Building on the discussion about measuring social media for Brand Awareness and Customer Retention, the final White Paper closes the loop by showing you how to measure Lead Generation.
This paper packs an extra punch with a case study from RS Components, so you can truly see how to demonstrate the value of your social media leads.
Ultimately, measuring the lifecycle of the sale will help us to understand a customer’s buying habits. This will allow us to optimize our Lead Generation strategies and put prospects on the path that leads to the highest conversion rates.”
Ashley Jane Brookes has written 90 posts for the HootSource blog..
Ashley is the marketing lead for HootSuite’s brand and content strategy, with a focus on enterprise business and client success. Since 2010, Ashley has helped build the marketing efforts for the company which has seen growth in excess of 7 million users worldwide.
Her speaking experience for HootSuite includes various presentations on Best Practices for Social Business as well as the World Summit Awards in Cairo where she spoke about social media’s role in the Egyptian Revolution.
Love this report! Social media based on my research and experience in the social media trenches makes social media for lead generation the most cost effective approach for lead acquisition. Not to mention higher conversion rates in some cases! This is an extremely valuable report which i will def. be sharing with clients and my community. It's amazing more executives aren't catching on to this. But in due time, they will. Cheers