Teaching Social Media to Digital Natives – Case Study with Newhouse School of Public Communications


Recognizing the growing demand for qualified social media professionals in the business world, HootSuite University launched the Higher Education Program in January with Syracuse University’s S.I. Newhouse School of Public Communications.

This partnership resulted in a case study outlining how social media professor Dr. William J. Ward integrated HootSuite University into his curriculum, in order to empower his students with the social media skills and savvy that the industry demands.

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