HootSuite Acquires Seesmic

By Jordan Behan • 2 years ago • 120 Comments

HootSuite Welcomes Seesmic

HootSuite has acquired Seesmic, putting its management tools into the hands of even more social media business users. After years of friendly competition, HootSuite CEO Ryan Holmes and Seesmic Founder Loïc Le Meur have agreed to a deal and a plan for the transition:

  • HootSuite will continue to support Seesmic, while transitioning business users to HootSuite’s larger social media management toolset
  • Consumer users of Seesmic are encouraged to explore new tools, apps and features available at Twitter.com

It is a logical step in the lifecycle of both companies, who have shared many similarities since they were founded four years ago. Seesmic is a cross-platform application that was founded in 2008 by super entrepreneur and blogger Loïc Le Meur. HootSuite’s acquisition of a major player is yet another milestone in the company’s recent hyper-growth. HootSuite focuses on the needs of power users, so Seesmic’s business and enterprise customers will further reinforce HootSuite’s position in the upper left quadrant of the Twitter Partner graph:

Twitter partner quadrant
Twitter’s recent changes to its API and the launch of the Twitter partner program means a more concerted effort in tools and services for business users- the upper left (Diagram source: Twitter)

“I have always had a lot of respect for Seesmic’s CEO, Loïc Le Meur and the role Seesmic has played in advancing social business.” said HootSuite CEO, Ryan Holmes. “We are thrilled to welcome Seesmic’s users into the HootSuite family.”

“We’ve always been big fans of Ryan Holmes and the HootSuite team, since the days we were all pioneering the Social Media landscape. We’re thrilled today to announce that Seesmic is joining HootSuite, and we’re excited for our users: they are becoming part of the HootSuite family, and they will be able to continue to build their brand and social business,” said Seesmic CEO Loïc Le Meur.

HootSuite continues to develop more useful and intuitive tools for business and enterprise customers across all platforms and constantly evaluates new technologies and trends for inclusion in their social media management system. We’d love to hear your thoughts on this transaction, regardless of your social media dashboard choice. Leave us a comment.

 

Author: Jordan Behan

Jordan Behan has written 43 posts for the HootSource blog..

Jordan is HootSuite's Lead Storyteller. He writes features, product releases and news stories for the HootSource blog.

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55 comments
Erart
Erart

I am an Android Seesmic Pro user. Has there been any development on how or if there would be a transition specific to the Pro users?

Jordan Behan
Jordan Behan

Hi Erart, and thank you for the question.

In an earlier comment, I may have implied that a transition plan for Android users was forthcoming. In actual fact, there is no such plan in the works, presently. That's good news for you, because we are going to continue to support Seesmic Android Pro. You are in good company with a lot of passionate users who like that product, and we are going to continue to support it for the time being. I hope this is helpful.

Cyber MSX
Cyber MSX

And the Seesmic Desktop 2? Is it dead??

Butterzart
Butterzart

The purchase is a logical step from the point of increasing competition and under the circumstances of the current Twitter API changes.

Fernando
Fernando

What about Seesmic Desktop 2?

Tara
Tara

What is going to happen with Seesmic Web?

Sean A. Flesch
Sean A. Flesch

Here's another vote for Ping. I like the ability to send to one location from my dumb phone and have it go to twitter and facebook at least.

laura
laura

So, what happens if I already have a Hootsuite and Seesmic account, should I erase the Seesmic one? Will they be merged?

Barry Euphorik
Barry Euphorik

I'd like seesmic pings ability to upload photo's to Facebook pages rather than hootsuites owly.

Yannick Taes
Yannick Taes

I hope you will keep the best of both solutions!

Kullerkeks
Kullerkeks

What a great merger, I really expect big advantages.

Jigar P
Jigar P

Please start the ping.fm again, Can''t get enough..

dansus
dansus

'HootSuite will continue to support Seesmic'

404?

Jamie Martin
Jamie Martin

What's going to happen to ping.fm / Seesmic Ping?

Jordan Behan
Jordan Behan

Hi Jamie,

It's a wait-and-see at this stage. HootSuite will become the lone dashboard, and will have the best toolset possible, as soon as they can be released. Watch this here HootSource blog for the latest, and keep being awesome.

Khoi
Khoi

Glad to here about the news. I'm using Seesmic...

What will happen? Will I can continue using Seesmic in the future? Or I'll have to convert to HootSuite? Does HootSuite have a free app (with ads) like Seesmic?

Jordan Behan
Jordan Behan

Hi Khoi,

At some point, you will have to convert to HootSuite, but you will find that the HootSuite tools available at the free level are a bargain for the price :)

Jay Tucker
Jay Tucker

So happy to see this merger, congrats!!!

Joakim Nilsson
Joakim Nilsson

I was an early fan of Seesmic but it's been evident the last 6-12 months that support for the platform had stagnated. I'm all positive to this acquisition and which both Loic and Ryan the very best!

Joe
Joe

Great collaboration guys, I am looking forward to new products.

Joe
Joe

Great collaboration guys, I'm looking forward to new products.

Kenny
Kenny

1) It's odd that your commenting system doesn't prompt for Twitter handles.

2) Hope you bring back some of the seesmic web management features that were nice into Hootsuite.

Jordan Behan
Jordan Behan

Kenny, that's great feedback, thank you.

Manoj Ranaweera
Manoj Ranaweera

This is without a doubt a very interesting development. Many years ago, I believe Tweetdeck was perhaps the first to realise the opportunity presented by creating dashboards for social media. Whilst Iain Dodsworth never commercialised the product, HootSuite was quick off the mark in bringing a commercial product with the business customer in mind. Whilst Loic was the king of pivots, I believe too many pivots and perhaps lack of belief in ever changing strategies never gave enough time for Seesmic to mature.

When we came up with the initial idea of integrating with a Social Media platform, Tweetdeck was already acquired and this presented us with two options, Seesmic or HootSuite. We chose HootSuite, as it continues to stick to its strategy, whilst Seesmic was changing its strategy almost every 6 months.

If you like to find out more about edocr HootSuite app, please visit http://www.edocr.com/HootSuite . We are the first European tech company to integrate with HootSuite, and our integration was completely built by our key integration partner, Cazoomi based in San Francisco.

We all know how important it is to have a base in San Francisco. With this acquisition and greater access to San Francisco ecosystem, I am sure we will see lot more progress from Ryan Holmes' Canadian tech company.

Bruce Kraft
Bruce Kraft

Does that mean that hootsuite will revive ping.fm? or something similar? Because the only game in town right now for significant social status posting penetration is onlywire.com and they are crazy expensive and miss half the features that ping.fm used to give away for free! Every hootsuite users knows that ping.fm integration was awesome til it got discontinued by seesmic! PLEASE BRING BACK PING.FM HOOTSUITE AND YOU WILL HAVE SEVERAL THOUSANDS OF NEW PAYING CUSTOMERS FOR LIFE!!!!

G
G

Ditto that!

Jordan Behan
Jordan Behan

Bruce! I appreciate the passion and enthusiasm in your comment.

You have my word that your comments will be carefully considered. You are certainly not alone in your sentiment.

Jeff D.
Jeff D.

Hootsuite has long ignored Windows Phone while Seesmic has embraced us. I hope WP-hate that Hootsuite seems to have doesn't mean that they'll kill Seesmic and Seesmic Ping on Windows Phone.

Paras Doshi
Paras Doshi

+1! I use seesmic on my WP - So I too hope that it doesn't get killed.

Jordan Behan
Jordan Behan

Jeff, I appreciate your comment.

I don't have an answer about Windows Phone for you yet, but at some point Seesmic will be rolled into HootSuite, will all users on the one dashboard. As that happens, we'll be sure to keep you posted via the HootSource blog.

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