Social Media Image Sizes: A Quick Reference Guide for Each Network

By Nick Zarzycki

Social

It can be frustrating to keep up with social media image sizes when social networks change their design every few months. One moment you’ve got the perfect cover page for your account. Next thing you know, it’s been resized, and now it looks all pixelated and wrong!

Worst of all, information about official dimensions and image sizes can be a chore to find.

But not if you consult our guide to social media image sizes first!

Here are the most recent social media image dimensions, as of 2018:

Social media image sizes in 2018

Instagram image sizes

Twitter image sizes

Facebook image sizes

LinkedIn image sizes

Pinterest image sizes

Tumblr image sizes

Google+ image sizes

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Instagram image sizes

The platform supports horizontally and vertically-oriented images, in addition to the square images it originally preferred.

This increases your options, but also makes image dimensions a little trickier to get right. Follow these guidelines to make sure your images end up looking their best:

Instagram profile photo size: 110 by 110 pixels

Tips: These are displayed as a circle, so make sure any logos you use are centered and don’t get cropped out when you upload. Profile photos are stored at 320 x 320 pixels, so make sure to upload an image at least that big, to future-proof.

Instagram feed photos size:

Landscape: 1080 by 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Supported aspect ratios: anywhere between 1.91:1 and 4:5
Recommended image size: width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Tips: If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide. (Larger images will be sized down to 1080 pixels, and images less than 320 pixels will be sized up to 320 pixels wide.)

If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).” If the aspect ratio of your photo isn’t supported, it will be “cropped to fit a supported ratio.”

Instagram thumbnail size:

Display size: 292 by 292 pixels
Recommended upload size: 1080 pixels wide

Tips: Instagram stores versions of these thumbnails that are as large as 1080 by 1080 pixels. To future-proof your Instagram, upload images that are as large as possible.

Instagram stories image size: 1080 pixels wide, 1920 pixels tall (recommended)

Tips: These images are highly dependant on the device that the story is being displayed on (each story is tailored to the resolution of your device) so it’s hard to suggest an exact image size. For best results, upload an image that is 1080 pixels wide and 1920 pixels tall.

Instagram ads sizes:

Landscape: 1080 by 566 pixels
Square: 1080 by 1080 pixels
Minimum width: 320 pixels
Maximum width: 1080 pixels
Supported aspect ratios: anywhere between 1.91:1 and 4:5

Instagram stories ads sizes: 1080 pixels wide, 1920 pixels tall (recommended)

Tips: Because the exact dimensions of stories are highly dependant on the device they’re displayed on, Instagram recommends leaving roughly “14% (250 pixels) of the top and bottom of the image free from text and logos” to prevent them from being covered. Also remember that images that consist of more than 20 percent text may experience reduced delivery, due to Instagram’s rules around text in images.


Twitter image sizes

Tweets that include images consistently get more clickthroughs, more likes, and more retweets than non-image tweets. So it pays to get images right on Twitter. If you’re unsure which image dimensions to use, stick to the recommended sizes below:

Twitter profile photo size:

Recommended image size: 400 by 400 pixels
Minimum image size: 200 by 200 pixels

Twitter header image size: 1500 by 500 pixels (recommended)

Tips: Twitter will accept an image as small as 1024 by 280 pixels, but it’s best to use the maximum available size.

Twitter in-stream image size:

Recommended size: 1024 x 512 pixels
Supported formats: .GIF, .JPG, .PNG
Maximum file size: 5MB for photos, 3MB for animated gifs

Twitter summary card image size:

Size: 280 x 150 pixels
Supported formats: GIF, JPG, PNG
Maximum file size: 1MB

Twitter ad image size:

Website card image: 800 x 418 pixels for 1.91:1 aspect ratio, 800 x 800 pixels for 1:1 aspect ratio
App card image:
800 x 800 pixels (max 3mb) for 1:1 aspect ratio. 800 x 418 pixels (max 3mb) for 1.91:1 aspect ratio
Single and multi-image tweets:
Minimum 600 X 335 pixels, use larger images for best results
Direct Message card:
Minimum width 800 pixels

Facebook image sizes

Facebook updates its design and image dimensions constantly, so the best strategy to use on the platform is to future-proof. Always upload the highest-quality image you can, and stick to Facebook’s recommended file formats for best results.

Facebook profile photo size: Width of 720, 960 or 2048 pixels, 1:1 aspect ratio (recommended)

Tips: Your profile picture will display at 170 x 170 pixels on desktop, and 128 x 128 on smartphones. To avoid any compression, upload a .JPG or .PNG image less than 100 KB large with a width of 720 or 960 pixels and avoid any cropping.

Facebook cover photo size:

Recommended size: 851 pixels by 315 pixels
Display size desktop: 820 pixels by 312 pixels
Display size smartphone: 640 pixels by 360 pixels
Minimum size: 400 pixels by 150 pixels

Tips: To avoid any compression or distortion, upload a .JPG or .PNG file (experiment to see which works best) less than 100 KB, and don’t drag to reposition once you’ve uploaded your cover photo.

Resource: More tips on creating great Facebook cover photos.

Facebook timeline photos size:

Recommended size: 1200 pixels by 630 pixels
Minimum size: 600 pixels wide, 315 pixels tall

Facebook event cover photo size: 1920 by 1080 pixels (16:9 ratio)

Tips: Images narrower than 1920 pixels will be enlarged to fit, images wider than 1920 pixels will be cropped on both sides. Images taller than 1080 pixels will be cropped from top and bottom.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.


Facebook panorama or 360 photo size:

Minimum image size: 600 by 600 pixels

Tips: Facebook automatically recognizes and processes these images based on “camera-specific metadata found in photos taken using 360-ready devices.”

Facebook ads size:

Facebook timeline ads size: at least 1200 by 628 pixels, 9:16 to 16:9 aspect ratio

Tips: Facebook recommends that you upload “the highest resolution image available” in either .JPG or .PNG format, cropped to a supported aspect ratio. Also remember that images that “consist of more than 20 percent text may experience reduced delivery,” as per Facebook’s text in images rules.

Facebook right column ads size: at least 1200 pixels by 628 pixels, 9:16 to 16:9 aspect ratio

Tips: Same rules as timeline images (upload highest resolution possible, keep text to a minimum). Remember that right column ads are a desktop-only format.

Facebook instant articles ads size: at least 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio

Facebook Marketplace ads size: at least 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio


LinkedIn image sizes

Pairing your Linkedin updates—whether it be through your personal profile, or through a company page—been consistently shown to increase comments and sharing on the platform. Stick to the recommended sizes below for best results, and always make sure to look at your profile and content on multiple devices before finalizing.

Linkedin profile photo size: 400 by 400 pixels or larger (recommended)

Tips: Linkedin can accommodate large profile photo files (anything up to 8MB) so upload as large as you can to future-proof.

Linkedin profile cover image size: 1584 by 396 pixels (recommended)

Aspect ratio: 4:1

Tip: Cover photos are cropped differently on mobile and desktop—make sure to view your profile on both kinds of display before finalizing.

Linkedin company page sizes:

Cover photo size: 1536 by 768 pixels
Company logo size: 300 by 300 pixels
Overview tab image size: 360 by 120 pixels
Overview tab cover image size: 1192 by 220 pixels
Life tab hero image size: 1128 by 376 pixels
Life tab custom modules image size: 502 by 282 pixels
Life tab company photos image sizes: 900 by 600 pixels

Tips: When posting image updates to your company page, make sure to use .PNG or .JPG images and an aspect ratio of 1.91:1 (1200 by 627 pixel images are ideal).

Linkedin blog post link image size: 1200 by 628 pixels (recommended)

Linkedin photo share image size: 1200 by 1200 pixels for desktop, 1200 by 628 pixels for mobile (recommended)

Linkedin ads size:

Company logo size for ads: 100 by 100 pixels
Spotlight ads logo size: 100 by 100 pixels
Spotlight ads custom background image: 300 by 250 pixels
Sponsored content images: 1200 by 627 pixels (1.91:1 aspect ratio)


Pinterest image sizes

Pinterest profile photo size: 165 by 165 pixels (recommended)

Tips: Your profile image will be scaled down to 32 by 32 pixels elsewhere, so make sure to preview on desktop and mobile before finalizing.

Pinterest pin image size: between 600 and 735 pixels wide, 2:3 aspect ratio (recommended)

Tips: Remember that in previews and on boards, pins are 236 pixels wide and cropped vertically (make sure nothing important is cropped out when uploading pins that are particularly long/tall).

Promoted pins, one-tap promoted pins, promoted app pins size:

Recommended size: 600 by 900 pixels (aspect ratio between 2:3 and 1:3.5)
Minimum width: 600 pixels
Minimum height: 900 pixels
Maximum height: 2100 pixels
Recommended format: .GIF, .JPG or .PNG
Thumbnail sizes: 69 by 69 pixels for small thumbnails, 216 by 146 pixels for large thumbnails


Tumblr image sizes

Tumblr profile photo size:

Recommended size: 128 by 128 pixels
Minimum size: 64 by 64 pixels

Dashboard view image:

Minimum size: 500 by 750 pixels
Maximum size: 1280 by 1920 pixels

Tumblr photo set:

One image: each photo 500 pixels wide
Two image: each photo 245 pixels wide
Three image: each photo 160 pixels wide

Tumblr images in a shared link or text post:

Tumblr audio post image size: 169 by 169 pixels

Tumblr link post image size: 130 pixels by 130 pixels

Tumblr ads image size: 1280 by 1920 pixels (recommended)


Google+ image sizes

Google+ profile photo size:

Recommended size: 250 by 250 pixels
Minimum size: 120 by 120 pixels

Google+ cover photo size:

Recommended size: 1080 by 608 pixels
Minimum size: 480 by 270 pixels
Maximum size: 2120 by 1192 pixels

Google+ shared image size:

Recommended size: 530 pixels wide
Thumbnail size: 150 by 150 pixels

Snapchat image sizes

Snapchat ads image size: 1080 by 1920 pixels (recommended)

Aspect ratio: 9:16

Snapchat Geofilter image size: 1080 by 1920 (recommended)

Aspect ratio: 9:16

Resource: How to create a custom Snapchat geofilter

More advice about social media images

Beyond sizes, here are some other important things to know about creating images for social media:

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.


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