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TikTok

TikTok’s got a secret “go viral” button

January 23, 2023

TikTok virality can be a mystery, but apparently, it’s not all up to chance: A Forbes investigation has revealed that staff at TikTok and ByteDance can select individual videos for broader distribution in a practice known as “heating.”

According to an internal document, “The heating feature refers to boosting videos into the For You feed through operation intervention to achieve a certain number of video views. The total video views of heated videos accounts for a large portion of the daily total video views, around 1-2%, which can have a significant impact on overall core metrics.”

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Instagram

Instagram’s navigation bar is changing (again)

January 9, 2023

Big news for Instagram fans: the app is making a major change to its navigation bar in February. Starting next month, the Create shortcut is moving from the top navigation to the center of the bottom bar, a spot currently occupied by the Reels button. The Reels shortcut will shift to the right, replacing the Shop button.

“But wait,” you’re thinking, “What does that mean for the Instagram Shop tab?” Don’t worry — Instagram shopping isn’t going away entirely.

Users will still be able to access all their favorite shops through Discover or other channels on Instagram (like ads, in-feed posts, Reels, and Stories). This means shoppable content will likely be spread throughout all aspects of the Instagram experience instead of in its own tab.

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TikTok

TikTok (finally) begins TikTok Shop rollout in the United States

November 15, 2022

TikTok is rolling out the TikTok Shop feature in the United States. So far, only a limited number of merchants have been invited to test the social commerce solution.

TikTok Shop is already available in the UK and a handful of Asian countries, including Singapore, Thailand, Vietnam, Malaysia, and the Phillippines.

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Instagram

Instagram launches music in feed

November 10, 2022

Big news: Instagram now allows users to add up to 90 seconds of music to their in-feed photo posts.

Instagram announced the update on their @creators Instagram feed, saying, “Music is a huge part of expression on Instagram, and we’re excited to provide the ability to add music to Feed photo posts like you can with Reels and Stories.”

 

View this post on Instagram

 

A post shared by Instagram’s @Creators (@creators)

(In a somewhat ironic twist, the announcement post doesn’t include music. Unlike TikTok’s photo mode, it looks like Instagram carousel posts don’t support music yet.)

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Twitter

Elon Musk dismisses Twitter’s entire Board of Directors

October 31, 2022

A securities filing made public on October 31st, 2022 confirmed that Elon Musk had dissolved Twitter’s entire board of directors as part of his takeover of the short-form social media platform.

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Twitter

Account Verification to be locked behind Twitter Blue paywall

October 31, 2022

Twitter Blue will now be required to have Verified Account status as the price of the optional monthly subscription service quadruples to $20 USD per month.

A major overhaul of Twitter Blue is one of the first major changes Elon Musk is making after acquiring Twitter on October 28th, 2022.

According to The Verge, Musk wants to increase the price of Twitter Blue to $19.99 USD per month.

Twitter Blue will also be required to have the Verified Account checkmark. These changes will reportedly go into effect on November 7th, 2022.

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Twitter

Elon Musk buys Twitter, executives exit

October 28, 2022

Early on Friday, October 28th, 2022 Elon Musk finalized his deal to buy Twitter according to a filing by the SEC.

Twitter CEO Parag Agrawal, Chief Financial Officer Ned Segal, legal and policy executive Vijaya Gadde, and General Counsel Sean Edgett immediately left the company.

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TikTok

TikTok set to launch a Gaming tab

October 28, 2022

The reigning champ of short-form video is about to diversify: TikTok’s new in-app gaming experience may be officially announced as soon as November.

Games will reportedly be featured as one of the tabs on TikTok’s home screen. As has now become standard with other mobile games, games will be accompanied by ads. Users will also be able to pay for additional content.

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Instagram

Instagram may soon let you schedule posts and Reels

October 26, 2022

Instagram is testing an in-app scheduling feature, according to recent reports.

While users have long been able to schedule Instagram posts using Creator Studio, this test marks the first time they’ve offered scheduling within the Instagram app.

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Facebook

New Facebook Group features for boosting engagement revealed

October 21, 2022

Facebook unveiled a slew of new upcoming features at the Facebook Communities Summit held on October 20th, 2022. Highlights include Reels for Groups, expanded Group admin features, and additional Instagram integrations.

Engagement continues to be the theme of Facebook’s feature updates, with the spotlight shining on Groups in particular.

Below is an overview of what was announced at the 6th annual Facebook Communities Summit.

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YouTube

YouTube rolls out new user handles for all channels

October 20, 2022

Youtube is rolling out a new user handles feature for all channels. Handles provide new personalized URLs and will make it easier for users to find and connect with creators.

Handles will be visible on channel homepages, search results, YouTube Shorts, and on comments. They will provide all channels with a new custom URL and double as a YouTube verification badge for smaller channels.

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TikTok

TikTok finally launches TikTok Pulse, ad revenue-sharing for top creators

October 20, 2022

After announcing its creation back in May, it looks like TikTok has finally launched its Pulse program to share ad revenue with top creators.

The program’s rollout hasn’t been officially announced, but reports are now circulating on Twitter that select creators are receiving eligibility notices.

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