you forgot to mention something. In order to make the attached image appear on the post, at least on facebook, we need to check the box "No Thumbnail" on the link description because this way the image of the link will be replaced with the one that was uploaded/attached.

Guy_Robert
Guy_Robert

Hi Mike, 


Can I share a post which include a large photo via LinkedIn? I have tried to add a large picture (So deleting the standard thumbnail and attached a picture) but every time the picture was not visible but accessible via a link. Is it possible to attached large picture on LinkedIn as it is possible to do with FB and G+?

missy1
missy1

my images scheduled to FB group are REALLY small - help!

vanessacox
vanessacox

Thanks for the information!
Is there a way to post images to LinkedIn through Hootsuite without linking a Twitter account?

Thanks!!

Sourav Ghosh
Sourav Ghosh

But when I am attaching images as you suggested, I am actually sharing an owly link on my Facebook timeline. So if someone click that photo, it would get redirected to the owly image link I suppose? Is that good for engagement? 

awyeahsarah
awyeahsarah

Is it in the future to be able to include photos in bulk uploaded updates? That would be life changing!

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@PhillipSwindall Hey there!


Thank you for reaching out to Hootsuite via our Blog!


At this time, the Bulk Scheduler cannot upload images. 

As a workaround to generate link previews, you are able to "Edit" the message in Publisher after it has been scheduled to generate a link preview for that particular message. After you "Edit" and "Save" the message, it will include the link preview when it posts. 


I hope this helps. If we can assist further, please feel free to reach out to us on Twitter @Hootsuite_Help or at our Facebook Page. 


Have a great day!


Best regards, 


Gary @Hootsuite_Help - http://hootsuite.com/help





Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@sandrinea Hey there!


Thanks for reaching out to us on our Blog!


Any pictures that were shared via Hootsuite would be available from the social networks they were shared to depending on the social network. 


Hootsuite does not store any images during the process of sharing images. 


I hope this helps! If we can assist further, please reach out to us on Twitter @Hootsuite_Help or via Private Message on our Facebook Page, https://www.facebook.com/hootsuite


Kind regards, 


Gary | @HootSuite_Help | HootSuite Help Desk - http://ow.ly/dBnBz

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@edkeephersweet  Hi there!


Thanks for reaching out on our blog!


This is definitely something you can do with a Hootsuite Pro account. Instructions on how to apply this setting can be found here:

http://ow.ly/BD2aB


I hope this helps! Please feel free to reach to us over Twitter if you have any further questions. We're always happy to assist.


Best regards,

Christian | @Hootsuite_Help | http://hootsuite.com/help

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@ChelseaDeRose 
Hello Chelsea,

Thanks for asking this question!

As it turns out this feature is not available yet, but we will look at ways of integrating the posting of videos to Facebook in the future. It sounds like at great idea!

Best,
Taavi @Hootsuite_Help - http://hootsuite.com/help

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@wahibaChair Hi there! Great question, for Free users it will show the Ow.ly URL.  However, the great news is that the Click to Expand or Preview option is still available for Free users and the image will still appear once you hit Click To Expand.  A Pro user will have the option of using pic.twitter as their Image Upload service, this will automatically expand in the Twitter Timeline. 

Hope that helps!
Sharin | @Hootsuite_Help | http://hootsuite.com/help

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@missy1 At this time images posted to Facebook groups will appear as image previews, not full images as displayed on pages or profiles. If you'd like to see an improvement on this feature in the future, please feel free to vote for the idea here: http://ow.ly/rqay7

Cheers,

Nicole @HootSuite_Help - http://hootsuite.com/help

Sourav Ghosh
Sourav Ghosh

I am sorry. I just tested it! And on Facebook the image link isn't appearing at all. As if the picture is posted on Facebook itself! How could I miss this great HootSuite feature? Thanks a ton! 

PhillipSwindall
PhillipSwindall

@Hootsuite_Help_Desk @PhillipSwindall


This practically nullifies the purpose for USING the spreadsheet, does it not?


Why can't you just add a column, with a link to the image, and at the appropriate time, generate the post WITH the image???


SURELY, I'm not the ONLY person who is asking for this feature!!!


If an individual has, say, three podcasts and some other side businesses to manage social media for, there is NO WAY, doing what you suggest becomes time efficient!


I BEG of you... PLEASE ease this pain!



NicoleRainey
NicoleRainey

@Sourav Ghosh  How did you do that? I can not figure that out! I have been trying to accomplish that all weekend and I must just be missing something...

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

Hey @_smarthotspots

For Pro accounts, you're able to select pic.twitter to upload your images and show an in-line image in your posts on Twitter News Feeds. For more info, please see: https://help.hootsuite.com/entries/21696205-Selecting-an-Image-Upload-Service

At this time, images uploaded to LinkedIn will show as ow.ly links. We hope for an API update in order to provide an improvement to this! 

I hope this helps answer your question! Should you have anymore, please tweet us at @HootSuite_Help


Best,


Paige @HootSuite_Help - http://hootsuite.com/help

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@NicoleRainey  When posting to Facebook or Google+ by the steps outlined here, you can hide the image URL to ensure the image displays without it. 


Have a look at step 6 in this article: https://help.hootsuite.com/entries/21570832-Attaching-Images-or-Files


For information on how images are uploaded to Facebook, have a look here: https://help.hootsuite.com/entries/22234536-What-happens-to-the-photos-I-post-to-Facebook-using-HootSuite-


Hope this helps! Let us know if you have any other questions. 



Best,

Kathleen | @HootSuite_Help | HootSuite Help Desk - http://ow.ly/dBnBz