What is the Value of a Twitter Follower?

By Hannah Clark

17 January 2014Social0 Comments


Screen Shot 2014-01-17 at 11.24.47 AMTwitter released a new interactive, detailing just how important each and every follower is to any small or medium business.

Follow along as @TheJoeJones travels through the Twittersphere; from receiving a Tweet to adding value (and followers) to his favorite new business, @SoCalSurfCo. Throughout his journey we learn:

  • 86% of users are more likely to visit a business after it has been recommended by a friend.
  • 84% of people that follow/interact with small/medium businesses (SMBs) will mention a SMB to share a positive experience.
  • The reach of each individual Tweet or Retweet

Take a look at Twitter’s Interactive to discover the value of each one of your followers:

View the Interactive

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