Hootsuite Tip: Search by Keyword and Klout

By Sam Milbrath

Hootsuite Life

Hoot Tip of the Day

The dashboard is chock full of features and tools to help you make the most of your social media management. To help get you acquainted with the various functionalities, or just give you a refresher, we have a new #Hoottip all about a handy Hootsuite feature.

Drill Down With Klout and Keyword Searches

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Millions of updates are posted to social networks every day. How can you filter through the conversations to find influencers and the tweets that are relevant to you, your business and your social campaigns?

Hootsuite has you covered; track relevant topics and focus on profiles of interest with the ‘Search by Keyword’ and ‘Search by Klout’ dashboard features.

1. Search by Keyword

Search by keyword to conveniently cut through unrelated search results and focus on a particular user or topic. This is ideal when monitoring specific subjects and even prospecting for new customers.

For example: If you are working for the Vancouver Tourism Board, you will likely set up a search stream monitoring for mentions of “Vancouver.” Focus the by keyword. This is an effective way to drill down into the pre-existing search stream for a specific term.

How to Search by Keyword:

  1. In your dashboard, select the stream you wish to magnify. Once there, click the magnifying glass icon.

  2. A yellow bar will appear at the top of the column. Select “Search” and enter your keyword. The search stream will automatically refresh with your new filter.                                                                                  Screen Shot 2015-05-21 at 3.03.50 PM
  3. To remove the filter, click the x button to the right of the yellow bar.

2. Search by Klout (Pro & Enterprise Feature)

Klout scores are an influence metric that provide a measurement of a user’s social reach. Searching within your home feed or search column with Klout is a quick trick for prioritizing which followers to engage with during busy campaigns.

How to Search by Klout:

  1. In your dashboard, select the stream you wish to magnify. Once there, click the magnifying glass icon.

  2. A yellow bar will appear at the top of the column. Select “Klout Score” from the drop down menu and slide the toggle bar to filter tweets based on a specific score. The stream will automatically refresh with influencers of your chosen Klout score and higher.                                                                            Screen Shot 2015-05-21 at 3.11.03 PM

  3. To remove the filter, click the x button to the right of the yellow bar.

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