Molson: a corporate tweeting role model
Last week Jonathan Kash from Pistachio Consulting wrote an article about Molson’s use of Social Media, including Twitter. Ferg Devins, VP Government and Public Affairs of Molson Canada, answers questions about how Molson connects with their community. The article provides some great information about corporate Twitter usage and how fully engaged Molson is in social media.
Tonia Hammer of Molson’s PR Team provided great examples of their Twitter use:
Events: We use Twitter to live-tweet and monitor events. For our Brew 2.0 events in Toronto and Vancouver, we followed the tweets to get feedback and also to share thanks, photos and video.
Promotions: We’ve done tweets with offers – discount code for ShopMolson.com, taxiguy discounts for the holidays
Soliciting Feedback: We ask questions about new websites, promotions, or what people would like to hear from Molson.
http://pistachioconsulting.com/molson-social-media-case-study/. Jonathan Kash. Molson: Brewing Up Success with Social Media. November 13, 2008.
thanks for the shout out on Molson…I must admit that the early days on twitter were somewhat of a stage of wonderment and doubt…but I persisted with some coaching from Tonia and I find it to be a tremendous tool today…connected with like minded or like interested folks…sharing…listening and in dialogue on matters of interest. Truly a fascinating tool for dialogue in social media. Cheers.
Great example of corporate Twittering