Are you spending a lot of time and effort to carefully curate content to post on your Facebook page only to find that most (if not all) of your posts are falling flat when it comes to likes, comments and shares? You are most definitely not alone. Since we first realized that Facebook Pages’ organic reach was on a downward spiral, social media managers have been in a bit of a panic trying to see the numbers that they were seeing in years past.
For Facebook users, this means there will be much higher-quality posts and engaging content rising to the top of our News Feeds. But for businesses that can’t afford to spend their hard-earned cash on promoting each and every post, things might be a bit more difficult.
Last week, we asked our followers, What content earns the most likes, comments and shares on your Facebook page? The outpouring of answers was incredibly interesting. It seems like the type of content that performs well on your Facebook pages has changed substantially in the past few years. While the social network itself continues to grow, the type of content we are producing needs to adapt along with it. So what type of content is earning you the most engagement? Let’s take a look at your answers.
— Abel Nunez (@AB3LNUN3Z) September 8, 2014
— Young-Williams AC (@YWACpets) September 6, 2014
Many of our followers agreed that their most engaging content on Facebook are images, and there are, in fact, statistics to back them up.
According to Wishpond, a photo on Facebook is going to get you (on average) 120% more engagement than a post without. Photo posts on Facebook receive 53% more likes than the average post, and 104% more comments. This is absolutely something you should keep in mind when it comes to scheduling your next Facebook post.
@hootsuite something that we can share common interest.. Something emotional
— DEVIKA BARUA (@divinedevika) September 7, 2014
@hootsuite Stories of adversity turned to hope. Or death of course.
— Joy (@MarianneMohr) September 7, 2014
We all love to see emotional stories of people overcoming adversity on Facebook. Not only do they inspire us to do better for ourselves, but it is heartwarming to see how hope and courage can change a person’s life. Sites like Upworthy and Buzzfeed have become masters of pulling people into their heartwarming content with extremely appealing social messaging.
The key on Facebook is to find ways to capture your audience’s attention by sparking their curiosity and then actually meeting their expectations with great content. How could content like that not go viral?
big butts “@hootsuite: What content earns the most likes, comments and shares on your Facebook page?”
— Treasure Fingers (@treasurefingers) September 7, 2014
Big butts? You couldn’t be more right, just ask Nicki Minaj. Sex does sell.
Do you have an opinion on which type of content earns you the most engagement on Facebook? Join the conversation and let us know what you think in the comments below!