How to Use HootSuite to Share an Image

By Mike Allton | 2 years ago | Skills | No Comments

Sharing an image on social media will substantially increase your post engagement.
Sharing an image on social media will substantially increase your post engagement.

Mike Allton is an Internet Marketing Consultant and certified HootSuite Solution Partner. This article, on how to schedule social media posts, is the fourth in a series on making the most of your HootSuite account and was originally published on The Social Media Hat. View the original here.

Mike Allton
Mike Allton

Statistics have shown that when posting updates and content to social networks, use of an image will improve your engagement significantly. That’s partly due to the fact that 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text. In fact, according to SimplyMeasured, just one month after the introduction of Facebook Timeline for brands, visual content — photos and videos — saw a 65% increase in engagement.

However, the images that you use, and how you use them, matter. Make sure that you choose interesting images that viewers can connect to and be interested in. Furthermore, you should make sure that the images you use are large enough to fill the display space for each of the networks. Don’t use tiny 100×100 thumbnails that look small even on smartphones.

A common technique is to include an image in your blog posts and then share those posts to TwitterFacebookLinkedIn and Google+. While that’s a great way to share your new content, it may not be the most effective for a number of reasons. For starters, sharing a blog post to Twitter will not include an image – only the text of the title or whatever you choose to type into the tweet. And on Facebook and Google+, the images that are included are as thumbnails only.

There is a better way.

If you have HootSuite and have set up your social networks, you can easily share full images to Facebook and Google+, and even attach an image to your Twitter update! Here’s how:

  1. Open HootSuite and start a new status update.
  2. Copy the URL for your post and paste it into the link box and click Shrink. This will insert a shortened link into the status update.
  3. Select one or more social networks. You will need to select at least one Twitter account. If you select a Facebook, Google+ or LinkedIn account, HootSuite will generate a preview of your post.
  4. Type in text for your Twitter update – you can copy and paste the blog Title from the preview, or type in something different.
  5. Drag and drop an image into the status update field. This will add another shortened URL to the field and attach the image below for you to review.
  6. You can choose to post the update immediately, or take advantage of HootSuite’s auto scheduling which will attempt to post your update at the optimum time.
An example of the preview that appears when you attach an image to a social media message with HootSuite.
An example of the preview that appears when you attach an image to a social media message with HootSuite.

And that’s it! You’ve now posted a full image to your Facebook and Google+ streams, and attached the image to a Twitter update. I regularly use this technique for new blog posts to ensure maximum engagement levels. Try it a few times and let us know how it goes for you!

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59 comments
Anna D
Anna D

Okay, so when using Hootsuite to post an attached image I have no choice but to include the ow.ly generated URL; however, my experience with this is that when my connections share the update, the image doesn't appear on their update (just the text and link). Any suggestions around this issue?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@Anna D Hello!

An Owly URL will be generated when attaching an image, there is no way around this at this time. The Owly URL can be removed from the compose message box when posting to Facebook or Google+ and the image will still post.  The URL must be included on LinkedIn posts, or the image may be dropped upon posting.  For Twitter, you can update to the PicTwitter image service so the Owly URL is automatically converted to PicTwitter URL upon posting - this will also allow images to appear full sized when posted to Twitter!  Steps on how to update your Twitter for PicTwitter, here: https://help.hootsuite.com/entries/21696205


Taavi W. | Customer Advocate | hootsuite.com/help

LoredanaHamza
LoredanaHamza

Hi there! I just need a little clarification regarding posting an image. I want to be able to post on LinkedIn with an image showing in the post. It was possible before but now the image is attached in a link, not shown in the post. So if I attach a link and a photo I will have 2 links and it doesn't look very well. Could you please tell me what's happening?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

Hi @LoredanaHamza,

Thanks for reaching out to us via our blog, my name is Camille from the Help Desk and I'd be happy to assist you in this matter!

As of this time, there is no way to post by removing those two links as one links to the image and the other links to the actual post. Should you remove those links that are generated, it would cause a broken connection and will not display the image as desired. 

However, we are always working for ways to update functionality so this may not always be the case! 

Hopefully this answers your inquiry on images, do feel free to reach out should you have anymore questions!

Sincerely,

Camille | Customer Advocate | hootsuite.com/help


LoredanaHamza
LoredanaHamza

Hi Camille @Hootsuite_Help_Desk , thank you for your answer. My concern was that before the image was also shown in a preview. I could actually see the image on the platform without any clicks but now the preview disappeared. I wanna know it something changed with your platform or I'm doing smth wrong. Thx

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@LoredanaHamza Thanks for following up!

A link preview should appear under the compose message box when adding a link, so you can review it before posting.

Please try reconnecting the social networks that are selected to post to when adding a link: https://help.hootsuite.com/hc/en-us/articles/204585460

Should any preview concerns persist, please feel free to reach out to us on Twitter @Hootsuite_Help or via chat on the http://hootsuite.com/help page, and we'll investigate further.


Taavi W. | Customer Advocate | hootsuite.com/help

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@datashaping Hello!
I'm afraid image attachments are not supported through Bulk Scheduling at this time.  Sorry about that!  If you have more questions, please feel free to reach out to us on Twitter @Hootsuite_Help !
Kind regards, Taavi | hootsuite.com/help

Carre
Carre

I'm having trouble with this because I want to share a link to a blog post AND include an image, but the 2 URLs make the tweets too long so they don't post. It doesn't make sense to me to use 50 characters for URLs just to include an image.

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@Carre


Hi there,


Thanks for reaching out regarding this matter! 


I'm sorry for the frustration this has caused. As Twitter uses a character limit for all posts, uploading images and links will always be counted. I apologize for the inconvenience this causes! 


If you have any other questions feel free to reach out to us on Twitter @Hootsuite_Help


Best,

Jocelyne | Customer Advocate | hootsuite.com/help

Ann
Ann

Sorry but I still need a little clarification regarding posting an image. I want to be able to post on Facebook, LinkedIn and Google+ with an image showing IN the post. Is this possible? I don't want the post the show a link and I don't want the viewer to have to view them image in Twitter. Please confirm. 

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@Ann Hi there! Great question.  When posting to Facebook and Google+ the full size image will appear in the post, and you are able to hide the URL.  However, LinkedIn doesn't support full size images, only image previews, and image links aren't able to be hidden at this time.  If you have more questions, please feel free to tweet us @Hootsuite_Help !

kasie1
kasie1

So what you are saying is, I can't upload a JPG and schedule it, it has to have a url. Which is stupid because corporate gives marketing materials as JPG's to use, not urls. Which means I have to find a way to make these jpgs into urls and then post it. Defeats the "time saving" aspect of Hootsuite. 

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@kasie1 Hey there!


Thank you for reaching out to us via the Hootsuite Blog! My name is Gary and I'd be happy to clarify this. 


You can definitely attach an image as a jpg via the steps here: 


https://help.hootsuite.com/entries/21570832-Attach-Images-or-Files


When you add the image, a URL will be generated to share the image. If you have a Hootsuite Pro account you change the image upload service so that the images display directly on Twitter: 


https://help.hootsuite.com/entries/21696205-Select-an-Image-Upload-Service


I hope this helps to clarify! Please reach out to us on Twitter, @Hootsuite_Help or on Facebook, www.facebook.com/hootsuite. We would be happy to expand further on these points or answer any other questions you have. 


Best regards, 


Gary | Customer Advocate | @Hootsuite_Help

IrfanHootlet
IrfanHootlet

@Hootsuite_Help_Desk Hmm.. ok so, with a paid account, when I click on the "Hootlet" logo that is displayed above a pic on the webpage or if I right-click and select "Share Image via Hootsuite Hootlet" it will display the image (not link) on Twitter, but with free account, it will not?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@IrfanHootlet 


Hi there,


To clarify, the Hootlet is used primarily to share links. Uploading a photo to Twitter is not a feature that is currently supported by the Hootlet.


When uploading a photo through the web dashboard, you must have a Pro account and have your image upload service set to pic.twitter in order for the image to appear directly in the Tweet. 


The image upload service pic.twitter is not supported by Free plans. 


Please don't hesitate to ask if you have any further questions or concerns!


Warm regards,

Emilie | Customer Advocate | hootsuite.com/help

Daniel Silver
Daniel Silver

The problem with that is there are two links, which can be confusing for readers. The only link I want to provide is a link to the landing page I'm driving potential customers too, not to an image. I see countless other posts where you see an image without having to have a separate URL for the image. Can I do this on LinkedIn through Hootsuite or will I have to manually post to LinkedIn each time?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@Daniel Silver Hi there, happy to help!  To confirm, you can upload an image within the Dashboard to be posted on LinkedIn, however it will appear as an Ow.ly link with an image preview!  In regards to Twitter, Pro users do have the ability to post an image to appear as a native pic.twitter image!


I hope this helps!

Best,

Sharin | @Hootsuite_Help

BSLugnut
BSLugnut

To confirm, you are only able to embed a full image into your Tweet if you are a Hootsuite Pro user? Otherwise, the tweet shows a link to the image?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@BSLugnut Hi there, happy to help!  Currently, the image upload service of "ow.ly" that will show in the Twitter timeline as a "click to expand" option and will not show as automatically expanded.

We do have an option for having the pictures appear as a "pic.twitter" however this option is currently only available for Pro users! 


Best,

Sharin | @Hootsuite_Help

LawrenceLinker
LawrenceLinker

@Hootsuite_Help_Desk @BSLugnut


Hi there. I am a hootsuite pro user using hootsuite to share images on my facebook and twitter accounts. I love hootsuite, but I noticed the images I am sharing (as URLs, using the hootlet) are showing up on my twitter feed as links and not images. I don't click on links and i dont expect my followers will either.


How can I easily share images I come across online through to my twitter feed, using hootsuite?

CheshireLadders
CheshireLadders

I'm a Pro user but images always show as owly links and people have to click on that link or see image to see the photo.  Sadly I am having to log in to every twitter account to post photos so they appear in the feed.  However, looking at my feed via hootsuite this morning I notice some peoples photos showing with a pic.twitter.com link even though they had posted via hootsuite - how do I do this? I do not get an 'option' as to how my  photos are shared.

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@CheshireLadders @PorscheParcher @hydro   

Hey there! 


Thank you for reaching out to us via the Hootsuite Blog!


Hootsuite Pro users can change the image upload service for Twitter via the steps here: 


https://help.hootsuite.com/entries/21696205-Select-an-Image-Upload-Service


Once the image upload service has been changed, images will initially appear as owly links in the Compose Message Box and then convert to pic.twitter.com once the message is sent. 


I hope this helps! 


Please let us know if we can assist further. 


Best regards, 


Gary | Customer Advocate | @Hootsuite_Help

PhillipSwindall
PhillipSwindall

Can we use the automated spreadsheet yet to post images with HootSuite?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@PhillipSwindall Hey there!


Thank you for reaching out to Hootsuite via our Blog!


At this time, the Bulk Scheduler cannot upload images. 

As a workaround to generate link previews, you are able to "Edit" the message in Publisher after it has been scheduled to generate a link preview for that particular message. After you "Edit" and "Save" the message, it will include the link preview when it posts. 


I hope this helps. If we can assist further, please feel free to reach out to us on Twitter @Hootsuite_Help or at our Facebook Page. 


Have a great day!


Best regards, 


Gary @Hootsuite_Help - http://hootsuite.com/help





PhillipSwindall
PhillipSwindall

@Hootsuite_Help_Desk @PhillipSwindall


This practically nullifies the purpose for USING the spreadsheet, does it not?


Why can't you just add a column, with a link to the image, and at the appropriate time, generate the post WITH the image???


SURELY, I'm not the ONLY person who is asking for this feature!!!


If an individual has, say, three podcasts and some other side businesses to manage social media for, there is NO WAY, doing what you suggest becomes time efficient!


I BEG of you... PLEASE ease this pain!



sandrinea
sandrinea

How to bring back some pictures I have shared via Hootsuites ? @ sandrinea

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@sandrinea Hey there!


Thanks for reaching out to us on our Blog!


Any pictures that were shared via Hootsuite would be available from the social networks they were shared to depending on the social network. 


Hootsuite does not store any images during the process of sharing images. 


I hope this helps! If we can assist further, please reach out to us on Twitter @Hootsuite_Help or via Private Message on our Facebook Page, https://www.facebook.com/hootsuite


Kind regards, 


Gary | @HootSuite_Help | HootSuite Help Desk - http://ow.ly/dBnBz

edkeephersweet
edkeephersweet

Hi, i'm wondering if someone can help me! I am trying to post images to my twitter feed (@keep_her_sweet) and i want to post them in a format so they come straight up on a twitter feed instead of someone having to click a link. Is there anyway i can change this so they are posted as images instead of urls? 


Thanks!! 

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@edkeephersweet  Hi there!


Thanks for reaching out on our blog!


This is definitely something you can do with a Hootsuite Pro account. Instructions on how to apply this setting can be found here:

http://ow.ly/BD2aB


I hope this helps! Please feel free to reach to us over Twitter if you have any further questions. We're always happy to assist.


Best regards,

Christian | @Hootsuite_Help | http://hootsuite.com/help

helpspa
helpspa

Hey Mike,

Whenever I try to add an image from the desktop, I still see the image that ow,ly pulled from the page itself.  Is there a way to override the default image that ow.ly pulls from the page -- and replace it with the one I want from my desktop?  Thanks!

ChelseaDeRose
ChelseaDeRose

Can you use Hootsuite to upload videos to Facebook as well?


Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@ChelseaDeRose 
Hello Chelsea,

Thanks for asking this question!

As it turns out this feature is not available yet, but we will look at ways of integrating the posting of videos to Facebook in the future. It sounds like at great idea!

Best,
Taavi @Hootsuite_Help - http://hootsuite.com/help

wahibaChair
wahibaChair

Hi Mike, As far as I recall, HootSuite will only show the "preview" image on Twitter if you have a pro account. If you have a free account, it will show the ow.ly url which doesn't necessarily create more engagement. Has there been update on this?


Thanks

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@wahibaChair Hi there! Great question, for Free users it will show the Ow.ly URL.  However, the great news is that the Click to Expand or Preview option is still available for Free users and the image will still appear once you hit Click To Expand.  A Pro user will have the option of using pic.twitter as their Image Upload service, this will automatically expand in the Twitter Timeline. 

Hope that helps!
Sharin | @Hootsuite_Help | http://hootsuite.com/help

LivingEdgeNZ
LivingEdgeNZ

Hi Mike

Great information but my screen does not display like yours. I have attached an example of how it shows on my hootsuite panel and no I can't get any photos to display...

RecycleStyleNZ
RecycleStyleNZ

Im trying to upload a picture to Twitter but there isn't an image instead a owly link appears which doesn't catch our followers eye. So we post straight to Twitter and the image appears as we won't. How can we use HootSuite to upload a image as if it was done through Twitter? 


Thanks :-)

Telmo Neves
Telmo Neves

Hello,


great advice but you forgot to mention something. In order to make the attached image appear on the post, at least on facebook, we need to check the box "No Thumbnail" on the link description because this way the image of the link will be replaced with the one that was uploaded/attached.

Guy_Robert
Guy_Robert

Hi Mike, 


Can I share a post which include a large photo via LinkedIn? I have tried to add a large picture (So deleting the standard thumbnail and attached a picture) but every time the picture was not visible but accessible via a link. Is it possible to attached large picture on LinkedIn as it is possible to do with FB and G+?

missy1
missy1

my images scheduled to FB group are REALLY small - help!

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@missy1 At this time images posted to Facebook groups will appear as image previews, not full images as displayed on pages or profiles. If you'd like to see an improvement on this feature in the future, please feel free to vote for the idea here: http://ow.ly/rqay7

Cheers,

Nicole @HootSuite_Help - http://hootsuite.com/help

vanessacox
vanessacox

Thanks for the information!
Is there a way to post images to LinkedIn through Hootsuite without linking a Twitter account?

Thanks!!

Sourav Ghosh
Sourav Ghosh

But when I am attaching images as you suggested, I am actually sharing an owly link on my Facebook timeline. So if someone click that photo, it would get redirected to the owly image link I suppose? Is that good for engagement? 

NicoleRainey
NicoleRainey

@Sourav Ghosh  How did you do that? I can not figure that out! I have been trying to accomplish that all weekend and I must just be missing something...

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@NicoleRainey  When posting to Facebook or Google+ by the steps outlined here, you can hide the image URL to ensure the image displays without it. 


Have a look at step 6 in this article: https://help.hootsuite.com/entries/21570832-Attaching-Images-or-Files


For information on how images are uploaded to Facebook, have a look here: https://help.hootsuite.com/entries/22234536-What-happens-to-the-photos-I-post-to-Facebook-using-HootSuite-


Hope this helps! Let us know if you have any other questions. 



Best,

Kathleen | @HootSuite_Help | HootSuite Help Desk - http://ow.ly/dBnBz

Sourav Ghosh
Sourav Ghosh

I am sorry. I just tested it! And on Facebook the image link isn't appearing at all. As if the picture is posted on Facebook itself! How could I miss this great HootSuite feature? Thanks a ton! 

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

Hey @_smarthotspots

For Pro accounts, you're able to select pic.twitter to upload your images and show an in-line image in your posts on Twitter News Feeds. For more info, please see: https://help.hootsuite.com/entries/21696205-Selecting-an-Image-Upload-Service

At this time, images uploaded to LinkedIn will show as ow.ly links. We hope for an API update in order to provide an improvement to this! 

I hope this helps answer your question! Should you have anymore, please tweet us at @HootSuite_Help


Best,


Paige @HootSuite_Help - http://hootsuite.com/help