Making TikToks should be just one part of your brand’s strategy. To really connect with your audience, you’ve gotta join the conversation in the TikTok comment section.
You may go to TikTok for the dance routines or trending pranks, but be honest: you stay for the comments. Admit it!
You’re not alone. As one Medium article put it, “The comments are now the best part of TikTok.”
The social media app features millions of new videos uploaded every day, and with each piece of content comes a new opportunity for users to react, chime in, go off, build connections, crack jokes, or just get weird. It’s a beautiful thing.
All of which is to say: making fun TikTok videos should be just one part of your brand’s social marketing strategy. To really connect with a TikTok audience, you’ve gotta get into the trenches — a.k.a., the comment section — and participate in this wild and wonderful comment ecosystem.
On TikTok, great comments are an art form.
Popular TikTok comments can collect hundreds of thousands of likes, and those who excel wind up with fans of their own. They aren’t just an afterthought. Each one is a chance to impress an audience and show that your brand can be funny, smart, and authentic.
Ready to join the conversation? Read on for inspiring TikTok comment ideas, tips for moderating the comments of your own TikTok videos, and why buying comments is the ultimate thumbs-down-emoji move.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
You want to speak up, but you’re at a loss for words — “thumb-tied,” if you will. No sweat. Find just the right thing to say from our list of lovingly hand-picked TikTok comments here.
Figuring out what to say on TikTok is the hard part. But actually posting those scintillating sentiments (or dancing-lady emoji, see above) couldn’t be easier.
1. Tap on the speech bubble icon on the right-hand side of the video you wish to comment on.
2. Tap add comment, and type in your witty words.
3. Tap send.
Using Hootsuite Streams, you can easily monitor and moderate comments on TikTok, and keep your community engaged.
To add a TikTok account to Streams:
The Stream will display all of your published TikToks as well as likes and comments added to each video.
Click on the three dot icon next to a comment to:
Learn more about how to manage your TikTok presence with Hootsuite:
If you delete a comment from one of your TikTok videos, the author won’t be notified. It’s our little secret! Unless, of course, they come back to admire their handiwork or check out other users’ reaction to the comment and notice that it’s missing.
Did someone leave a scathing critique of your cool sumo wrestler video? It’s easy to make the note disappear so you can sit back and enjoy watching those buns quake in peace.
1. Tap the offending comment and hold down until a menu of options appears.
2. Select “delete.” Now it’s gone! Let us never speak of it again.
Listen: the internet is full of vendors who would be happy to sell you comments for your videos. But, as my hairdresser tells me whenever I go in demanding a post-breakup mushroom cut, just because you can do something, doesn’t mean you should.
Trust us. We tried buying TikTok comments ourselves and it was a true bust. The bots or hired-guns who are chatting away in the comments section aren’t ever going to be real ambassadors for your brand or buy your products or services, and they certainly aren’t going to provide you with any insight into your true customer base.
Your video may look like it’s generated some awesome engagement to the casual observer, but ultimately, you’re not gaining anything from such trickery. Better to have a few real-life people leaving comments than a bunch of meaningless noise.
If you want to exercise some control over a chaotic comment section, TikTok offers some moderation and filtering options.
1. Go to your profile and tap the three-line icon in the top right corner.
2. Select “settings and privacy” and then “privacy.”
3. Scroll down to the safety section and tap “comments.”
4. Here, you can choose between Everyone (for public accounts), Followers (for private accounts), or Friends to limit who can leave a comment. Alternatively, you can select No One to turn off comments altogether.
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1. Go to your profile and tap the three-line icon in the top right corner.
2. Select “settings and privacy” and then “privacy.”
3. Scroll down to the safety section and tap “comments.”
4. Under comment filters, you’ll find a few options:
a. Toggle “filter all comments” to hold all new comments for approval.
b. Toggle “filter spam and offensive comments” to let TikTok screen for common offensive phrases or suspicious behavior and hold those comments for approval.
c. Toggle “filter keywords” to hold comments with specific keywords for review and approval. Once you switch this on, you’ll see a field to pop in the keywords of your choosing.
5. You can review any comments that have been held by tapping “review filtered comments.”
Pinning a comment keeps that comment at the very top of the comment section. It’ll be the first one people read when they view your video. Better make sure it’s a goodie, because you can only pin one at a time.
1. Go to the comment section of your video by tapping the speech bubble icon.
2. Press and hold on the comment you’d like to pin or unpin, then tap “pin comment” or “unpin comment.”
3. Want to replace the pinned comment? Just press and hold the comment you’d like to replace the current one and tap “pin and replace.”
Sometimes a TikTok comment is a broadcast; other times, it’s the start of a conversation. If you spot a comment on a video that’s just dying for a retort, you can actually reply directly to the comment and start a thread.
Another option for chatting up another commenter: tag them in a fresh comment by tapping the @ symbol and typing their username.
Even if you don’t have a clever response, you can share kudos for a comment well done by tapping the grey heart.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
Download nowIf words aren’t enough to convey your feelings about a particular great (or brutal) comment, there’s always TikTok’s video reply feature.
@tiktok Want to reply to a comment with a video? Now you can! Available now for all users!
Oof, what a question. It’s like asking “what was the best sunset” or “who is your favorite child” or “which dip do you want for your pizza crusts”? Is there even really a definitive answer?
Sure, TikTok does collect data on top comment trends. Currently, common comments include:
We could also attempt to answer this pressing query by looking at individual success stories. One of the most liked comments of all time, with 1.5 million likes and counting, is on this video suggesting the viewer take a break.
@tiktoktips Pause your scrolling. Time for a night time snack break!
The viral comment is pure sass: “You right, you right. *scrolls*”
But forget these numbers! Forget these studies! The real best comment was inside of you all along! Because a truly great comment is one that authentically engages with the video it’s commenting on and showcases your brand voice.
If it’s feeling suspiciously quiet on your TikTok video, try a little troubleshooting.
Head to your settings, tap “privacy” and then “comments” to double-check who has permission to comment. If “No one” is toggled… fix that!
It’s possible the comments are there but the app itself is just being buggy. Try closing and reopening the app, or logging out and logging back in again. No luck? Delete TikTok and reinstall to see if that helps.
Maybe it’s a server problem? We’re spitballing here! Check a third-party site like Down Detector to see if any other users are experiencing the same problem. It could also be a connectivity issue, so take a look to see if your Wifi or cellular data is going strong.
The cache stores temporary data for the TikTok app, but sometimes, that data gets corrupted. To clear it out and start fresh, launch TikTok and go to your profile.
If it’s just your own comment that isn’t showing up on another account’s video, it’s possible that it’s been caught in a filter. The account holder may have blocks on certain words, or might require all comments go through review before they get posted. What did you say?!
Okay, we’re out of ideas. If your comments are still MIA after all of our excellent IT support, it’s time to turn to the pros. Reach out to TikTok’s Help Center for assistance.
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