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Social Media Updates

Stay up to date with all things social media

TikTok

TikTok wants creators to care about search

March 22, 2024

TikTok just introduced a new monetization program for creators, and some of the criteria for rewards look mighty interesting to those of us curious about the future of social SEO.

Source: TikTok

First, the basics. To be eligible for the new Creator Rewards Program, creators must be at least 18 years old, have at least 10K followers with a minimum of 100K views in the last 30 days, and have a personal account in good standing. These eligibility requirements are just like the ones from the now-defunct Creator Fund.

But here’s the interesting part. According to TikTok, the Creator Rewards Program will favor “high-quality, original content that is over a minute long, using an optimized rewards formula focused on four core metrics: originality, play duration, search value and audience engagement.”

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TikTok

Universal Music Group has pulled its artists from TikTok

February 7, 2024

As of February 1st, Universal Music Group has begun removing its tracks from TikTok after negotiations for a new rights agreement failed, ending their current deal.

That means music from artists like Taylor Swift, Billie Eilish and Bad Bunny will no longer be available for TikTok’s users. This change marks a huge blow for a platform whose trends often revolve around popular music.

@suzieszv

follow my inst: @suzieszv, I will post more dance videos there

♬ Cooking Time – Lux-Inspira

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Instagram

Instagram is testing polls in the comments

October 20, 2023

Instagram comments have remained largely unchanged for years, but a fun new piece of engagement bait is on the way. Instagram’s poll feature, already popular in Stories and DMs, is coming to the comment sections of both Reels and feed posts.

Meta CEO Mark Zuckerberg and Instagram head Adam Mosseri announced the new feature in updates posted to their respective broadcast channels.

a screenshot from Instagram head Adam Mosseri's broadcast channel reads: "New test alert. Have a question for your followers? We're starting a small test to add a poll or vote on one in the comments of a feed post or reel. We're always looking for new ways to interact with friends and creators. If you see this test, let us know what you think." The message is followed by an image of a sample poll as it would appear in Instagram comments

Image via Adam Mosseri’s broadcast channel

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TikTok

TikTok Shop just launched in the US

September 15, 2023

After months of testing, TikTok is betting big on ecommerce. The platform launched its Shop feature in the United States this week.

TikTok announced the update with a post on their blog, saying, “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country – and give brands, merchants, and creators the tools to sell directly through shoppable content on the TikTok app.”

Image via TikTok

TikTok shopping has already been available (and extremely popular) in the UK and a handful of Asian countries before this week. They first began testing their e-commerce product in the US back in November 2022.

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Instagram

Instagram is testing Reels up to 10 minutes long

September 7, 2023

According to new reports, Instagram is testing the option to create Reels up to 10 minutes long.

The test, first spotted by app researcher Alessandro Paluzzi, allows users to create longer Reels using Instagram’s in-app camera.

(These tests are still internal, so don’t be surprised if you can’t find the 10-minute option in your Instagram app.)

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Facebook

Threads expands features in web app

August 24, 2023

Meta is expanding the web version of its popular new Threads app, the company announced earlier this week.

 

Post by @zuck
View on Threads

 

Previously, Threads on the web was really more of a Threads-lite experience — you could view a user’s profile, but that was about it.

After the update, you can view your feed, engage with posts, and even post threads yourself from a desktop browser.

Image via Meta

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Twitter

Goodbye Twitter, hello X

August 1, 2023

The original text-based social network has a brand-new name. On July 22nd, Twitter officially rebranded as X.

The change, first announced by owner Elon Musk in a series of posts, has been long in the making.

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Instagram

Threads adds new features, including a “Following” tab

August 1, 2023

Instagram’s Threads app has been out for just under a month, and the platform is already releasing new features in response to user feedback.

Just last week, Instagram head Adam Mosseri announced several new updates, including a much-requested Following tab, which allows you to limit your feed to chronological posts from people you follow.

Image via @mosseri on Threads

This new feature will be available on iOS and Android but hasn’t yet been rolled out to all users.

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TikTok

TikTok introduces text posts

August 1, 2023

Forget about short-form video — is text-based social media the next big thing?

Seemingly in response to the release of Instagram’s Threads and buzz about X (formerly known as Twitter), TikTok has just introduced text posts.

In their blog post announcing the new feature, TikTok says, “With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine.”

Image via TikTok

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Twitter

Twitter limits the number of tweets you can read per day

July 4, 2023

Twitter owner Elon Musk has announced new limits to how much content users can view per day.

According to Musk, the changes are an attempt to address “extreme levels of data scraping & system manipulation.”

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Instagram

Instagram to launch text-based Threads app

July 4, 2023

After first teasing its text-based app back in March, it looks like Instagram is finally set to release its Twitter competitor on July 6th.

Instagram describes Threads as a “text-based conversation app,” calling it a place for “communities [to] come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”

Social media sleuths first spotted the Threads app in Apple’s App Store, but Instagram has also hidden other clues around the app.

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