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Looking For Great Content to Share? New Hootsuite Feature (BETA) Can Find It For You

By Hootsuite | 5 months ago | News | No Comments

Sharing high quality content with followers is absolutely key to social success. It not only increases your reach by providing value to your fans, followers, and friends, but also encourages engagement with customers by acting as a catalyst for discussion and the building of relationships. If your business really wants to connect with customers on social media, your content is the means to get there. Unfortunately, finding good content is often a time-consuming and difficult task.

With so many businesses facing this challenge, the newly launched Hootsuite Labs has created a powerful new feature to help you save time on content discovery and social media publishing. This new content suggestion feature analyzes your posting history on Twitter and recommends articles that are relevant and interesting to you, your followers and friends. It then places them into the prime spots within your content calendar for easy editing and publishing.

“The speed is amazing. It takes only a few seconds to serve up content that would have taken me an hour or more to source.”

Susan Wright-Boucher, Social Media Consultant

Hootsuite’s newest feature, Suggested Content, is being released into BETA today. Hootsuite Pro and Enterprise customers will gain access to this new feature in a phased rollout beginning immediately. Sign up for a free trial of HootSuite Pro today!

Here’s How it Works:

suggested-content-first_run
A look at the suggested content feature during its first run within your dashboard.

1) In the Hootsuite Publisher tab, click on “Suggested Content.”

2) Hootsuite will scan your previous Tweets and Twitter profile, and suggest three content categories based on what it finds, which you can approve or change.

3) Once you’ve determined your categories, Hootsuite will analyze your topics and posting history. When it finds relevant content, it will then create a scheduled list of social messages pointing to it. These messages will appear in optimal time slots within your content calendar.

4) Review the Tweets. Look at article previews to make sure the content is up to par, and then edit any of the messages to meet your desired tone of voice and structure. As you tweak, edit and refine your content, Hootsuite learns what you like and provides even more precise content for you. Articles can also be replaced with a different post by clicking the “replace” button at the top of the screen.

5) Then—one-by-one or in bulk—delete or schedule the messages of your choice.

Edit, tweak or otherwise change any messaging suggested by this new feature
Edit, tweak or otherwise change any messaging suggested by this new feature

How It Saves You Time

Imagine a small sports equipment store with only one location. They don’t have the resources to assign anyone to manage social media full time, let alone find relevant content for Facebook, Twitter, Google+, LinkedIn and other networks. This store owner can now sign into Hootsuite whenever they have time, get suggested content about professional sports, local teams and new equipment, and schedule posts for the entire week. Then, they can dedicate their free time to engaging prospects and clients that they’ve earned by sharing relevant content.

This new feature is also smart—the more you use it, the more it learns about what content you like to share. Plus, it optimizes your scheduling, so you can maximize engagement with your followers.

A full list of suggested content ready to be published
A full list of suggested content ready to be published

This new time-saving tool isn’t a replacement for engagement; businesses that have the resources can easily find and share great content from wherever they are on the web with a tool like the Hootlet. This feature is simply a way to speed up one of the most time-consuming parts of your social media strategy when you need to. Now you can spend more time replying to followers and attracting new ones rather than surfing the web looking for the next article to share.

Login to your Pro or Enterprise account over the next week to try out the free BETA! If you don’t have an account, then sign up for a 30-day trial of Hootsuite Pro.

Sign Up Now

21 comments
EddyCitrus
EddyCitrus

Great feature. Do you plan to making possible to choose the language of the suggested contents ? Because my audience is mainly french speaking.

Mary
Mary

If I sign up for Pro now will I have access to this feature? 

PatriciaNixon
PatriciaNixon

I really WANT to like the feature but I can't yet. It doesn't recognize, for instance a phrase like "virtual assistant" and only refers to Siri and BlackBerry's upcoming attempt. Additionally, it seems to only search Twitter? Because in the first field for Suggested Topics, when I click REFRESH it only has my Twitter account in that window and nothing else can be selected. So it seems that's where it's searching? I'm NOT talking about the 3rd field for the networks it will post to. I can't put anything else in that first field at all.


I would like to use it, but can't. But I understand that's what beta means...it's an attempt. 

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

Hi there,


Amy here from the help team, thanks for reaching out to us!


I am sorry to hear that your Facebook messages are not posting with the images associated with the link. 


We would like to investigate this further with you. Please contact us on Twitter at @hootsuite_help and we can create a help ticket and reply via email.


Thank you and we look forward to hearing from you!


Kind Regards,

Amy | Customer Advocate | @Hootsuite_Help


sparklyscotty
sparklyscotty

Where is the suggested content found? An internet search? Links posted on Hootsuite? Curious if a follow up feature to monetize this will include promoted content from other Hootsuite users.

OccasioGee
OccasioGee

I am a huge fan of this feature however my Facebook posts are not showing images associated with the link.  

jenhames
jenhames

I'm loving the new feature. Wish it applied to LinkedIn as well.

focuspulling
focuspulling

Will someone please finally explain what the "Replace" button actually does?

focuspulling
focuspulling

The "Replace" button and what it does is very unclear.  Hoping that HootSuite will explain more fully, as the one sentence in this blog post is insufficient and I can't see guidance anywhere else.

kylemzeller
kylemzeller

This is a great idea!   I'm excited to get access so I can try it out. 

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@EddyCitrus Hi there!


Thanks for reaching out to Hootsuite through our blog.


As Suggested Content is still in Beta, we are currently only offering it in English. That said, as we work toward expanding its scope, we are definitely looking at expanding language support as well.


Please feel free to add this suggestion to our Feedback Forum as our Dev Team regularly reviews it for possible feature additions in the future:

https://feedback.hootsuite.com/forums/256040-hootsuite-suggested-content-bet


I hope this helps, Eddy. Please feel free to reach out to us over Twitter if you have any further questions.


Best regards,

Christian | @Hootsuite_Help | http://hootsuite.com/help

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@PatriciaNixon Great question Patricia! As of right now, the articles and content are sourced via Twitter. As such, this is the only Social Network available in the first field. We do appreciate the feedback and hope that you can take some time to submit this feature request on our Feedback Forum here: http://feedback.hootsuite.com/forums/40182-hootsuite-com-web-dashboard


Perhaps we can expand this in the future!

Best regards,

Paige @Hootsuite_Help - http://hootsuite.com/help

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@sparklyscotty


Hi there,


Thanks for contacting us, we're happy to help!


The Suggested Content tool analyzes popular, high-traffic topics and then it gathers content data, including headlines, summaries and links.


Please see here for more information:

https://hootsuite.zendesk.com/entries/42175694-Manage-Suggested-Content


If you have any further questions, please reach out to us on Twitter at @hootsuite_help and we'll be glad to further assist!


Kind Regards,

Amy | Customer Advocate | @Hootsuite_Help

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@OccasioGee

Hi there,


Amy here from the help team, thanks for reaching out to us!


I am sorry to hear that your Facebook messages are not posting with the images associated with the link. 


We would like to investigate this further with you. Please contact us on Twitter at @hootsuite_help and we can create a help ticket and reply via email.


Thank you and we look forward to hearing from you!


Kind Regards,

Amy | Customer Advocate | @Hootsuite_Help


focuspulling
focuspulling

@jenhames Sort of makes no sense.  It "applies to" LinkedIn in the sense that you can use the new feature to post to LinkedIn.  What else?

Hootsuite_Help_Desk
Hootsuite_Help_Desk moderator

@focuspulling

Hi there,


Great question! The Replace function allows you to select which individual suggested messages you would like to replace, rather than replacing all of the suggestions. 


You can click the check boxes next to the messages you would like to replace and continue to click Replace until you find a suitable message. 


Please see this Help Desk article for further instructions on how to manage Suggested Content:

https://help.hootsuite.com/entries/42175694-Manage-Suggested-Content


I hope this helps! If you have any further questions, please feel free to reach out to us on Twitter at @hootsuite_help.


Kind Regards,

Amy | Customer Advocate | @Hootsuite_Help