Day 8: The Redefinition of Traditional Media Models ~ 12 Days of Lecture Series

HootSuite University Lecture Series

HootSuite University Lecture Series

Over the past year, HootSuite University has released over 30 Lecture Series featuring expertise and best practices from industry thought leaders in the social space. To cap off 2012, we’re celebrating 12 of these leading educators and sharing their powerful content on social media, to help you sprint to the finish line and hit the ground running in 2013.

Check back throughout December as we release The 12 Days of Lecture Series leading up to the holidays, and keep track on Twitter by following #12DaysOfLectures.

Todd Defren on TwitterThe times they are a-changin’. With online and social marketing prevailing over traditional media investments, how can brands and agencies leverage this transformation?

And in this new digital age, how do businesses effectively integrate social media, PR and advertising to work together?

HootSuite University is pleased to host The Redefinition of Traditional Media Models, a unique Lecture Series in the form of an insightful conversation between Todd Defren, Principal at SHIFT Communications, and Ben Watson, VP of Marketing here at HootSuite.

Watch Lecture Series

Gain insight into the balance between traditional and new media marketing models, and how to make them work together for your business.

50% off HootSuite University for the Holidays

You’ve learned a lot with us over the past year. Finish the year off strong, or kick off 2013 with this exclusive, holiday bursary for 50% off 1 month of HootSuite UniversityAchieve your goals and advance your social media success through ongoing education.


*Coupon code can be applied on our billing page when enrolling in HootSuite University, and expires January 31st, 2013.