Social Update: Google+ Going Splits, SEO Tweets, Twitter Troll Tracking

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If your business has a Google+ page, listen up: the platform’s new product lead recently hinted at the upcoming split in the product. In the latest episode of Social Update, Sunny Lenarduzzi discusses the three standalone products Google+ is rumoured to divide into.

Before you start preparing to adjust your strategy based on Google+ and its new channels, make sure your existing social messaging shows up in Google search results. Twitter and Google confirmed a partnership that would allow Tweets to be indexed and returned in Google searches in real-time. Learn how you can make your Tweets more discoverable in this week’s episode. Plus, Sunny explains how Twitter is improving another area of the network—keeping the Internet trolls at bay by introducing a new verification process.

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