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Getting Started with Content Marketing on LinkedIn

By Andy Au | 12 months ago | Strategy | No Comments

LinkedIn Snackable Content
Is your content marketing hitting the sweet spot? Image via LinkedIn

Looking to improve on your content marketing strategy with LinkedIn? Learn how to build relationships with the professional social network’s 238 million members with their hub of educational resources.

LinkedIn’s Content Marketing site gives marketers access to guides, playbooks, videos and webcasts for their line of solutions that include newly launched Sponsored Updates, Content Ads, Company Pages and more. Who better to teach you how to use LinkedIn than the people behind it?

With these resources, you’ll learn how to make the most of of LinkedIn’s advanced targeting capabilities and “Professional Mindset.” Unlike other social networks, members spending time on the social network are more focused on how to achieve their ambitions and grow their professional brand.

linkedin - professional network
On LinkedIn, members are thinking about how to achieve their ambition and grow their professional brand – Image via LInkedIn

So whether you’re new to content marketing or looking to improve on your brand’s tactics, read up on all of the best practices and success stories available.

View this quick guide for getting started with content marketing on LinkedIn:

Check out all of LinkedIn’s free resources for results-oriented content marketing:

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1 comments
David Carlson
David Carlson

Excellent short summary, with a killer intro graphic.  Sometimes a picture is worth a thousand words