9 Social Media Templates to Save You Hours of Work
Here are nine social media templates to save you a ton of time and effort. There’s one for every stage of your journey—from planning and creating content, to publishing posts and measuring results.
These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts and measuring results.
Fill them, customize them, and save yourself a ton of time. It’s that simple.
You’ll see results, too.
1. Social media strategy template
Whether you’re starting from scratch or looking to improve your current social marketing strategy, you need this essential resource.
The template makes it easy to:
Set social media goals that lead to real business results
Better target your ideal customer
Gather intel on the competition so you can stay ahead
See what’s already working and what’s not
Create or improve your social media profiles
Develop a thoughtful content strategy and set a publishing schedule you can stick to
Track your progress and adjust your plan as needed
Bonus: Get a free social media strategy templateto quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.
2. Social media audit template
This template will show what is and isn’t working on social media—and what to do next. It’s also handy for identifying impostor accounts, out-of-date profiles, and new opportunities to engage your audience.
Gathering these insights will help you get the most out of your social marketing budget and resources.
Another type of calendar favored by social media pros is the editorial content calendar.
It compiles all your content projects into one document to help you plan and schedule each release.
The easiest way to organize a content calendar is by using a separate tab for each month within Google Sheets or an Excel spreadsheet. Activities can be broken down by day or hour, depending on the volume and cadence of your publishing schedule.
Your editorial calendar should include basic information about each of these projects:
Title or description of the content
Links to supporting documents, like content briefs
The social media report template is for presenting results to your boss, clients, teammates, or any other stakeholder.
Yes, it will include hard data captured in the analytics report template. But, it also includes space for context and analysis. Both are important to include when presenting to people who aren’t as close to social media as you are.
Use this template to make recommendations, share lessons learned, and make recommendations for future tactics.
Unfortunately Excel often causes formatting issues, so we don’t recommend using it to build your spreadsheet. We prefer using Google Sheets for creating CSV files. You can also use TextEdit (1.7+) or TextWrangler.
Note: If you decide to use Excel, you’ll need to tell Excel that that data in column is text and not to be changed or it will try to convert your dates into a different display that will fail your upload.