HootSuite Analytics: Best Practices to Measure Social Media for Business

Blog   /   Social

Being successful on social media means being able to tie your social efforts to the success of your business. One of the best ways to make this connection is with social media analytics.

By tracking your social activity with analytics, you will be able to assign value to what you are doing. Tracking your social media activity will also help you learn from, improve on and measure your results.

To help you understand why social media analytics are important, our helpful Social Media Coaches have created a simple guide called Social Analytics – Measure Your Social Media Success.

Download the Guide

A variety of analytics tools are available in your HootSuite dashboard so you can simply and quickly track the success of your social media campaigns. With HootSuite analytics you have access to a complete and comprehensive picture of your social media participation, making it easy to see and understand how your social media is working for you.

In this guide, we cover:

  • Social media analytics best practices
  • How to use URL shorteners
  • The top HootSuite analytics tools and how to use them
  • How to set up analytics reports
How to shorten a link within the HootSuite compose box
How to shorten a link within the HootSuite compose box

Whether you want to see how many retweets you had or see the overall engagement on your year-long campaign, our analytic integrations will help you understand your social media efforts. Download Analytics For Business — Measure Your Business Success to learn how.

For more helpful training on how to use analytics, sign up for one of our Social Media Coach analytics webinars today. And check out our webinars page to access other helpful webinars on a number of social media topics and get started on the road to becoming a successful social business.

Download the Guide