The Beginner’s Guide to Social Media Metrics

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Social media metrics are more than just numbers. They’re a key component in your overall business strategy. Whether you’re the VP of Human Resources looking to track the growth of your employee advocacy program or a social media manager trying to evaluate the health of your communities, social media metrics can provide important insights that can help you achieve real business results. Not sure where to start?

In our white paper, The Beginner’s Guide to Social Media Metrics, we provide a blueprint for getting started with social analytics. If you’re familiar with social media, but new to measuring social media, this guide is for you.