Analytics for All ~ How to Use HootSuite’s 3 New Analytics Modules

By Donné Torr | 3 years ago | 5 Comments

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Today, HootSuite adds three new analytics modules to the ever growing suite of measurement tools designed to gauge ROI, provide actionable data and help evaluate social media activities.

Introducing HootSuite Message Tagging for Enterprise, an optimization tool that allows you to group your messages, helping your organization gain valuable insight on your social campaign’s performance. Plus we have added new retweet summaries for premium plans (All Links Module) and enhanced reports for all users (Daily Retweets Module).

With the new analytic modules you can:

  • Mark outgoing and instream messages with custom tags using HootSuite Message Tagging.
  • View all links between a chosen period of time using the new Owly Analytics Modules.
  • View a retweet summary with specific retweet details for a given Twitter handle and date range as well as the Top 10 retweets with the Daily Retweets module.

Try it today by clicking the button below and following our helpful How-Tos below:

New Analytics How-Tos

HootSuite Message Tagging (Enterprise Only)

HootSuite Message Tagging will help large organizations monitor and understand how different groups, campaigns and messaging perform, which in turn will help social media teams organize their reports and assist in automating their analytics

With HootSuite Message Tagging you can:

  • Mark an outgoing message with a custom tag to monitor the feedback of a campaign, content type and event.
  • Manage a list of tags and share with any member of your organization. Your organization will then be able to view the aggregated post counts and feedback for a tag(s) as well as individual feedback of all posts sent for specified tag(s)
  • Mark an instream message with a custom tag so that you can classify the message to measure volume, for routing to a particular team or sentiment
  • View the aggregated post counts for internal tags.

Get Started:
Step 1:
To start your HootSuite Message Tagging campaign, open up your Compose Box and click on the Tag Icon. From here a pop down menu will appear.

Step 2: Type in the name of the tag you would like on this message and click “Create Tag”. This tag will then be saved and ready to view at a later date. To view tagged campaigns, click on Analytics in the side-menu, access Report Builder and add Post Tagging Analytics to your Custom Report.

Note: All tags will be associated to an organization and can be viewed/edited by any member of the organization.

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Adding Post Tagging Analytics to your customizable reports, give a comprehensive picture of your organization’s participation in social spheres.

All Links Module (Free For All Users)

Under Owly Aggregated Click Stats and located between the Top Referrers and Most Popular Links modules, the All Links module gives access to a list of all links sent for a specified date range. This module is free and available to all users.

Get Started:
Step 1: To create a report, click the Analytics button from the sidebar. From here click ‘Create Report’ and select which template you would like to use.

Step 2: Once a template is selected, you can add Analytics Modules by selecting them from the left sidebar of the Report Builder. To access the new Owly module, click on the tab All Links found in the Owly Aggregated Click Stats section.

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Daily Retweets Module (Premium Plans Only)

The Retweet Analytics module will add a dynamic and interactive approach to reporting. All users will now be able to view a daily summary and/or a selected time frame of your re-tweets for a specified Twitter handle and date range. With each summary, you can now see the associated details for each selected tweet. Plus, view the Top 10 retweets for a given Twitter account and date range.

Get Started:
Step 1:
To access the retweet module, follow the above steps to create a report.

Step 2: Once you have created a report, add the retweet module by selecting Daily Retweets (found under the the Twitter Profile Stats tab) from the left sidebar of the Report Builder.

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Ever Expanding Analytics

HootSuite continues to expand our analytics to provide you with a powerful set of measurement tools. Designed to give a comprehensive evaluation across a variety of social media activities, HootSuite analytics now includes HootSuite Message Tagging, Daily Retweets summaries as well as the new All Links module.

As the suite of measurement tools grows, keep in the know by following @HootSuite on Twitter to find out about further integrations and developments.


Written by

Allan Blair Beaton
Allan Blair Beaton 5pts


The tagging feature is going to be very useful for one of my client's. They run multiple campaigns simultaneously. Thanks again for making HootSuite even better...


Gail 5pts

Great enhancement, excited to see this!!! Question for you about tagging best practices and how specific to get--would you recommend a generic "Product" tag or having a tag for each specific product? I don't want to create an overwhelming laundry list of tags that would discourage the team from using this feature, but want to ensure our tags can help segment our content. Am assuming no more than two or three tags a post is deal?

Ben Watson
Ben Watson 5pts

A product tag is a good approach. You could also use a campaign tag that worked across products and perhaps segments activity by a content or delivery type. I agree that you should not make it overwhelming, nor should you make it so granular that the reporting is made irrelevant by low data points. Another way to consider tagging might be based on a long-running customer segment or a short-running specific activity type.

Jennifer Altimore
Jennifer Altimore 5pts

@Ben Watson Ben - So would you say it's ok for one post to have several tags.... For example maybe it's product focused, but it's part of a campaign? Tags would be Product & Campaign.  Or would you say that it's Product Focused and it's pushed to our Twitter following, and it includes a video.... Tags would be product, twitter, video?