Becoming a Leading Digital City with HootSuite ~ A New York City Case Study

Providing consistent, accessible and accurate information across several social media channels can be a challenge. On top of this, government groups must securely disseminate information quickly while engaging with their citizens and maintaining transparency.

In January of 2011, the City of New York set out on a mission to conquer this hurdle. Recognizing the importance of implementing an effective social media strategy to distribute citywide information, the City of New York and more specifically NYC Digital, used HootSuite as their social media management tool.

In this case study, discover how NYC Digital increased the City’s digital reach, built and maintained a social media audience of 2.8 million and made New York City a global leader as a digital city.

Becoming a Digital City with HootSuite from HootSuite

Author: Donné Torr

Donné Torr has written 31 posts for the HootSource blog..

Donné is HootSuite's Strategic Content Writer. She focuses on Case Studies, HootGuides, White Papers, InfoSheets, HootTips, Client Success Stories and other secret projects.

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  1. New Webinar with the City of New York – Social City
  2. The Social City Webinar ~ Featuring NYC’s Chief Digital Officer, Rachel Haot
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[...] model – fully distributed content creation arising from each point of contact independently. The City of New York (CNY), in moving toward achieving their goal of becoming the world’s leading digital city, embedded a [...]

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