Social Media Updates

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Facebook

How to win at Facebook (according to Facebook) in 2022

September 27, 2022

In an attempt to boost engagement on Facebook, Meta has shared some details about how the platform’s algorithm works — and how creators can play by its rules to grow their Facebook accounts.

So, what’s new? In a nutshell: Distribution.

Facebook has added an extra filter to the algorithm when it comes to how it decides who sees what content:

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TikTok

TikTok users can now downvote comments

September 26, 2022

After months of testing, TikTok has introduced a new downvote option that makes it simple for users to flag “irrelevant or inappropriate” comments.

While TikTok users have long been able to report comments that violate the platform’s community guidelines, the new downvote is meant to help TikTok’s moderators identify negative behavior that’s more annoying than harmful.

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TikTok

TikTok’s video descriptions can now be up to 2,200 characters long

September 26, 2022

It’s time to polish up your social SEO skills: TikTok’s video descriptions just got a whole lot longer.

TikTok has now increased the maximum length of video descriptions from 300 characters to 2,200, according to an update first shared by social media consultant Matt Navarra.

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TikTok

TikTok launches its very own BeReal clone

September 15, 2022

TikTok has launched a new time-based dual camera feature called TikTok Now, according to an update published on their blog today.

TikTok Now will send users daily prompts to capture and share real-time updates using their front and back cameras.

​​ TikTok Now mockup showing the pop-up notification and dual camera feature

Source: TikTok

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Facebook

Meta launches Community Chats for Messenger and Groups

September 15, 2022

Meta has soft-launched a new Community Chats feature for Messenger and Facebook Groups on September 14, 2022. The new feature…

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Twitter

Twitter (finally) adds Edit Tweet feature

September 14, 2022

On September 1st, 2022 Twitter began rolling out its most anticipated and requested feature: Edit Tweet. The feature is currently only available for internal testing but Twitter Blue subscribers in specific regions will get the first opportunity to test it publicly. Twitter intended to monitor user behavior before finalizing the feature for a full public rollout.

Update: According to Casey Newton the Edit Tweet feature will be publicly available for testing in New Zealand for Twitter Blue subscribers on September 21, 2022.

Edit Tweet lets users do exactly that, but not without some limits:

  • Edits can only be made within 30 minutes from the time of posting
  • Tweets can only be edited 5 times in that 30-minute window

The idea is to provide enough time to fix typos, add missing media files, and include hashtags that might have been missed.

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Facebook

Meta publishes their must-read guide for signal resiliency

September 13, 2022

Meta has released a guide to help brands adjust their advertising strategies in response to Apple’s App Tracking Transparency (ATT) update. The update allows iOS users to opt out of data tracking across 3rd-party applications.

Launched on April 26th, 2021, the ATT update has had a direct impact on Meta’s ability to use user data to serve targeted ads on Facebook, Instagram, and WhatsApp. 

In response, Meta commissioned its 2022 Signal Resiliency Guide. “Signal resiliency” is Meta’s way of saying “how to target your ads with less data collected from 3rd party apps”. The guide will help social media marketers adjust their strategies for this brave new world of online data privacy.

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Instagram

Instagram is testing a re-post feature

September 9, 2022

Instagram is testing a new post option that looks a lot like one of Twitter’s most popular features.

Reposting, or sharing others’ content with your followers, may soon be available for your Instagram feed.

The platform has been working on a repost feature since May 2022, according to app researcher Alessandro Paluzzi.

However, Instagram has now confirmed to TechCrunch that the feature is now in testing “with select users.”

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Instagram

Instagram is phasing out the Shop tab

September 8, 2022

The Instagram Shop tab will soon disappear from the app, according to an internal memo released earlier this week.

The Information reports that Instagram will be scaling back its shopping features as the platform refocuses on generating ad revenue.

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Instagram

Instagram tests Topic tags for Reels

September 6, 2022

Instagram is testing a new way to categorize Reels, according to social media consultant Matt Navarra.

The new option allows users to add “Topic” tags to their Reels when uploading. The topic tag should help users “reach people who share your interests.”

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TikTok

TikTok to promote local content with a new “Nearby” feed

August 26, 2022

TikTok has confirmed that they’re testing a new “Nearby” feed. Users who are part of the test will see the feed appear next to their “Following” and “For You” tabs.

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Pinterest

New Shuffles app by Pinterest takes interactivity to the next level

August 24, 2022

Pinterest has launched Shuffles, a tool for creating interactive collages and moodboards on iOS. Is this new, invite-only (for now) app the next great social media platform, or just a tool for brands and Pinterest creators?

Pinterest snuck Shuffles onto the App Store in early August 2022. Despite the lack of fanfare, the “new app designed for collective collaging” is already gaining popularity and has a long waitlist of eager users.

Shuffles is fully integrated with Pinterest and has everything expected from a social media platform, including a content feed, likes, hashtags, and a search bar. What makes Shuffles different is its interactive collage-making functionality.

Promotional pictures of Shuffles by Pinterest Promotional pictures of Shuffles by Pinterest

Image source: https://apps.apple.com/us/app/shuffles-by-pinterest/

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