HootSuite Acquires Seesmic

By Jordan Behan | 3 years ago | 120 Comments

HootSuite Welcomes Seesmic

HootSuite has acquired Seesmic, putting its management tools into the hands of even more social media business users. After years of friendly competition, HootSuite CEO Ryan Holmes and Seesmic Founder Loïc Le Meur have agreed to a deal and a plan for the transition:

  • HootSuite will continue to support Seesmic, while transitioning business users to HootSuite’s larger social media management toolset
  • Consumer users of Seesmic are encouraged to explore new tools, apps and features available at Twitter.com

It is a logical step in the lifecycle of both companies, who have shared many similarities since they were founded four years ago. Seesmic is a cross-platform application that was founded in 2008 by super entrepreneur and blogger Loïc Le Meur. HootSuite’s acquisition of a major player is yet another milestone in the company’s recent hyper-growth. HootSuite focuses on the needs of power users, so Seesmic’s business and enterprise customers will further reinforce HootSuite’s position in the upper left quadrant of the Twitter Partner graph:

Twitter partner quadrant
Twitter’s recent changes to its API and the launch of the Twitter partner program means a more concerted effort in tools and services for business users- the upper left (Diagram source: Twitter)

“I have always had a lot of respect for Seesmic’s CEO, Loïc Le Meur and the role Seesmic has played in advancing social business.” said HootSuite CEO, Ryan Holmes. “We are thrilled to welcome Seesmic’s users into the HootSuite family.”

“We’ve always been big fans of Ryan Holmes and the HootSuite team, since the days we were all pioneering the Social Media landscape. We’re thrilled today to announce that Seesmic is joining HootSuite, and we’re excited for our users: they are becoming part of the HootSuite family, and they will be able to continue to build their brand and social business,” said Seesmic CEO Loïc Le Meur.

HootSuite continues to develop more useful and intuitive tools for business and enterprise customers across all platforms and constantly evaluates new technologies and trends for inclusion in their social media management system. We’d love to hear your thoughts on this transaction, regardless of your social media dashboard choice. Leave us a comment.


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Erart 5pts

I am an Android Seesmic Pro user. Has there been any development on how or if there would be a transition specific to the Pro users?

Cyber MSX
Cyber MSX 5pts

And the Seesmic Desktop 2? Is it dead??

Butterzart 5pts

The purchase is a logical step from the point of increasing competition and under the circumstances of the current Twitter API changes.

Fernando 5pts

What about Seesmic Desktop 2?

Tara 5pts

What is going to happen with Seesmic Web?

Sean A. Flesch
Sean A. Flesch 5pts

Here's another vote for Ping. I like the ability to send to one location from my dumb phone and have it go to twitter and facebook at least.

laura 5pts

So, what happens if I already have a Hootsuite and Seesmic account, should I erase the Seesmic one? Will they be merged?

Barry Euphorik
Barry Euphorik 5pts

I'd like seesmic pings ability to upload photo's to Facebook pages rather than hootsuites owly.

Yannick Taes
Yannick Taes 5pts

I hope you will keep the best of both solutions!

Kullerkeks 5pts

What a great merger, I really expect big advantages.

Jigar P
Jigar P 5pts

Please start the ping.fm again, Can''t get enough..

dansus 5pts

'HootSuite will continue to support Seesmic'


Jamie Martin
Jamie Martin 5pts

What's going to happen to ping.fm / Seesmic Ping?

Khoi 5pts

Glad to here about the news. I'm using Seesmic...

What will happen? Will I can continue using Seesmic in the future? Or I'll have to convert to HootSuite? Does HootSuite have a free app (with ads) like Seesmic?

Jay Tucker
Jay Tucker 5pts

So happy to see this merger, congrats!!!

Joakim Nilsson
Joakim Nilsson 5pts

I was an early fan of Seesmic but it's been evident the last 6-12 months that support for the platform had stagnated. I'm all positive to this acquisition and which both Loic and Ryan the very best!

Joe 5pts

Great collaboration guys, I am looking forward to new products.

Joe 5pts

Great collaboration guys, I'm looking forward to new products.

Kenny 5pts

1) It's odd that your commenting system doesn't prompt for Twitter handles.

2) Hope you bring back some of the seesmic web management features that were nice into Hootsuite.

Manoj Ranaweera
Manoj Ranaweera 5pts

This is without a doubt a very interesting development. Many years ago, I believe Tweetdeck was perhaps the first to realise the opportunity presented by creating dashboards for social media. Whilst Iain Dodsworth never commercialised the product, HootSuite was quick off the mark in bringing a commercial product with the business customer in mind. Whilst Loic was the king of pivots, I believe too many pivots and perhaps lack of belief in ever changing strategies never gave enough time for Seesmic to mature.

When we came up with the initial idea of integrating with a Social Media platform, Tweetdeck was already acquired and this presented us with two options, Seesmic or HootSuite. We chose HootSuite, as it continues to stick to its strategy, whilst Seesmic was changing its strategy almost every 6 months.

If you like to find out more about edocr HootSuite app, please visit http://www.edocr.com/HootSuite . We are the first European tech company to integrate with HootSuite, and our integration was completely built by our key integration partner, Cazoomi based in San Francisco.

We all know how important it is to have a base in San Francisco. With this acquisition and greater access to San Francisco ecosystem, I am sure we will see lot more progress from Ryan Holmes' Canadian tech company.

Bruce Kraft
Bruce Kraft 5pts

Does that mean that hootsuite will revive ping.fm? or something similar? Because the only game in town right now for significant social status posting penetration is onlywire.com and they are crazy expensive and miss half the features that ping.fm used to give away for free! Every hootsuite users knows that ping.fm integration was awesome til it got discontinued by seesmic! PLEASE BRING BACK PING.FM HOOTSUITE AND YOU WILL HAVE SEVERAL THOUSANDS OF NEW PAYING CUSTOMERS FOR LIFE!!!!

Jeff D.
Jeff D. 5pts

Hootsuite has long ignored Windows Phone while Seesmic has embraced us. I hope WP-hate that Hootsuite seems to have doesn't mean that they'll kill Seesmic and Seesmic Ping on Windows Phone.

Svein 5pts

Not sure if I am too thrilled about this...

I can understand that this is the fallout after Twitters latest announcements regarding 3rd party apps, but as a paying Android customer, it is not fun to see the little investment wasted. Even though it was not big, it is something I did because I truly believe it was the right app to go with. To be pushed over to the official Twitter app is not something I am looking forward to...

Turnover 5pts

Woooow, congratulations guys! It's a great deal. I'm totally happy with hootsuite.com and now i will happier for sure :-)

Zacchaeus Nifong
Zacchaeus Nifong 5pts

I saw this coming over two years ago. I'm glad it finally happened!

Tom Prete
Tom Prete 5pts

I've used both, and while I greatly respect Hootsuite's extensive quiver of functions I greatly prefer Seesmic's interface. It would be great if Hootsuite absorbed some of Seesmic's ease of use.

Terry Chadban
Terry Chadban 5pts

Hey guys,

GREAT news! One of my main criticisms of Seesmic was their aquisition of Ping.fm and then dismantling it. Since HootSuite used to support Ping, maybe you can incorporate the functionality directly into the HootSuite program now?

That would make an already brilliant program just about perfect!


Zachary Reiss-Davis
Zachary Reiss-Davis 5pts

Congrats to the Seesmic team on a graceful exit for what was a troubled product; I hope the two teams build exciting products together.

Özgür Turanlı
Özgür Turanlı 5pts

How this acquisition will affect SeesmicPro users?

Will Hootsuite mute Seesmic as Twitter did to TweetDeck?

Stacy 5pts

Ugh. You guys should buy Gremln. Not a Seesmic fan

David 5pts

I'm a Hootsuite Pro user and have used the tool for several years and like it. I also use the app, however the Seesmic app makes it easier to share photos for multiple social accounts from my phone. Will HootSuite incorporate this functionality hopefully?

Simon Peacock
Simon Peacock 5pts

I love my Seesmic for Android - hope it stays functionally similar... :-)

Frawndoo 5pts

Sometimes you jsut have to roll with it dude.


Tony Milano
Tony Milano 5pts

Very nice! Maybe a desktop app in our future? I can't wait to see what awesomeness this will bring.


Tony Milano