Just like reading the right textbooks can help you pass a tricky exam, following the right people on social media can give you insights that will help you grow your brand.
If you’re looking to make your Facebook feed a little less about weekends at the beach and more about the latest in social media marketing, we’ve got you covered.
We’ve listed marketing experts that actively share their expertise on Facebook. Whether they’re social influencers, CEOs, or best-selling authors—they’ll give you the tools you need to do social smarter for your business.
1. Michael Stelzner, founder and CEO of Social Media Examiner
Social Media Examiner publishes original research and blogs, produces a weekly podcast, and organizes the Social Media Marketing World Conference. As the CEO of this content powerhouse and host of its weekly podcast, Michael Stelzner covers topics on all things social, from tactical steps to broader strategy for your business. To get updates on his podcast, which covers survival tips on how to navigate the world of social, follow Stelzner on Facebook.
2. Mari Smith, Facebook marketing expert and author
Facebook itself has dubbed Mari Smith a “Small Business and Facebook Marketing Expert” and she earned the No. 4 spot on Forbes’ top 50 list of social media power influencers. She’s the author ofThe New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Smith offers a wealth of proven strategies to increase reach, engagement, and conversions on social. She shares conference videos, social media news, and expert tips on her Facebook page. If you’re looking for pointers on how to become a social business and measure your results, you’ll want to follow her.
3. Scott Stratten, president of UnMarketing
Scott Stratten is the president of UnMarketing, author of four best-selling business books, and rated one of the top five social media influencers by Forbes. He’s one of the leading experts on how to “stop marketing and start engaging” with your audience. To get down-to-earth marketing advice for your business and get updates on his UnPodcast, follow him on Facebook.
4. Peg Fitzpatrick, social media trainer and author
Peg Fitzpatrick is a social media strategist and trainer who co-authored the book, The Art of Social Media, with entrepreneur and thought leader Guy Kawasaki. Known in the social world as the go-to expert on Pinterest, she was recently chosen by Pinterest as one of 15 pros to pilot their Pinterest Expert Program. On Facebook, Fitzpatrick shares content from her blog, inspirational business advice, and the latest updates on the social media industry. If you’re looking for advice on how to create a visually compelling brand on social, follow her.
5. Ann Handley, chief content officer at MarketingProfs
Ann Handley is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of another bestselling book, Content Rules. She is the Chief Content Marketing Officer at MarketingProfs, an industry leader in education for online marketers. On Facebook, she shares funny and informative articles, her experiences as a traveling keynote speaker, and marketing advice from her blog. Follow her if you want to become a better social media marketer and writer.
6. Andrea Vahl, social media consultant and author
Andrea Vahl is the co-author of Facebook Marketing All-in-One for Dummies and a social media consultant who uses her improv comedy skills to blog about social media in a delightfully funny way. She was named one of Entrepreneur’s 50 Favorite Online Influencers in 2014 and is the lead teacher at FBInfluence, an online Facebook marketing training program. Vahl shares information about upcoming conferences, content from her blog, and marketing tips—all on the topic of Facebook marketing. If you want to learn from an entertaining teacher, follow her.
7. Kim Garst, founder and CEO of Boom! Social
Kim Garst is a best-selling author as well as founder and CEO of Boom! Social, a personal branding and social media consulting firm. She’s one of Forbes’ top 20 women social media influencers and earned a spot in Social Media Examiner’s Top 10 Small Business Facebook Pages. If you want inspirational business advice or helpful free resources on social media marketing (like her Facebook Live Quick Start Checklist), follow her on Facebook.
8. Gary Vaynerchuck, entrepreneur and author
Gary Vaynerchuk—known in the industry as simply “Gary Vee”—is an entrepreneur, investor, and public speaker. He hosts the #AskGaryVee show (also available as a podcast), which offers advice about social media, running a business, and growing a startup—all of which comes from his experience building multi-million dollar companies. Follow him on Facebook to catch up on episodes from #AskGaryVee, watch short video snippets with expert advice, and find out where he’s speaking next.
Follow the experts and start learning
These experts bring a diverse mix of experience and advice to the world of social media marketing. Follow them on Facebook to learn about how social can impact different facets of your business, no matter what stage you’re at.
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