What’s the Best Time to Post on LinkedIn? [SOLVED]

Posting at the right time can help your content get early momentum and perform better in the long run — but when, exactly, is the best time to post on LinkedIn to make sure a post gets seen? And what about the best day of the week to get the best engagement?

Every audience is unique, so the answer will vary for each brand. That said, some times seem to universally work better than others.

Keep reading to learn more about the overall best times to post on LinkedIn, and how you can discover the right time for your brand (without advanced data crunching).

Is there a best time to post on LinkedIn?

Sadly, there is no universal best time or best day to post that always guarantees high reach and engagement. That’s because every brand’s audience is different — located in different time zones, busy with work (and not active on social media) at specific times during the day, etc.

That said, there are some best practices that work for everyone. Like most social media algorithms, LinkedIn’s recommendation system prioritizes recency — so posting when your audience is online is a great place to start. Looking into your analytics data will help you further narrow down your followers’ activity patterns. (If you’re new to LinkedIn and short on historical data, we suggest a specific smart starting point in the next section.)

When looking for the best time to post, you should also keep your goals in mind. Are you trying to build brand awareness? Drive traffic to your site? Get leads? Your audience might engage with an inspirational post while scrolling the platform on a Monday morning, but only open a sales pitch later in the week (and day), when they’re the most productive. Understanding your goals will help you set every piece of LinkedIn content up for success by getting it out the door at the right time.

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Overall best time to post on LinkedIn

According to our research, the best overall time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.

Weekends are typically the worst days of the week to post on LinkedIn. The lower engagement may be because people view LinkedIn as a work-related social media platform and something to avoid on days off.

Planning on posting more than once or twice a week? Below is a breakdown of the best times to post on LinkedIn throughout the week, based on what the Hootsuite social team found:

Disclaimer: The above times are recorded in US Pacific Time, and our audience is spread across North America. You may need to adjust these times based on the geographic location of your target audience.

Best time to post on LinkedIn on Monday

The best time to post on LinkedIn on Monday is 11:00 AM. It seems like people are likely to start Monday off strong with work tasks and then move on to online networking between mid-morning and lunchtime.

Best time to post on LinkedIn on Tuesday

The best time to post on LinkedIn on Tuesday is between 6:00-8:00 AM. This range tends to generate the highest engagement.

Best time to post on LinkedIn on Wednesday

The best time to post on LinkedIn on Wednesday is 12:00 PM. Lunch breaks are a great time to reach your target audience on LinkedIn.

Best time to post on LinkedIn on a Thursday

The best time to post on LinkedIn on Thursday is 2:00 PM. Unlike the other days of the week, Thursday sees the highest engagement in the early afternoon.

Best time to post on LinkedIn on a Friday

The best time to post on LinkedIn on Friday is 8:00 AM. Posting before work hours results in the best engagement as people seem to check LinkedIn earlier in the day.

Best time to post on LinkedIn on a Saturday

The best time to post on LinkedIn on Saturday is between 4:00-5:00 AM. Posting early helps brands capture the attention of LinkedIn users who check the app before heading into their weekend plans.

Best time to post on LinkedIn on Sunday

The best time to post on LinkedIn on Sunday is 6:00 AM. While weekends don’t get as much engagement as business hours, early mornings are your best bet on both Saturday and Sunday.

5 tips for finding your best time to post on LinkedIn

Since no two audiences are exactly alike, you’ll need to do your research on what times are best for you.

Remember when we said that Tuesdays and Wednesdays are the best universal times to post on LinkedIn? Well, they do work for many businesses — but here at Hootsuite, we zeroed in on different times that works best for our audience.

Trish Riswick, Hootsuite’s Social Engagement Specialist, spilled the tea: “Over the past few months, I’ve noticed that posting to the Hootsuite LinkedIn account on Mondays and Fridays generates the best performance.”

Trish also emphasized that experiments are the key to finding your optimal posting schedule. “At the end of 2022, I was posting on LinkedIn primarily before 12 pm PST. One time, after forgetting to get something out at noon, I posted an update at 2 pm and… it did great. Since then, I’ve noticed a positive increase in engagements at that time throughout the week. This just goes to show that you need to keep testing different schedules and monitoring what works for you and your content.”

Finding your personalized best time to post does involve some data analysis, but it doesn’t have to be complicated — we’ll walk you through it.

Here are a few tips to help you reach your target audience on LinkedIn.

1. Review your top-performing posts

If you’ve been posting on LinkedIn for a while, your historical performance data is a treasure trove of insights about your audience.

Review your top-performing posts and look for trends. Is there a common denominator? Were most of your top posts published on a specific time or day?

LinkedIn has a native analytics tool you can use for free to pin down your top performers. Or, if you don’t feel like digging up and crunching data, use Hootsuite’s Best Time to Publish tool.

As the name suggests, Hootsuite Best Time to Publish feature tells you the best times to post on LinkedIn, Instagram, Twitter, Facebook, and TikTok. The recommendations are based on your past performance and tailored to your unique audience and their activity patterns.

But, there’s no “best” time to publish for everything. The Best Time to Publish tool goes one step further than the rest and breaks down different suggested times for three key goals:

• Build awareness
• Increase engagement
• Drive traffic

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This allows you to match each piece of content to a specific business goals and optimize your posting schedule for maximum effectiveness. (And score big points with your boss. Just saying.)

Once you find your perfect posting times, you can schedule your posts in advance right in the Hootsuite dashboard.

2. Spy on your competitors

A little social competitive analysis never hurt anyone. Lurking at your competitors’ profiles can give you an idea of what they consider the best times to post. If the products or services you offer are similar, your audiences might overlap — and you can learn from your competition’s findings, skipping the trial and error.

Pro tip: You might notice that many brands schedule their posts to go live right on the hour mark. To avoid the competition, try posting a few minutes before or after the :00.

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3. Post in your target audience’s time zone

If you’re an international brand, make sure you are posting in your target audience’s time zone. This should go without saying — your audience won’t see your post or interact with it when they’re asleep.

Using a social media management tool to schedule your posts in advance will help you get your LinkedIn posts live at the right time, no matter where you are located. In other words, if your best time to post happens to be 6 AM on a Tuesday, you won’t have to set an alarm.

Here’s an overview of how you can schedule posts using Hootsuite.

https://www.youtube.com/watch?v=c_xYkyfivDI

4. Monitor your results and pivot

Finding the best time to post on LinkedIn is not a one-and-done deal. Your audience and strategy will evolve, and you will need to adjust your posting schedule accordingly.

Reviewing your LinkedIn analytics on a regular basis will help you decide whether your strategy is working or if new trends are emerging. If you do find that what once worked isn’t working anymore, don’t be afraid to test a new schedule. Change is part of social media!

5. Be consistent

Posting consistently keeps your audience engaged and it has the additional benefit of helping you collect even more analytics data. And more data equals more opportunities to learn about what your audience likes.

Consistent posting will also help your business become more recognizable on LinkedIn and help your audience feel more connected to your brand and values. And, at the end of the day, when you have an authentic connection with your audience, LinkedIn’s algorithm notices, and so does your bottom line.

Easily manage your LinkedIn Page alongside your other social channels using Hootsuite. From a single platform you can schedule and share content—including video—engage your network, and boost top-performing posts.

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