#HootTip: Geo-Located Search

The HootSuite dashboard is packed with features and tools designed to simplify your social media management. To help you get acquainted with the functionality (or just give you a refresher), here’s a #HootTip highlighting a handy way to use the dashboard.Screen Shot 2013-11-01 at 10.02.32 AM

Geo-Locate Your Searches

For many businesses, connecting with a local audience is key to creating awareness and expanding their customer base. But as millions of social messages are sent daily, how do businesses find the messages near them? With geo-located searches, that’s how.

HootSuite feature geo-located searches allows businesses to filter searches according to distance to view only the social messages sent from potential customers close by. Refine your search to industry related terms or brand mentions based on your location.

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Here’s How it Works:

Social media is a great place to start looking for new customers or begin spreading local awareness for your business’ services. Here’s how it works:

  1. In your dashboard, locate the search icon (magnifying glass) in the upper righthand corner.

  2. Enter your search term in the Twitter search field. For example, someone looking for more dental patients could type “#dentist.”

  3. Click the crosshairs icon on the right side of the search field to find local search results.

  4. The Twitter search stream will automatically refresh showing local search results within a 25 km radius from your current dashboard location.

  5. To continue monitoring this search stream, click save as stream.

Try it out and see just how many people are talking about your business or industry. Tap into the conversation to start getting your brand noticed and build trust with potential customers. By filtering your results you’ll save time and get the most from your outreach efforts.

Keep an eye out for a new #HootTip each week – they’re short and sweet so that you, your friends and your followers, will be HootSuite experts in no time.

Author: Sam Milbrath

Sam Milbrath has written 195 posts for the HootSource blog..

Sam is a HootSuite Copywriter that specializes in Customer Programs Content. From inspirational customer success stories to powerful case studies, Sam knows our customers like no other.

25 comments
jobsje
jobsje

Try using Hootsuite in Jersey - the original island not New Jersey, America. It's useless for me. Twitter can easily search my location so please support it too.

JezTaylorUK
JezTaylorUK

This is something Hootsuite really needs to improve on. The current system is pretty poor. I'm in the UK and for one account I want to find tweets from people in the US or Canada. What would be wrong with "country:US OR Canada" rather than messing around with geo codes and distances??

OldhamCoSchools
OldhamCoSchools

I seem to lose the geo-location once I save the search as a stream. I see only local results in the search box, but once saved I get all the non-local results as well.

Greenmaid
Greenmaid

Is there a way of generating search results that only refer to tweets sent from a specific country (e.g. sent from Switzerland)? The geo-located search is too detailed for me, since I'm looking for nation-wide tweets, not just those sent from 25km away...

Andy Speditionen
Andy Speditionen

I would prefer a German version for Hootsuite / Hootwatch for easier use.

Amanda
Amanda

Is there a way to expand the target area, or target other cities?

Rick Noel
Rick Noel

Nice post Ashley. For local service providers using Internet marketing to reach local markets, geo-located search is a really powerful capability. Used in conjunction with inbound marketing to generate and nurture local leads, users can get a strong boost to their local demand generation efforts. Though based on the thread here, it sounds like there are issues being addressed. It's definitely worth the effort to get geo-location searches to work. Thanks for sharing.

Heritage PHC
Heritage PHC

The geolocation feature is great, but I seem to be having an issue. While our coordinates are correct (I double checked on google maps) we seem to be getting a large amount of UK results. We're located near Manchester, NH, so I'm curious if we are somehow getting linked to Manchester, UK?

Dave Olson
Dave Olson

HootSuite Enterprise plan includes geo-targeting for Facebook posts.

chris
chris

Is the geolocate feature available for Facebook?

Mark McLaughlin
Mark McLaughlin

I'm also not getting response when clicking the GeoSearch gadget. So its intermitent?

Anita
Anita

This would be great if it actually worked consistently. I tried it several times during a Hootsuite workshop this morning and it didn't work for me at all (I was the instructor, no less) and only one of the students was able to actually get a local search out of it. Very frustrating that we can't depend on it to work. And the Hootsuite Twitter accounts have been NO HELP.

Petra Hochzeit
Petra Hochzeit

I use Hootsuite / Hootwatch in English, but i also would prefer a German translation.

Trey
Trey

Is there a way to expand the search radius?

Chris Wood
Chris Wood

I really like the Geolocation search feature, but I can only seem to get it to work in Firefox, doesn't seem to work in Internet Explorer. Is there a setting within IE that needs ticking for this to work?

Adam L Simmons
Adam L Simmons

Is there a way you can change your geo location? For instance I am in Smallville, but I want to find customers is Metropolis (more then 25km away). . .

diala
diala

Geo located search is a great idea. If you are a local business you can target users in your area/town/city. This is also useful if you have for example a shopping website and you are selling products that may be used in an certain area.

Pit Transport
Pit Transport

I would very happy for a german translation, HootSuite have a great Germany community.

Andy Au
Andy Au

Hi Mark,

Hmm, that doesn't seem right. Fill out a Request Ticket with detailed information. Our support owls will be able to help you from there.

Andy Au
Andy Au

Hi Anita,

That's not right. Fill out a Request Ticket detailing your process. Our support team will be able to help you out from there.

Andy Au
Andy Au

Hi Trey,

There is a way. It's a little geeky but definitely possible. Fill out a request ticket at our Help Desk. One of our support owls will be able to help you out there.

Mike Abasov
Mike Abasov

Hey Chris,

What version of IE are you using? Only IE 9+ supports geolocation.