72 Beautiful Instagram Story Templates (And How to Use Them)
A collection of free Instagram Story templates to make your content look cool and eye-catching, even if you're not a professional designer.
Want your brand’s Instagram Stories to look clean, polished and consistently stylish? Instagram Stories templates are the way to go.
The truth is, most of your favorite brands probably already use them. But really, it’s no surprise they want to make their Stories look good: half a billion users interact with Instagram Stories daily, and 58% of people say their interest in a brand or product increased after seeing it in Stories.
If you’re not using this Insta feature to put your best foot forward, you’re going to miss out.
In this post, we’ll show you how to use Instagram Stories templates to wow your audience and showcase your best content. We’ve also included a designer pack of 72 customizable templates that will boost the look of your Stories right away.
Plus, now that you can turn Stories into “Highlights” on your Instagram profile, that temporary content actually has the potential for a much longer shelf life.
Might as well make it look nice, right?
But there are tons of other reasons to use Instagram Stories templates, too.
Yes, Instagram Stories are primarily known for their charmingly unpolished execution (anyone else weirdly addicted to watching Go Clean Co. scrub grout?). But, as with all social networks, the level of professionalism that users expect from brands is steadily rising.
Brands often use Instagram Story templates to create a consistent aesthetic on their Stories: one that’s connected to their larger visual identity or brand voice. The subtle (aesthetically pleasing) inclusions of branded fonts, colours and logos all help to build familiarity and trust with a brand.
Jewellery design studio Melanie Auld Jewelry uses templates to share editorial content on its Stories, like this profile of wellness and travel blogger Julianne Barbas. With shots laid out artfully and elegant text, it’s almost like a digital magazine feature. Profesh!
Save time (and money)
Because most content on Stories disappears after 24 hours (unless you post them to your Highlights), it doesn’t make sense to professionally design every single shot or video.
But if you know you’re going to be regularly posting certain types of content, designing a template to accompany each one will save you time (and the cost of hiring a pro) in the future.
The Washington Post (whose TikTok, btw, is weirdly good too) gets people to swipe up on their news stories by using eye-catching animated text and simple illustrative graphics. Even though it’s less flashy than glitter eyeshadow, it catches the eye in a Stories feed full of bright visuals.
Or, maybe you just need to post a Story that doesn’t necessarily call for a photograph, such as an intro page for a slideshow of delicious treats, à la Minimalist Baker.
Stand out from the competition
This one’s easy. Instagram Stories templates are a quick and simple way for your brand to distinguish itself as viewers are flipping through a sea of Stories.
A striking graphic design will (hopefully!) capture their attention and reinforce your brand’s style in the process. It’s also a way to show that you’ve put time and thought into your content.
Brit and Co.’s stories are instantly recognizable when they pop up in your feed: images and videos are always on a splashy backdrop that features brand-appropriate colors, shapes and textures. They’re distinct from the standard look you get from crafting a Story directly in the Instagram app: definitely attention grabbing.
72 free Instagram Stories templates
As a thank you to our dedicated readers, we’ve designed a pack of 72 customizable Photoshop Instagram Stories templates that will instantly boost the look of your Stories. The templates are divided into nine different story types, with four to 12 styles per category.
Choose the format that best suits your purposes and customize it in Photoshop (instructions below) to match your brand—or simply use as is. The possibilities are endless!
Want ‘em all? No sweat. Download them here!
Download your free pack of 72 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.
Not only are there thousands of beautiful templates in Adobe Spark’s free library, but it’s got built-in photo editing functionality too — so you can make sure your images pop as much as the graphic design.
A perennial favorite of the influencer crowd, A Design Kit’s designs allow you to add elements, tweak colors, texturize and more. Over 30 fonts offer an opportunity to really stand out from everyone else typing away with Instagram’s minimal selection.
Easil’s free version includes 2,500-plus templates to play with, but if you feel like splashing out, the platform’s brand kit feature is pretty cool: it allows you to store your color palette, logos, brand images and fonts in one place to pop into their sleek templates. There’s also a handy collaboration feature, so you can tag-team a Story with a teammate if you need an extra hand.
The unfortunately named GoDaddy Studio tool (formerly Over) actually has some pretty sweet design options. It’s ultimately lure to try to get you to sign up for their web hosting services, but you can score some sleek looking templates for free.
Mojo’s specialty is animated Stories: toss your photos or videos into one of their dynamic templates and customize the timing, music and text effects for an attention-grabbing message. New templates and styles are added each month.
Okay, the Instagram Stories templates you’ll find on Creative Market are all paid options… but if you’ve got some bucks in your social media budget, you can get something unique in the $30-$70 range. Buy a cohesive pack that speaks to your brand and you’ll have plenty of options to play with. Most kits have hundreds of variations on a theme to keep your Stories on point but not repetitive.
Save time managing your Instagram Stories using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, respond to comments and DMs, measure performance, and run all your other social media profiles. Try it free today.