86% of insurance companies currently using social media are planning to increase social engagement in the next year.
Whether you’re planning on doing the same or whether you haven’t yet transitioned to a social business, find out how to capitalize on social media in the insurance industry by registering for the upcoming webinar:
Insurance in the Social Era: How companies are achieving success
DATE: September 24th, 2014
TIME: 8AM PT / 11AM ET / 4PM BST
Social media management in the insurance industry
This webinar will demonstrate the long-term value of social media for the insurance industry, and provide you with case studies and examples of how insurance companies use social to nurture relationships and enhance their brand.
Register now to gain the tools and knowledge you need to sell social media to your stakeholders—and much more, including:
- How to identify brand-building opportunities—and the best ways to action them
- How to use social listening to generate new leads and prospects
- How to engage on social—and remain compliant with industry regulations
About the Speakers
Sharon is Florida Blue Health Insurance’s Senior Manager of Social Media, responsible for developing, managing and implementing digital strategies that support marketing priorities including brand voice, creating awareness and generating growth on social. She has held many leadership positions with State Farm Insurance, H&R Block, Florida Hospital and the City of Jacksonville.
Ben Cathers is the Financial Services Lead Solutions Consultant at Hootsuite. He sells, pitches and manages the initial rollout phase in some of Hootsuite’s largest rollouts, including compliance rollouts for top-tier insurance companies. Ben is a frequent speaker on social media and financial services, having presented at multiple BDI Events, Meetups and at the International Trader’s Expo.