Measure Your Engagement ~ How to Use Hootsuite’s New Twitter Analytics Modules

By Donné Torr | 3 years ago | 3 Comments

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HootSuite adds a new analytics module to the expanding suite of measurement tools, designed to give you a complete and comprehensive picture of your social media participation and audience engagement.

HootSuite Daily Mentions Module is available immediately for Pro and Enterprise users. Along with the new analytics module we have also updated the Daily Retweets Module, adding Old Style Retweets to the list of retweet details.

Try it today by clicking the green button and following our helpful how-tos below:

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Not a Pro member? Sign up for our free HootSuite Pro Trial, and try these new analytic modules as well as other HootSuite Pro features.

Daily Mentions Module (Pro and Enterprise)

The Daily Mentions module help you gain insight into who is mentioning you in their Twitter activity giving you a clearer picture of your audience. All Pro and Enterprise users will now be able to view a count of mentions per day for their specific Twitter handle.

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With the new Daily Mentions Module for Twitter profiles, you can see…

  • Count of Mentions per Day
  • Mention Date
  • Mentioner Name
  • Mention Text
  • Klout of Mentioner

Daily Retweets Module (Pro and Enterprise)

The Retweet Analytics module will add a dynamic and interactive approach to reporting. All users will now be able to view a daily summary and/or a selected time frame of your retweets for a specified Twitter handle.

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With the updated Daily Retweets Module you can now view Old Style Retweets, in addition to…

  • Count of Retweets per Day
  • Date of Original Tweet
  • Number of Retweets for a particular tweet per time frame
  • Date of Retweet
  • Retweeter Name
  • Retweeted Text
  • Klout of Retweeter

New Analytics How-Tos

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Follow these simple steps to get the most out of HootSuite’s new analytics features:

Step 1: To create a report, click the Analytics button from the sidebar.

Step 2:  From here click Create Report and select the Custom Report Template

Step 3: Once a template is selected, you can add the Daily Mentions Module or the Daily Retweets Module (found under the the Twitter Profile Stats tab) from the left sidebar of the Report Builder

For additional resources about HootSuite Analytics please see this help article. Pro users can create these new reports for 25 points each. Enterprise users have unlimited analytics and reports.

Ever Expanding Analytics

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HootSuite continues to expand our analytics to provide you with a powerful set of measurement tools. As the suite of measurement tools grows, keep in the know by following @HootSuite on Twitter and send us your feedback in our Feedback Forum.

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Written by


Hi, I am not able to create a twitter profile overview report in hootsuite. I am using 9.99 package and till now i was able to generate reports however now it represents just a straight line. please help

Hootsuite_Help_Desk moderator

@Shwetz1307 Hello!

To clarify, is the Follower Growth graph showing a straight line? The data we collect for the Follower Growth module is from a third party company called TwitterCounter. <> has a system in place where they automatically track up to 1 million users (including the top 100k users or so) per day. They take a snapshot of their followers, following and tweet statistics and add it to their historical record. Since they have over 15 million users in our database at this time, it's impossible to update each user each day, but they do have a top 100k user list, which they update daily. So unless you're among the top users, your follower count will be updated very infrequently, as little as once every 2-3 weeks. 

You can, however, visit directly and have them update your follower data more frequently, which will sync over to Hootsuite.

We also have an alternate module available called "Follower Growth - Count". This module uses 10 of your Analytics points, but the data for it is collected daily in-house by our Analytics team, beginning the day you first setup the module. You may find that it better suits your needs.

Kind regards, Taavi W. | Customer Advocate |

Jorge Creixel
Jorge Creixel

This is one of the things I like the most about Hootsuit :).

Sebastian Koch
Sebastian Koch

Nice, I think I will take my free trial soon. You are right Mario, when it comes to "social marketing" it seems to be that no one can compete with hootsuit.

Mario Wilson
Mario Wilson

Hootsuite is OUSTANDING! I recommend for anyone that is trying to be more efficient in their business and stay connected with their audience.