Social Media Image Sizes: A Quick Reference Guide for Each Network

By Sarah Dawley

Social

James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.”

Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social network has its own nuances and specifications—especially when it comes to images.

If you don’t tailor your images to each social network, you can run into issues like blurry pixelation or awkward cropping that will diminish the perceived quality of your content.

Below, you’ll find the most recent image size specifications for different social media networks. To jump ahead to a specific social network, use these links:

Social media image sizes in 2017

Instagram image sizes

Twitter image sizes

Facebook image sizes

LinkedIn image sizes

Pinterest image sizes

Tumblr image sizes

Google+ image sizes

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite.

Instagram image sizes

Profile photo sizes:

In-stream photo sizes:

Thumbnail sizes:

Ad sizes:

Ads in feed sizes:

Ads in Stories sizes:


Twitter image sizes

Profile photo sizes:

Header image sizes:

In-stream photo sizes:

Ad sizes:

Facebook image sizes

Profile photo sizes:

Cover photo sizes:

File types:

Timeline photo sizes:

Event cover photo sizes:

Ad sizes:


LinkedIn image sizes

Profile photo sizes:

Background photo sizes:

Company Page sizes:

Shared photo sizes:

Ad sizes:


Pinterest image sizes

Profile photo sizes:

Pin sizes:

 

Ad sizes: 


Tumblr image sizes

Profile photo sizes:

In-dash image sizes:

Photoset sizes:

Images in a shared link or text post:

Ad sizes:


Google+ image sizes

Profile photo sizes:

Cover image sizes:

Shared image sizes:

More advice about social media images

Beyond sizes, here are some other important things to know about creating images for social media:

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite.


Don’t feel like memorizing all this info? Our photo editing app, Hootsuite Enhance, offers cropping templates that make it easy to resize images for specific social networks.

Download for Free