12 Free Instagram Stories Templates (And a Guide to Create Your Own)

Here’s a collection of free Instagram Story templates to take your content to the next level (and save time doing it!). Created by the team at Adobe Spark, a free graphic design app, these templates are easy to customize to fit your brand’s unique look.

In this post we’ll also show you how to create your own templates for Instagram Stories. But before we get to those instructions and the templates, you’ll need to know:

How to use the Instagram Story templates

  1. Create a free Adobe Spark account and login.
  2. Click Use this template under any of the templates below.
  3. The link will take you to Adobe Spark to edit the template.
  4. Change the background image, fonts, colors, etc. To remove the Adobe Spark logo, simply select it and click Remove.
  5. Download the template and upload it to your Instagram Story.

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12 free and customizable Instagram Story templates

News, announcements, and events

Designs for product launches, event promotions, and industry news. The “swipe up to see” call-to-action on the first graphic is especially helpful if you have a landing page or article to append to your Story.

1. New flavors

Use this template

2. Paper folding workshop

Use this template


We share a ton of content on Instagram Stories here at Hootsuite. And one of the most popular content types with our audience is the always-dependable listicle.

3. Women who are breaking barriers

Use this template

4. Hap-pea recipes

Use this template

5. Ways to add cranberries

Use this template

Special offers and promotions

Like the first set of templates on this list, these designs are also great for promoting events.

6. National picnic day sale

Use this template

7. Summertime sale

Use this template

Quotes and inspiration

“There are few types of content that are more shareable and promote as much engagement as a smart and relevant quote.”
-The Hootsuite team

8. The destination

Use this template

9. Make life your runway

Use this template

10. Light to shine

Use this template

Blog post promotion

Pro tip: add a “swipe to read the article” call-to-action and frame it with a shape to draw attention to it.

11. Bolivia

Use this template

12. From inspiration to pattern

Use this template

How to create your own template for Instagram Stories

If you’re inspired by designs above but want to start from scratch, follow these 10 simple steps to create your own.

  1. Get your free Adobe Spark account and login.
  2. From the main Adobe Spark page, click the blue + icon at the top of your screen.
  3. Then click the green + icon to create a new post.
  4. Click start from scratch.
  5. Under “Select a size” click SOCIAL POST.
  6. Select the Instagram Story option and then click Next.
  7. Choose from one of the stock photo options on the right or upload your own image. Then click Next.
  8. Now you can customize the design. Upload your logo, edit the image, change or add text, fonts, colors, and layout. You can even resize the design for other social networks.
  9. Once you’re happy with your creation click Download.
  10. Send the file to your phone and add it to your Instagram Story!

Here’s a design we created in just a few minutes using Adobe Spark.

Instagram Story template by Hootsuite

If you have well-defined brand guidelines—with preferred fonts, colors, logos, and images—then making your own templates is quick and easy.

And that’s it. You’re armed with professional templates to impress the 300 million people who use Instagram Stories every day. Now check out our complete guide to using Instagram Stories for expert tips and content ideas to further refine your strategy.