Social media has proven to be a powerful way for governments and agencies to humanize their voice and better connect with constituents. These digital public forums can help raise general awareness about government policies, or support specific objectives and initiatives—for example, the recruitment of Peace Corps volunteers.
But this type of success on social media requires a strategy that addresses the unique challenges facing social governments and agencies.
Social governments must mitigate risk and human error in order to maintain their reputation, scale social across complex organizational structures, and measure results to prove the ROI of their social initiatives.
When you’re trying to make the case for investing time and budgets into creating this type of social infrastructure, nothing helps more than being able to point to examples of these best practices being put into action.
You’ll hear directly from social government thought leaders at the U.S. Department of State, the Peace Corps, and Kristy Dalton of GovGirl.com in our recently released webinar, Social Media in Government: Success Stories & Strategies.
Watch this webinar on-demand and you’ll take away actionable steps that your government or agency can use to transform its service and initiatives through social media, including:
- Increasing organizational efficiencies and cost savings while scaling social media
- Maintaining a consistent social presence across all levels of government
- Creating social campaigns that support organizational goals and engage constituents
- Improving your communications strategy through social listening, hashtag monitoring, and other techniques
CEO, Government Social Media and host of GovGirl.com
Kristy Dalton is the founder and CEO of Government Social Media LLC. She has extensive experience in both government and private industry and is frequently asked to deliver keynotes, judge award programs and advise government agencies on digital strategy. Kristy is also the creator and host of GovGirl, a unique online video show focused on government innovation.
New Media Strategist, U.S. Department of State
Mrudula Venigalla is a new media strategist at the U.S. Department of State. The Bureau of International Information Programs’ Digital Support & Training team provides social media strategy and training for U.S. missions abroad, coordinates with internal governance and policy leaders on the Department’s use of social media, and has the operations lead on the Department-wide Hootsuite Enterprise implementation. Though officially platform agnostic, she’s secretly partial to Twitter.
Kyle S. Livingston
Social Media Specialist, Peace Corp
Kyle Livingston is a social media specialist for Peace Corps in Washington, D.C. managing its social media channels as well as being the creative behind some of Peace Corps’ newer videos. Kyle is a returned Peace Corps Thailand Volunteer where he served from 2011-2013. There he worked on gender/female empowerment education, sexual health, youth development and technology-learning integration. Kyle’s previous experiences include being an intern with the State Department at the U.S. Embassy in Bangkok in the public affairs section, and helping manage their social media, during summer of 2014 and as an intern at the State Department in Washington, D.C. in the Bureau of East Asian and Pacific Affairs Office of Public Diplomacy. Kyle is currently finishing his last semester of graduate school at American University’s School of International Service where he will be receiving his MA in International Affairs in Southeast Asia focusing on U.S. Foreign Policy.
Senior Strategic Solutions Consultant, Hootsuite
Ben Cathers is the Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial rollout phase in some of Hootsuite’s largest rollouts, including compliance rollouts for top-tier insurance companies. Ben is a frequent speaker on social media and financial services, having presented at multiple BDI Events, Meetups and at the International Trader’s Expo.