HootSuite Acquires Social Analytics Leader uberVU

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I am pleased to announce that HootSuite has acquired uberVU, a leading innovator in social analytics. We’re excited to welcome uberVU’s best-in-class technology and talent to the HootSuite family.

uberVU’s product is a next-generation social analytics solution that turns data from blogs, forums and social networks into actionable business insights. uberVU has built an impressive user base of over 200 customers, including Fujitsu, S.C. Johnson, and NBC.

We’ve seen that single-purpose social media monitoring tools frustrate users by making it difficult to put data to use and turn insight into action. By bringing uberVU on board, HootSuite is adding powerful analytics capabilities to our battle-tested engagement platform. This is a direct response to feedback from HootSuite customers and has accelerated our existing analytics plan.

uberVU helps businesses better understand their social audience by identifying key influencers on relevant topics, easily detecting real-time spikes in engagement (with insights on sentiment, location, and demographics), and highlighting important mentions. Customers also get a powerful content marketing tool that identifies trending stories and relevant content to post directly to social media accounts. To track results, customers can create custom reports using templates and drag-and-drop layouts.

Effectively immediately, HootSuite is offering uberVU’s standalone social analytics product. Over the coming months, we will integrate uberVU’s technology and expertise with the HootSuite experience, enabling our users to make informed decisions across all their social media activities.

HootSuite and uberVU celebrate this acquisition as an exciting new chapter for both organizations. Current Enterprise customers of uberVU and HootSuite can contact their dedicated Account Manager for more information on this partnership.

To learn more about HootSuite’s approach to social intelligence, we invite you to register for a webinar, Social Media Intelligence: Turn Insight Into Action, featuring industry experts from HootSuite, uberVU and Forrester Research, on February 12th.

Register Now

Author: Ryan Holmes

Ryan Holmes has written 61 posts for the HootSource blog..

Ryan is HootSuite's CEO. He is a regular contributor to outlets such as Fortune, The Wall Street Journal, Fast Company, and LinkedIn’s Influencer. He writes about social media, technology trends, and entrepreneurialism.

8 comments
A la Mode Media
A la Mode Media

Fantastic - will we be able to use it with the pro plan?

Caleb Clark
Caleb Clark

Ryan, my friend, as a new enterprise user will we get access to this as part of the normal analysis suite? Or, will we have to buy it seperately at first? Love the sounds of this, and I feel special that it seems the main thing I put in last week's survey got answered quickly after. I am sure others had the same request as I did but it is still pretty cool to see this announcement today! Cheers Ryan!

MrMattAnderson
MrMattAnderson

Both are great packages and the dashboard and analytics from Ubervu make it my preferred solution. 

szabozsuzsa
szabozsuzsa

Sound exciting! Congrats Hootsuite and UberVU!

cemdev
cemdev

Wow. Nice move. Things are getting interesting!

vuzum
vuzum

Congrats UberVU team, you've come a long way! :-)

Nuno Bispo
Nuno Bispo

Promising fusion. Looking forward to see where you're going together now...