How to Bulk Schedule Social Media Posts and Save Time
A good bulk scheduling tool makes daily posting more efficient and takes the worry out of keeping up with your content calendar.
A good bulk scheduling tool makes daily posting more efficient and takes the worry out of keeping up with your content calendar.
As a busy social media manager, you can’t spend all your time posting updates on the fly. With engagement rates to measure, a social strategy to craft, and your content calendar to maintain, it makes perfect sense to invest in bulk scheduling for social media—and save your time for other responsibilities.
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
Social media bulk scheduling is the practice of organizing and scheduling many posts ahead of time. (With Hootsuite, you can bulk schedule up to 350 posts at once!)
With bulk scheduling, you can:
Bulk scheduling makes daily posting effortless and takes the worry out of keeping up with your social media calendar. On any given day, you’ll know exactly how many posts will go out and when.
Let’s dive in and explore exactly how to bulk schedule social media posts with Hootsuite.
Firstly, you’ll need to sign up for a Hootsuite account or log in if you’re already using the platform.
Visual learners, watch the video below learn how to bulk schedule social media posts with Hootsuite. Everyone else — keep reading.
To bulk compose and schedule social media posts in Hootsuite, you’ll need to follow a few simple steps in preparation, starting with preparing a bulk post CSV file to upload into Hootsuite:
Pro tip: We recommend importing the CSV file into Google Sheets. Other software might mess up the date and time format required to correctly upload a bulk post.
We get it; opening a new CSV file seems daunting. But, by following these step-by-step instructions, you’ll be bulk scheduling your social posts in no time.
Reminder: Hootsuite’s bulk composer tool lets you schedule 350 posts at a time. You can post all 350 on one social media platform, or even have 50 posts across seven different platforms!
You’re ready to upload your CSV file containing all the posts you want to bulk schedule into Hootsuite.
Hurray! Now you’re ready to review your bulk scheduled posts and visualize how they’ll present to your audience.
Worried that you might have made a scheduling mistake? The Hootsuite bulk scheduling tool will automatically flag errors and allow you to fix the issues. However, remember that you won’t be able to schedule the collection of posts until you fix them.
And that’s it! You’ve quickly and easily bulk scheduled posts for Facebook, Instagram, Twitter, and other social media platforms in a heartbeat.
Word count differs on each social platform, so ensure that your bulk scheduled posts contain the correct number of characters. As of 2021, Twitter has a 280 character limit, Instagram has 2,200, and Facebook has a massive 63,206 character limit.
Keep your social media copy unique for each post, even if you’re sharing the same link. Repeatedly sharing the same post with the same message could flag your account as spam and hinder your chances of social media success.
Scheduling shouldn’t be your entire social strategy. Save room on your feed for real-time updates and responses, too. Ideally, your social media feed should adhere to the rule of thirds:
There’s a million new things you could be doing on social—customer care is red-hot, social commerce is booming, and TikTok can’t be ignored. Getting lost is easy.👀
Read our #SocialTrends2022 report and join us on the cutting edge: https://t.co/G5SwOdw5Gz pic.twitter.com/VtVunHiKbG
— Hootsuite 🦉 (@hootsuite) November 12, 2021
Bulk scheduling is excellent for continually broadcasting to your audience, but it’s also important to take the time to listen. You need to give and receive, so engage with your followers, reply to comments, respond to direct messages, and build relationships.
Want to take social listening one step further? Hootsuite Insights helps you analyze millions of audience conversations, so your finger is always on the pulse.
Posting consistently on social media is a key component of a successful social strategy— the Facebook and Instagram best practice guide even says so.
Creating and sticking to a consistent posting schedule will allow your followers to know when your content is arriving on their feeds and help build engagement. Bulk scheduling social posts enables you to stick to a regular schedule and ensures that you always have content going out on your feed when your audience expects it.
Save time managing your social presence and use Hootsuite to create, schedule, and post content in bulk. Try it for free today.
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