Your social media family is complete: now you can tackle video tasks directly from the Hootsuite dashboard.
Today we’re excited to announce our new integration with YouTube, as well as more support for Facebook, Twitter, and Instagram video. Why now? Because social is all about video now. And even more so in the future. By 2019 it’s projected that 1 million minutes of video will be shared online every second and 80 percent of all internet traffic will be attributable to video.
You know the power of social video, but do you know how to put it to work for your business? For tips and strategies on how to boost views and engagement with video on YouTube, Facebook, Twitter, and Instagram, register for our upcoming webinar.
Creating great content is enough of a challenge without the time it takes to publish and promote your videos on the right channels and engage with the right audiences. That’s where we come in.
From a single dashboard you can now approve, schedule, and publish native video to these four major social video platforms. The same dashboard is also the place to monitor comments and collaborate with team members to respond faster to customers. And you’ll know if your social video strategy is paying off with integrated analytics and insights for YouTube and Facebook video. Where are your YouTube viewers located? How many people on Facebook are watching your videos to the end? You can find answers to those questions and a whole lot more using the Hootsuite dashboard and the YouTube Analytics app.
Here’s how Hootsuite’s video integrations can help you get the most out of social video for your business, starting with YouTube.
Using YouTube in the Hootsuite dashboard
YouTube has more than 1 billion monthly users and reaches more 18 to 34 and 18 to 49 year-olds than any cable network in the U.S. If you’re working on a social video strategy for your business, chances are it involves YouTube.
Using YouTube via Hootsuite is an efficient way to manage your own video content and discover what else your customers are interested in. With YouTube in the Hootsuite dashboard you are able to:
- Upload, schedule, and publish video and then share the URL across other social networks on your dashboard
- Read, approve, delete, and ban comments
- Monitor your video content and relevant keyword search streams to get a better handle on what your customers are interested in
- Grant access to and organize team members to improve workflow around publishing, monitoring, and engagement
- Listen to and engage with your YouTube viewers on the go using the Hootsuite mobile app
- Discover how your videos are performing with the YouTube Analytics app in the Hootsuite App Directory
Learn how to schedule and publish videos on YouTube with Hootsuite.
Your YouTube strategy doesn’t end when you press publish—engagement is key. This video will show you how to connect with your community using Hootsuite.
Publishing Facebook, Instagram, and Twitter videos with Hootsuite
You can also now schedule and publish videos directly to Facebook, Twitter, and Instagram from Hootsuite. Once your video is up you’ll be able to use the dashboard to monitor how your audience is engaging with it.
If you want to find out what portion of Facebook’s 8 billion daily video views your content is capturing, for instance, you can access Facebook video analytics within the Hootsuite dashboard. You can also use Hootsuite to update the metadata on your video, including the title and description.
On Instagram, where users have increased their video intake by 40 percent in the past six months, Hootsuite’s integration allows you to not only schedule and post videos, but also give your video a bit of context and increase views and engagement.
For Twitter you can use Hootsuite to schedule a video for an optimal engagement time. And we know Tweets containing video already capture 2.5 times more replies, 2.8 times more Retweets, and 1.9 times more likes. Or use video for a more personal response to any customer inquiry that pops up in your @mention stream.
In a 2015 survey, 68 percent of B2Bs and 73 percent of B2Cs said videos were the most effective part of their web marketing plan. But getting these videos seen—and converting viewers into customers—can be a difficult and time-consuming task. That’s why we’re equipping you with the right tools to grow and engage your social video audience more efficiently.
Bring video into your social media family today.