Community Manager Appreciation Day LIVE Hangout ~ #CMAD
Hope everyone had a great community manager appreciation day!
With #CMAD fast approaching, we’re pleased to give you the Community Manager Appreciation Day Hangout schedule for the epic 12 hour online extravaganza.
The festivities begin at 9am EST (GMT-5). Expect thought-provoking discussions on topics ranging from social enterprises, to the current landscape of community management, to social media for social good and a host of topics in between.
The #CMAD Hangout comes pre-sliced into 12 one-hour power panels. Each hangout features a rockstar panel of carefully selected industry experts, as well as a humble liaison from HootSuite to move things along.
They’ll ham it up and discuss five pre-set questions… Of course, you can also expect plenty of friendly banter along the way.
Without further adieu, here is your schedule for The Official Community Manager Appreciation Day Google+ Hangout for 2013. All times are EST (GMT – 5).
9am – CMAD Around The World
How the role of a community manager differs internationally through different cultures from Japan to South Africa, and also, what celebrations are happening globally.
Hoo’s on the Panel?
- Ileana Rossello, HootSuite
- Hiroyasu Ichikawa, Social Company
- Jose Albis, albis.co
- Nico Ibieta, PuntoCuro
- Jean Eves Lemesle, Doctissimo
- Kimberly McCabe, Sitecore
- Fred Felton, FalconCove
10am – Forums and Moderation
When you’re managing and moderating forums, you face unique challenges and issues. Hear from the leaders in this space on the roles of moderators, their importance, workflow, legal issues and more.
Hoo’s on the Panel?
- Patrick O’Keefe, iFroggy Networks
- Tia Fisher, eModeration
- Blaise Grimes-Viort, eModeration
- Ashley Cooksley, eModeration
- Wendy Christie, eModeration
11am – Marketing & Advertising Agencies
Working for clients means each community you manage is unique – with different goals, measurement methods and reporting structures for community managers. Learn from the agency side of community with folks from Edelman and R/GA.
Hoo’s on the Panel?
- Nick Lucido, Edelman Digital
- Katy McGarr, Edelman Digital
- Suzanne Marlatt, Edelman Digital
- Mindy Rosser, Rosetta
- Jonha Revesencio, Leo Burnett (IKEA)
- Tina Yip, R/GA
- Cynthia Thomas, Translator
- Katie Felten, Translator
- Brandon Hill, BTC Revolutions
Nooner – The Communities Of Google
You most likely use Google products daily. Whether it’s search, GMail, AdWords, Google+ or YouTube, Google dominates our online activity. Curious how Google manages all these different communities? So are we!
Hoo’s on the Panel?
- Matt Bariletti, Google Voice
- Amy Ravit Korin, Midwest Regional Community Manager Lead, Google+ Local
- Van Riper, Google Developers
- Amy Higgins, Google Local, San Francisco
1pm – The Social Media Higher Education Landscape
Of course you cherish your college days. Nothing says community quite like the bond between you and your alma mater. Learn communities role higher education from recruiting to curriculum.
Hoo’s on the Panel?
- Autumn Reynolds, Kellogg School of Management
- Cara Rousseau, Duke University
- Kelly Lux, Syracuse University iSchool
- Ma’ayan Plaut, Oberlin College
- Taylor Loren, HootSuite University
- Michael Blonde, Business Development Manager, HSU
- Sandra Chung, HootSuite University
2pm – Social Business with The Community Roundtable
The Community Roundtable specializes in educating digital and social businesses and enterprises, and how community fits into a new age of social businesses. Also, how to deliver a measurable business ROI from social media
Hoo’s on the Panel?
- Jeremiah Owyang, Altimeter Group
- Ashley Brookes, HootSuite Enterprise
- Caty Kobe, GetSatisfaction
- Leanne Chase, The Community Roundtable
- Rachel Happe, The Community Roundtable
- Hillary Boucher, The Community Roundtable
- Cindy Meltzer, The Social Craft
- Chris Catania, Walgreens
3pm – Content Curation
Content is one key responsibility for community managers. Learn the art of curating great content from some of the great minds behind the new and disruptive curation tools in the tech space.
Hoo’s on the Panel?
- Josepf Haslam, Dragon Search
- Nick Kellett, List.ly
- Guillaume Decugis, Scoop.it
- Ally Greer, Scoop.it
- Julianna Payson, InMotion Hosting
- Jenn Seeley, formerly Radian6
- June Macon, Mack Web Solutions
- Jewel Fryer, Social Media Farm
4pm – Internal Communities
Learn how to effectively streamline your social enterprise by establishing internal communities. Join Maria Ogneva of Yammer as she talks with the people who run internal communities at various organizations.
5pm – How To Build Community Within Different Departments
It takes certain skills to build community through different departments in any large company. The HootSuite Owls are especially savvy at navigating this tricky landscape. Learn how HootSuite cultivates a powerful internal culture and community throughout the company.
Hoo’s on the Panel?
- Kemp Edmonds, Enterprise Engineer
- Kristine Naldoza, Human Resources
- Sabrina Lavin, Human Resources
- Allie Russell, HSU/Marketing
- Sarah Chambers, Social Media Support Lead
- Vicky Truong, Social Media Coach
- Jenn Emerson, Telligent
- Amy Muller, GetSatisfaction
6pm – Where Social Meets Media
Managing communities within a media publication presents a unique challenge – somewhat different from those of your traditional community management team. Publications deal with tons of traffic, and thus have to continuously moderate ‘fires,’ comments, among other things. Learn from some of the industries brightest community managers.
Hoo’s on the Panel?
- Meghan Peters, Mashable
- Mike Fraietta, formerly Newscorp
- Annemarie Dooling, The Huffington Post
7pm – Hospitality and Entertainment
Showcasing leaders in the entertainment space, they’ll discuss tactics to cultivating a community specific to hospitality and entertainment industries.
Hoo’s on the Panel?
- Ryan Amirault, Whole Foods
- Max Crowley, Uber
- Jon Morter, jonmorter.com
- Kyle Harty, Visit Philly
- Caroline Bean, Visit Philly
- Trish Fontanilla, Vsnap
8pm – Social Media For Social Good
Non-profits are using social media in some of the most creative and innovative ways. They’re in a unique position because they routinely operate on a shoestring budget. Learn from the masterminds behind some amazing recent non-profit, community-driven initiatives.
Hoo’s on the Panel?
- Ambrosia Humphrey, SingitFwd
- Lea Marino, Memorial Sloan-Kettering / Cycle for Survival
- Amanda Hite, BTC Revolutions (No Kid Hungry)
- Harrison Kratz, Operation: Social Santa
- Carter Gibson, LittleBigFund
- Nicole Rohr, WYCC PBS Chicago
Still with me? Great!
Will you be joining in on the #CMAD hoopla?
Make friends with your noble Community Manager Appreciation Day panelists and follow the convo on game day by subscribing to the CMAD-Panelists Twitter List.
Finally, save the date for Monday Jan 28. You won’t want to miss both the valuable intel and the collective awesomeness that is Community Manager Appreciation Day.
Remember to join in on the fun and share this with your friends as well.
Please, share your plans in the comments
What panel are you most excited for? And how else do you plan on celebrating #CMAD?




Exactly ! Like AIR FRANCE who have been a bad buzz in 2011 due to not having established escalation procedures for fetching foreign nationals from Japan and did not anticipate such issues by the missing of reactions….in social networks
What a great day and an amazing lineup! Congrats to all. Really enjoying the recorded handouts.
I’m really glad to see enthusiast young doing something really nice. Congrats to all
Thanks a lot Madeline – much appreciated, and we had a blast!