How to Use HootSuite to Share an Image

By Mike Allton • 7 months ago • 0 Comments

Sharing an image on social media will substantially increase your post engagement.
Sharing an image on social media will substantially increase your post engagement.

Mike Allton is an Internet Marketing Consultant and certified HootSuite Solution Partner. This article, on how to schedule social media posts, is the fourth in a series on making the most of your HootSuite account and was originally published on The Social Media Hat. View the original here.

Mike Allton
Mike Allton

Statistics have shown that when posting updates and content to social networks, use of an image will improve your engagement significantly. That’s partly due to the fact that 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text. In fact, according to SimplyMeasured, just one month after the introduction of Facebook Timeline for brands, visual content — photos and videos — saw a 65% increase in engagement.

However, the images that you use, and how you use them, matter. Make sure that you choose interesting images that viewers can connect to and be interested in. Furthermore, you should make sure that the images you use are large enough to fill the display space for each of the networks. Don’t use tiny 100×100 thumbnails that look small even on smartphones.

A common technique is to include an image in your blog posts and then share those posts to TwitterFacebookLinkedIn and Google+. While that’s a great way to share your new content, it may not be the most effective for a number of reasons. For starters, sharing a blog post to Twitter will not include an image – only the text of the title or whatever you choose to type into the tweet. And on Facebook and Google+, the images that are included are as thumbnails only.

There is a better way.

If you have HootSuite and have set up your social networks, you can easily share full images to Facebook and Google+, and even attach an image to your Twitter update! Here’s how:

  1. Open HootSuite and start a new status update.
  2. Copy the URL for your post and paste it into the link box and click Shrink. This will insert a shortened link into the status update.
  3. Select one or more social networks. You will need to select at least one Twitter account. If you select a Facebook, Google+ or LinkedIn account, HootSuite will generate a preview of your post.
  4. Type in text for your Twitter update – you can copy and paste the blog Title from the preview, or type in something different.
  5. Drag and drop an image into the status update field. This will add another shortened URL to the field and attach the image below for you to review.
  6. You can choose to post the update immediately, or take advantage of HootSuite’s auto scheduling which will attempt to post your update at the optimum time.
An example of the preview that appears when you attach an image to a social media message with HootSuite.
An example of the preview that appears when you attach an image to a social media message with HootSuite.

And that’s it! You’ve now posted a full image to your Facebook and Google+ streams, and attached the image to a Twitter update. I regularly use this technique for new blog posts to ensure maximum engagement levels. Try it a few times and let us know how it goes for you!

Author: Mike Allton

Mike Allton has written 10 posts for the HootSource blog..

I am an Internet Marketing Consultant. I help businesses understand how to use Social Media, Blogging, Marketing, SEO, Mobile Apps and Technology to help grow and promote their business. I am an editor for The Social Media Hat and regularly write articles and stories on these topics.

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13 comments
Telmo Neves
Telmo Neves

Hello,


great advice but you forgot to mention something. In order to make the attached image appear on the post, at least on facebook, we need to check the box "No Thumbnail" on the link description because this way the image of the link will be replaced with the one that was uploaded/attached.

Guy_Robert
Guy_Robert

Hi Mike, 


Can I share a post which include a large photo via LinkedIn? I have tried to add a large picture (So deleting the standard thumbnail and attached a picture) but every time the picture was not visible but accessible via a link. Is it possible to attached large picture on LinkedIn as it is possible to do with FB and G+?

missy1
missy1

my images scheduled to FB group are REALLY small - help!

vanessacox
vanessacox

Thanks for the information!
Is there a way to post images to LinkedIn through Hootsuite without linking a Twitter account?

Thanks!!

Sourav Ghosh
Sourav Ghosh

But when I am attaching images as you suggested, I am actually sharing an owly link on my Facebook timeline. So if someone click that photo, it would get redirected to the owly image link I suppose? Is that good for engagement? 

awyeahsarah
awyeahsarah

Is it in the future to be able to include photos in bulk uploaded updates? That would be life changing!

HootSuite_Help_Desk
HootSuite_Help_Desk moderator

@missy1 At this time images posted to Facebook groups will appear as image previews, not full images as displayed on pages or profiles. If you'd like to see an improvement on this feature in the future, please feel free to vote for the idea here: http://ow.ly/rqay7

Cheers,

Nicole @HootSuite_Help - http://hootsuite.com/help

Sourav Ghosh
Sourav Ghosh

I am sorry. I just tested it! And on Facebook the image link isn't appearing at all. As if the picture is posted on Facebook itself! How could I miss this great HootSuite feature? Thanks a ton! 

NicoleRainey
NicoleRainey

@Sourav Ghosh  How did you do that? I can not figure that out! I have been trying to accomplish that all weekend and I must just be missing something...

HootSuite_Help_Desk
HootSuite_Help_Desk moderator

@NicoleRainey  When posting to Facebook or Google+ by the steps outlined here, you can hide the image URL to ensure the image displays without it. 


Have a look at step 6 in this article: https://help.hootsuite.com/entries/21570832-Attaching-Images-or-Files


For information on how images are uploaded to Facebook, have a look here: https://help.hootsuite.com/entries/22234536-What-happens-to-the-photos-I-post-to-Facebook-using-HootSuite-


Hope this helps! Let us know if you have any other questions. 



Best,

Kathleen | @HootSuite_Help | HootSuite Help Desk - http://ow.ly/dBnBz

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