Follow these steps to find your perfect audience, set up a successful channel, and become a well-paid YouTuber.
As the second most visited domain in the world, it’s no surprise creators flock to YouTube.
With 2 billion monthly active users, YouTube is only beaten in popularity by its parent company Google. And the global video sharing site promises fame, fun and quite a lot of money to anyone who makes it as a successful YouTuber.
But what is a YouTuber, how much does a good one earn and how can you become one? That’s what we’re about to find out.
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A YouTuber is a person who produces content for the video sharing platform YouTube. For some, it’s a hobby – something they do to share their expertise, network and have fun. For others, it’s a full-time job that pays the bills and then some.
You might call yourself a YouTuber if you regularly post content to the platform or earn a living from your video content.
In 2021, the term “YouTuber” is synonymous with multi-millionaire unboxers, toy reviewers and more. But not every YouTuber brings home the big bucks. Which begs the question…
There are no hard-and-fast figures for how much YouTubers make, on average, because there’s no such a thing as an average YouTuber.
YouTubers make money in many ways. A successful YouTuber might earn money from:
As it stands, all top-earning YouTubers use more than one of these methods to make money from their video content.
2020’s top-earning YouTubers include 9-year-old Ryan Kaji, who netted 29.5 million USD in a single year playing with toys, and amateur stuntman, MrBeast, who turned over a respectable 17.5 million USD.
But, it’s important to note that Ryan’s income includes profits from over 5000 branded toys and MrBeast has a long list of corporate sponsors.
If we only consider income from YouTube’s Partner program, YouTube content creators earn an average of $18 per 1,000 views. Meaning, a YouTuber getting 100,000 views per month would make a very modest wage of 1,800 USD.
But let’s not get ahead of ourselves. You’ll have plenty of time to think about how to make money from YouTube once you’re up and running.
Let’s backtrack a little and cover how you can kick off your new career as a professional YouTuber.
All successful YouTubers have a niche.
A niche is your area of expertise. It’s the topic of focus for all of your video content, and it can be literally anything.
Don’t believe me? Take a look at these three unlikely YouTube stars for inspiration.
This uber-specialized YouTuber creates unboxing content. That is, unboxing and reviewing new products like phones, gaming tech and other consumer items.
With 18.1 million subscribers, Unbox Therapy is a top 3 unboxing channel on YouTube (yep, there are many). And one of the biggest channels on the platform, period.
This Brazilian duo creates ‘random facts’ content. Their most popular videos include “10 deaths caused by video games” and “Disney’s 10 biggest secrets.”
To date, they’ve racked up 41.2 million subscribers from across the world.
This one-woman show makes videos about opening and playing with toys. Her most popular piece is a 9-minute video showing her making Disney princess dresses from sparkly Play-Doh. And it has topped 599 million views.
In 2021, the channel reached 11 million subscribers.
Your niche can be anything, but you need to be clear about why you’re making that kind of content. When you have a clear reason, you can:
Let’s think back to those unboxing videos. Most unboxers aren’t creating content just for lols. They say they provide honest reviews about products consumers want, which helps them make better buying choices.
So, even if you only want to become a YouTube star to make money, it’s important to work out the purpose behind the content you want to create.
Once you decide what content you’ll make and why, you need to get to know your target audience.
Ask yourself:
Questions like these help you build what’s called an audience persona. An audience persona is a character you create that represents the characteristics of your ideal viewer.
Give them a name, a job, motivations and a salary. Because when you bring them to life, you’ll better understand who your content is “talking” to and you’ll be better able to meet their needs with your videos.
Your content sweet spot is somewhere between “tried and tested” and something original. In other words, you need to know what already works well in your niche and what you can do to stand out from the crowd.
To find out what already works, take a look at your competition. Find the top 10 YouTubers in your niche and look for similarities and differences in how they do things.
They might use similar:
But they’ll probably differ in their branding, presenting styles and more.
For example, Channel Awesome and Jeremy Jahns are both popular film review channels on YouTube channels.
Both have over a million subscribers and review movies by showing clips of the film in question alongside commentary. But the similarities end there.
Channel Awesome features a range of reviewers who review films (new and old) and shows, including live action and cartoons.
Video backdrops range from home office to your classic movie man-cave. And the reviewers are mostly comedic.
On the other hand, Jeremy Jahns is a one-man show and reviews only the latest releases across film and TV.
He almost exclusively uses a branded red-screen backdrop and, while he is funny, he takes a more analytical approach to reviews.
What does this tell you about how to become a successful YouTuber? You need to know what works and how you’ll tweak it to create your style.
When starting a YouTube channel, it might be tempting to skip all of the above and go straight to setting up your Channel Page, don’t!
Your Channel Page is like a storefront. It needs to suit your style and be tailored to your audience. Finding your niche, defining your “why,” knowing your audience and understanding your competition will all help you create a seamless Channel experience.
Now is the time to create your brand. You’ll need a:
At the very least. Then, you can use these assets to create your YouTube Channel Page by following these simple steps.
A YouTube account is included in your Google account bundle. But you still need to set up a Channel.
To do it, go to your YouTube account page on YouTube.com and click Create a Channel. Simply enter your brand name and you’re in!
You can customize many features of your Channel page, including your name, logo, page banner and About info.
To design a page that hooks, check out these free YouTube banner templates, and make sure you:
All successful YouTube channels do the above. And that’s regardless of niche. For example, let’s take a look at Learn Your Land, a 345,000 subscriber-strong channel that helps people connect with nature.
The logo, on-topic banner image and consistent video thumbnail graphics give Learn Your Land’s Channel Page a professional feel. Which is more likely to reel in subscribers.
A content calendar, or social media calendar, is an overview of your upcoming social media posts.
It might be organized in a spreadsheet, a Google calendar or an interactive social media management dashboard like Hootsuite. And you’ll use it to schedule and store information about your content.
Aim to plan your content at least a month in advance. This might sound like a big hill to climb, but it’s actually much easier than creating content ad hoc.
For one, because you don’t wake up each morning thinking, “what am I going to post today?” And for two, because you can be more consistent and more focused when you have a broader overview of your content output.
Remember that audience persona we talked about earlier? Here’s where it comes in really handy.
If you know who your viewers are, you can find out when they will be online looking for content — which days of the week and what times of the day.
Then, you can use a tool like Hootsuite to schedule posts in advance, so they land when your ideal audience is active.
Source: Hootsuite
YouTube rewards channels that keep viewers on-platform by making their videos more prominent in search. In other words, the more your content keeps people on YouTube, the more YouTube promotes your content to people.
So, encourage your viewers to keep watching your content by including calls to action (CTAs) in your videos. You can do this by:
Playlists, cards and end screens are more advanced YouTube features, but they’re easy to get to grips with (see YouTube’s Creator Academy for instructions).
This is what an end screen with a clickable card looks like:
Just like any other social platform, YouTube prioritizes engagement. So, as you start adding content to your channel, you need a plan for keeping up with comments.
Replying ad-hoc might work at first, but you’re likely to feel the strain as you grow your channel. Using a tool like Hootsuite can take the pressure off.
Once you’ve got the basics right, you can start promoting your work. The most successful YouTubers all invest in a little self-promotion.
You can promote your channel by:
Source: Bear Grylls
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