3 Tips On How To Find The Best Times To Tweet

Image by Torrado Online via Flickr


By Kristina Cisnero | 9 months ago | No Comments

If you are trying to grow your presence on Twitter, you’re probably wondering when is the best time to tweet, so you can get the most value out of this social network.

There is a myriad of blogs and infographics dedicated to the subject. Many of them mark 9am, 12pm, and 3pm as the best time to tweet. But before using those times for your company’s Twitter handle, your brand must consider some important factors: where in the world are you located? What kind of tools are you using to find the best times to tweet? Are you engaging enough on social media to test which times work best?

So we decided to go a different route, and help you find the optimal time to tweet tailored for your company. The following information isn’t going to tell you when the best time to tweet is; instead, it will equip you with the right tools to figure out the best time to tweet for your business’ Twitter accounts.

Here are 3 tips to find out the best times to tweet for your business

Tip #1: Your geographic location matters

The best time to tweet in Vancouver, Canada is not going to be the same as London, England. So when discovering the best time to tweet, it is important to factor in your geographic location. This is extremely important if your business goal for this year (or next) is to expand into a different region. One useful strategy is to create a Twitter handle per region, use a social media management tool to manage and monitor all of them in one place, and then create social media reports to track when you get the most engagement per Twitter handle. These reports will allow you to estimate when your Twitter followers are online and engaging with your Tweets.

Tip #2: Use the right tool

There are many available statistics that describe the best times to tweet. Those are great, but they may not work for everyone, especially for people just starting out their company’s Twitter account. For small businesses, the best times to tweet can be found using various tools; here are three to get you started in discovering the best time to tweet for your business.

1. SocialBro

One of the most useful features in SocialBro is their ‘Best Time to Tweet’ report. Their free version, which is good for beginners on Twitter, analyzes the timelines of your top 100 followers. They then generate a report that shows when you should be tweeting to reach the maximum amount of followers, in order to gain retweets and replies.

With SocialBro’s integration in Hootsuite, you can find your best time to tweet directly in the Hootsuite dashboard via the SocialBro App. You can then schedule your Tweets accordingly, to expand your reach by posting during the times when your followers are online.

How to find the best time to tweet with SocialBro

2. Hootsuite Autoschedule

The Hootsuite Autoschedule does the work for you when it comes to choosing the best time to tweet. The Autoschedule tool chooses a time based on when your Tweets have performed the best. You can Autoschedule from both the dashboard and the Hootlet extension.

Once you use the Autoschedule for one week, review your scheduled messages and take note of the times the Autoschedule used. This information will allow you to plan out when to schedule your messages in the future. To demonstrate this, the image below highlights that times that my messages were Autoscheduled. I can now note that the optimal times for my Twitter handle is around noon and at 3pm.

How to find best time to tweet with AutoSchedule

3. Hootsuite Analytic Reports

This Hootsuite feature that can also help you find the best time to tweet. These social media reports will help small businesses find when they are getting the most retweets or mentions. You’ll also be able to discover where the majority of your audience is located, so you can adjust your strategy for tweeting at the best time to reach them. By using this data, you’ll be able to gauge when the best time to tweet is for your company’s Twitter handle.

For example, the image below highlights when one Twitter handle is receiving the most retweets, with its corresponding ‘Clicks by region’ module. The left module shows when I’m getting the most retweets and the right module shows me where I’m getting the most clicks. These two modules together now allow me to answer the question, “Why am I getting lots of retweets later in the afternoon and late at night my time?”

How to find the best times to tweet with Hootsuite Analytic Reports

Tip #3: Make sure you engage on social media

Knowing when the best time to tweet for your company’s Twitter handle starts with social media engagement. This is a core part of any social media strategy, and shouldn’t be a passive experience. If you’re just publishing content and not engaging, your followers will also not take the action to engage with your tweets. Therefore, you won’t be able to accurately take note of the best time to tweet, and the tips above will be useless to you. Rather than waiting for people to engage with you, initiate the conversation, so you can turn your followers into brand advocates, and garner more retweets and mentions.

Find out the best time to tweet for your business with Hootsuite.

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12 comments
dkettle
dkettle

I would want to be sure that these analysis tools are taking into account the platform used by each follower to send the tweets. For example: tweets sent via Hootsuite or Tweetdeck (or any other platform capable of scheduled tweeting) should not be included in the metrics. Scheduled tweets will not reflect user activity time at all and would greatly skew the results, and render this post absolutely useless. 

SunnyZwingelberg
SunnyZwingelberg

I am like so disappointed twitter still does not include this absolutely essential feature to their analytics...

However whom am I kidding. Organic reach is declining anyway and social platforms filling their pockets with cash.

KayChatz
KayChatz

Thank you for this post! I think it's the golden rule to incorporate engagement into a social media strategy. You or your brand will not get far on social if you're not connecting and building relationships. That's the whole point of social!

ChrisCrawford
ChrisCrawford

I haven't had much luck with the auto schedule. I have found common sense works better. 

SparksinTexas
SparksinTexas

Not finding this feature.  Think you have to pay an additional monthly fee for this service.


"One of the most useful features in SocialBro is their ‘Best Time to Tweet’ report. Their free version, which is good for beginners on Twitter, analyzes the timelines of your top 100 followers. They then generate a report that shows when you should be tweeting to reach the maximum amount of followers, in order to gain retweets and replies."

Joe Escobedo
Joe Escobedo

Thanks, Kristina. I'm going to try using the Autoschedule because of your article. 


jpcornelissen
jpcornelissen

Nice to read, but I don't real get it how 'Hootsuite Autoschedule' finds the best time to tweet to find out when a tweet performs best. I use autoschedule already for months and it has never ever randomized the tweet time over different times and days of week to find out when it performs best. So unless it looks beyond that and also includes the date/times my followers are tweeting. The times it picks are also different from the SocialBro analysis.

Beth
Beth

Great article which stresses the importance of timing when it comes to social media. It is also definitely worth turning to a social media management consultancy if you require advice on how best to boost your social media presence. This is a great way to free up your schedule and ensure that a company with the relevant knowledge and experience can keep on top of your social media updates.

AyleenCrotty
AyleenCrotty

Tip #1: Your TARGET geographic location matters - it's all about where are the people you're trying to reach, it really doesn't matter if you're in Siberia if your targets are in Australia.

Joy Gill
Joy Gill

Thank you so much. Listened to Dan speak last week, and I am so grateful, as a small business to be able to access info like this. Brill