“Our business is about technology, yes. But it’s also about customer relationships,” says Michael Dell. The same is true with Twitter. Twitter is a technological breakthrough which hinges upon the creation of relationships. It works for Dell: they made $2 million off sales from Twitter. So how does a brand on Twitter establish relationships? One answer: sig your tweets.
“Sig” is a term borrowed from email culture, which is short for “signature.” Just as in email, sigs identify the human at the end of a message. A sig takes only three of a tweet’s 140 characters. Here’s an example:
Sigs are especially useful if multiple people tweet for a particular brand profile. They create organizational accountability and help manage workflow. A sig allows one to know who sent a tweet and when it was sent. Inclusion of sigs also values transparency, a high-value attribute on the Internet. Conversation becomes more natural when customers know who they’re talking to.
Sigs are simple to add on your own. For those who tweet often on multiple-editor profiles, HootSuite has made it even easier. One of our long-running features is autosigging, where sigs are automatically inserted into tweets. If you autosig, there’s no need to manually type it in every tweet. Most importantly, nobody in an organization will forget to add their sig — since it’s already there!
Update: A few people have asked when we implemented this feature. HootSuite has featured autosigging since December, 2008. It was part of our first version. We hope you continue to enjoy this feature!