Instagram comments have remained largely unchanged for years, but a fun new piece of engagement bait is on the way. Instagram’s poll feature, already popular in Stories and DMs, is coming to the comment sections of both Reels and feed posts.
Meta CEO Mark Zuckerberg and Instagram head Adam Mosseri announced the new feature in updates posted to their respective broadcast channels.
After months of testing, TikTok is betting big on ecommerce. The platform launched its Shop feature in the United States this week.
TikTok announced the update with a post on their blog, saying, “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country – and give brands, merchants, and creators the tools to sell directly through shoppable content on the TikTok app.”
TikTok shopping has already been available (and extremely popular) in the UK and a handful of Asian countries before this week. They first began testing their e-commerce product in the US back in November 2022.
In their blog post announcing the new feature, TikTok says, “With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine.”
After first teasing its text-based app back in March, it looks like Instagram is finally set to release its Twitter competitor on July 6th.
Instagram describes Threads as a “text-based conversation app,” calling it a place for “communities [to] come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”
Social media sleuths first spotted the Threads app in Apple’s App Store, but Instagram has also hidden other clues around the app.