15 Clever Ways to Get More Snapchat Friends
Learn how to get more Snapchat friends (or Snapchat followers, if you prefer). No fluff or tired tactics in this guide—these tips really work.
Learn how to get more Snapchat friends (or Snapchat followers, if you prefer). No fluff or tired tactics in this guide—these tips really work.
Snapchat followers can be tricky to find, but they’re not hard to come by. More than 186 million people on average use Snapchat everyday.
Without suggested user lists or the more robust discovery features you find on sites like Instagram or Twitter, Snapchat friends have to connect in different ways.
While that means you won’t be able to completely replicate your Instagram follower tactics, all is not lost. With a little Insta-inspiration, a few old-fashioned tricks, and mastery of Snapchat’s special features, there’s plenty you can do to increase your Snapchat following.
From cracking Snapcodes to creating snappy content, these 15 strategies will show you how to get more Snapchat followers in a snap.
Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.
Efforts to grow your Snapchat following may fall short if they’re not supported by a comprehensive social media marketing strategy.
Your Snapchat marketing strategy should include:
Since it’s harder to be discovered in the Snapchat app, it’s important to share your Snapchat presence in other places.
You can promote your Snapchat presence with your handle and Snapchat icons that link back to: snapchat.com/add/yourusername. Or, be even more direct by using your unique, scannable Snapcode.
Where to promote your Snapchat presence:
There’s a good chance your followers on other social sites will want to follow you on Snapchat, too. If your brand is on Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, or any other site, add you Snapchat handle to your profile page of the about section.
To reach new social followers, you may even consider using mobile Facebook ads to send traffic to your to Snapchat profile.
Good content travels fast. Make sure your stories are compelling so that they’ll end up in the “For You” tab or be shared by your followers.
Brands like the WWE have even launched shows to boost their followings. After launching the WWE Show last year, WWE Snapchat followership increased by 232.1K followers (34 percent growth).
Consider these formats and ideas crafting your next story:
Here’s an example of a recent story from the NBA’s official Snapchat account.
Rather than just Snap a play-by-play of Lakers playing the Cavaliers, they created a narrative around LeBron James’ return to his former turf. The use of captions, trending phrases like “weird flex, but ok,” and clear plot points, made this story a compelling narrative.
You may have a great story, but if the quality lags, Snappers may lose interest.
If photography, videography, or graphic design are not your forte, don’t be afraid to call on the pros or leverage quality stock images.
Here are a few key Snapchat specifications:
Having a few tricks up your sleeve will definitely prospective Snapchat friends.
Check out Hootsuite’s Snapchat hack cheat sheet for tips like how to:
Branded lenses and filters are a fun way to promote your company’s presence in the app.
The better they are, the more likely your followers will use and share them with their Snapchat friends.
Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.
Contests are a great way to gain Snapchat followers.
Follow-to-enter contests can have a leapfrog effect, especially with the right prize. Following up with quality content that will keep new followers on board.
Don’t be deterred if your budget is small. A free product or modest monetary prize are often enough. (Remember HQ?) Or, see if you can obtain a prize from a partner company.
GrubHub’s #SnapHunt contest asked Snappers to respond to a week’s worth of daily challenges with Snaps of their own for a chance to win $50 in free takeout. The mobile food-ordering company saw a 20 percent lift in followers during the contest.
For more contest ideas, read up on 12 advanced Snapchat tactics to stay ahead of the game.
Remember Buffy dropping in on Angel? Or the Cheers ganging popping in on Frasier? In TV-World parlance, takeovers are known as crossovers, but they have the same goal: To bring new, like-minded audiences to your content. The Chicago Franchise, CSI, and Law and Order have the TV crossover down to an art.
A Snapchat takeover can go one of two ways: Host a guest on your channel, or be a featured guest on another channel.
In both scenarios, the bigger the partner’s audience, the better. But keep affinity in mind, too. Kayne West may have a huge following, but is he a good fit for you brand? Does his audience match your target demo?
In addition to celeb or influencer takeovers, you could also host an employee or customer takeover—though the first two options are more likely to increase your follower count.
Don’t forget to promote Snapchat takeovers, too. During the Tony Awards, the official @TheTonyAwards account usually hosts takeover coverage from Broadway stars. To get as many viewers as possible, they leverage Twitter, hashtags, and Snapcodes.
#ICYMI @JelaniRemy, who stars as Simba in @TheLionKing, has taken over THETONYAWARDS #Snapchat account today. pic.twitter.com/C39k7pHk9i
— The Tony Awards (@TheTonyAwards) March 26, 2016
Earlier this year, Snapchat gave the go-ahead for Discover Publishers like Buzzfeed or NBC Universal to create branded content.
Much like a takeover, a partnership with a publisher can put your brand in front of a new Snapchat crowd. Since these publishers feature heavily in the Discover channel, higher exposure is much more likely.
An added perk is that these publishers typically know how to tell a good story.
To reach US millennials, Bud Light partnered with the NFL on Snapchat for a season. The branded teamwork more than paid off, earning Bud a reach of 24 million Snapchatters and more than 265 million impressions.
Contests, takeovers, and partnerships will come off as stunts if you don’t post regularly enough to keep followers engaged and attract new ones.
Snapchatters spend an average of 30 minutes on the app, and check in more than 20 times a day. Figure out when your audience’s peak times are, and create enough content to keep them coming back for more.
Publishers like Refinery29 publish up to 14 pieces of original content on their website on a daily basis, but your audience may have different needs.
Every month Snapchat publishes trends on its blog. Each post covers hot topics worldwide and in the US, trending entertainment, popular emojis, top celebrities, and frequently used slang.
“Creative that plays to users’ context at the time wins,” advises an article on the Snapchat blog. That can mean anything from tapping the popularity of Drake’s In My Feelings to creating festive Christmas Snaps.
If you’re Goop, maybe your Snapchat followers are into tracking Mercury Retrograde cycles. The NFL has the Super Bowl, but they keep things relevant all year with Snaps stories like “The Best Thanksgiving Moments in NFL History.”
People also spend more time on Snapchat over the holidays or during important cultural events. Snapchat has the highest number of sessions during the holiday season. Over the holidays last year in the United States, people spent an additional 280 million hours on Snapchat.
Snapchat ads are snaps and stories that are inserted into other Snappers’ snaps and stories. Make sure to target based on your audience’s interests.
For example, if like Bud Light, your audience is into football, then the NFL and NFL team audiences are likely a good match.
Make sure to include a direct call-to-action to follow, if that’s what you’re after. And as with most social video, keep it tight. According to Snapchat, 0:03 – 0:05 is the sweet spot for Snap Ad length to drive action.
Snapchat analytics will help you track how successful you are at accomplishing your goals. Learn about your audience, story view times, content reach, and other metrics, and use these findings to benchmark and evaluate your approach.
Of course, you’re going to want to keep an eye on your follower count, too. Make sure to record how many followers you have and average acquisition rates before launching a new campaign or strategy.
Learn how to use Snapchat Insights and other analytics tools here.