If you’ve been following the latest social trends, chances are you’ve made an Instagram collage. No, we’re not talking paper, scissors, and glue. Think Instagram Top Nine. Or the “LinkedIn, Instagram, Facebook, Twitter” meme.

But brands have used the crafty artform for more than memes. Instagram collages can combine multiple photos to show off different product angles and features—or even before and after shots. Add frames and borders for a scrapbook-styled event recap. Or roundup multiple pieces for gift guides and seasonal mood boards.

All this and more can be done without papercuts and superglue snafus. An assortment of free Instagram collage apps make trimming and styling easy and mess-free.

So, feeling scrappy? Read on for the tips, tricks, and tools you need to make collages a part of your Instagram business strategy.

Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.

How to make a collage on Instagram

Follow these steps to learn how to make a collage on Instagram posts and Stories.

Feed

Here’s how to make a collage on an Instagram post:

  1. Download and open Layout.
  2. Tap on the images you plan to include. You can choose up to nine. A checkmark will appear beside each image you’ve selected.

including images in an Instagram collage

  1. Select the layout you prefer from the top of the screen.
  2. Tap on any image to edit it. Use the blue handles to resize.
  3. Mirror or flip each image according to your desired outcome.
  4. Add borders if you wish.
  5. Hit save.
  6. Share to Instagram or save to your camera roll.

Instagram collage of a cat wearing different accessories

Tip: Instagram Layout only offers basic editing features. If your photos require work, make sure to edit them first and save them to your camera roll.

Stories

Here’s how to make a collage on Instagram Stories. The lingo may be slightly different depending on the device you use.

  1. Open Instagram.
  2. Tap the camera icon in the top left corner, or swipe right.
  3. Take a picture.

picture of a keyboard on Instagram Stories

  1. Open the pen tool. It’s the squiggly line icon, second from the top right.
  2. Choose a background colour. Press down and hold on the image until the colour fills over the image. Hit done.

color-filled Instagram Story image

  1. Leave Instagram and go to your camera roll.
  2. Select a photo you’d like to include and choose copy.

including a photo of a cat in an Instagram collage

  1. Open Instagram and wait for Add Sticker to appear. Tap it and place it where you’d like to appear.

Instagram sticker of a cat from the photo before

  1. Repeat until you’ve added all the photos you plan to include. Add drawings, stickers, text, or tags.

Instagram collage with cats

  1. Hit share.

Still new to Instagram Stories? Here’s how to use them.

Instagram collage tips

Mashup your social game with these Instagram collage tips.

Start with a concept

All Instagram collages should be created with purpose. Don’t collage just for the sake of it.

And they should fit into your overall Instagram marketing plan.

Before you set out to make one, consider why a collage is the best choice over a single-image post, carousel, or other option.

Your answer will lead to your collage concept. Here are a few examples to get you started:

Use a split-screen to showcase multiple options

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The countdown to routine’s powerfully botanical, long awaited day and night face oils is ON! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ A limited amount of “woke glow” (day) and “golden slumber” (night) oils remain for **pre-sale and this week, all orders include a free routine pin!! So go, get that glow! **Orders are anticipated to be sent out the first week of May. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 💫💫💫💫💫💫💫💫💫💫💫💫💫💫💫💫💫💫💫👁WOKE glow: A Sea buckthorn & Rose hip tinted botanical massage for your visage. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌙GOLDEN slumber: The nighttime is the right time to rejuve your visage with neroli and rose while you doze. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷 @modulecreativeagency Design: @venzi3 ⠀⠀⠀⠀⠀⠀⠀⠀ #getwoke #wokeglow #faceoils #botanical #spring

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Show off a new collection, lineup or product options

Encourage feedback and engagement

Create a step-by-step, how-to, or before and after

Use multiple visuals to drive a narrative

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The term “dinosaur” has developed a negative connotation, often describing something that is out-of-date or unable to adapt. In reality, these creatures were marvels of speed, size, power and versatility, and they can teach us a great deal about our world, says paleontologist Kenneth Lacovara. They reigned unchallenged for 165 million years — what do they reveal about our past, and what can they tell us about our environmental future? “To be a dinosaur is to belong to a staggeringly successful group of animals whose reign across time may never be matched by humans or any of our mammalian kin,” Kenneth says. To learn more about why we should study and respect dinos, visit go.ted.com/dinosaursmatter. Illustration by @mike_lemanski

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Choose the right mix of images

A good Instagram collage should never overwhelm the viewer. The choices you make should always be in the interest of communicating a message or idea as clearly as possible.

There are some instances where high volume is called for—say, to convey the size or diversity of a community. The rest of the time, use images sparingly and intentionally.

Stick with simple visuals that have a clear focus. Images that are too detailed or zoomed out lose impact when paired with others and reduced in size.

Avoid color clashes by creating a complementary palette. If that’s not possible, try adding tints or treatments to make photos match.

When all else fails, or to set a mood, go black and white.

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Regard 💫 Sortie le 16 février 🌹

A post shared by Jeanne (@jeannedamas) on

Brush up on your visual content skills with these 12 tips.

Style your collage

Sometimes a simple mashup of images is all you need. But there are times when a little more “zhuzh” is called for. And there are several ways you can kick your collage up a notch.

From vintage film borders to florals and punchy graphics, here are a few examples.

Frames can lend a nostalgic vibe or photobooth effect to a series of photos. They can also bring order and clarity to a mishmash of images.

Textures and shapes can add both dimension and cohesion.

Patterns can add flair and intrigue to a series of images.

Text boxes can cover everything from product info to positive comments.

Add stickers and tags

Stickers and tags make your Instagram Stories and posts engaging and shoppable. And collages are no exception. At their best, collages can even unlock new ways to use these features.

If your collage features multiple influencers, partners, or fans, be sure to tag them. This can drive more engagement to your post or campaign.

For collages that feature gift guides, roundups, or multiple products, shoppable tags let people learn more about the item that catches their eye. Instagram allows you to tag up to five products per post, so make the most of it. For now, only one product sticker can be added to Stories.

Download your free pack of 20 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.

Download the templates now!

Brands have used stickers in Instagram Story collages to great effect. French jewellery designer Louise Damas uses the poll sticker to see which pieces people like best. Netflix uses it for viewers to vote for the best dressed participants of The Circle.

Instagram story collage from Louise Damas

Instagram story collage from The Circle

Mix it up with multimedia

Instagram collages can bring images, video, music, and text together in a single post.

Doing this well can be tricky, though. Posts with too much media can come across as jumbled or chaotic.

It all comes back to having a strong concept and clear message.

Dove uses a collage to break beauty stereotypes with a grid of changing portraits. Notice how only one image changes per frame, and at a speed that allows viewers to take everything in.

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We’re breaking beauty stereotypes around the world with @girlgaze and @gettyimages 🌎 but we couldn’t do it without the amazing women and non-binary individuals in front of and behind the camera 📸 As the world’s largest stock photo library to shatter beauty stereotypes and create a more inclusive vision of beauty, Project #ShowUs is making waves 🙌 And we’re so happy to have been awarded the Silver Glass Lion for Change at @cannes_lions Festival of Creativity – an award that celebrates ideas that challenge gender inequality and make a positive impact on the world 🦁 So far, over 7000 of our images have been downloaded in over 40 countries and counting, by 938+ companies… This is just the beginning and we can’t wait to see more 💙 #Dove #RealBeauty #ShowUs #CannesLions #Unstereotype #CannesLions2019 #Change

A post shared by Dove Global Channel 🌎 (@dove) on

Coachella’s “you might like” series combines a visual with a video to provide a snapshot and soundbite of artists its followers might like. The framing of the campaign is super slick and straightforward.

Try advanced collaging techniques

Collages may be a good way to cram things into a single post. But there’s no reason you should limit yourself to one. Expand an Instagram collage into a multi-post carousel or Story. Or, spread it across your feed.

Instagram collage from Frank and Oak

Learn how to use individual images to make a larger one, and other Instagram hacks.

Keep feed aesthetics in mind

Technically, your Instagram feed is already a collage of every post you’ve published. Adding a collage post into the mix can look busy, unless you’re strategic about it.

Make sure your Instagram collage fits in with your feed aesthetic. If you often use certain Instagram filters or presets, a collage should be no exception. Use it on the collage too.

Plan ahead with a content calendar, like Hootsuite Planner, so you can see how the collage will look next to other content before you hit post.

Just because you’ve spent extra time on a collage doesn’t mean you should spend less time elsewhere. Keep the Instagram algorithm’s ranking signals in mind before you post.

7 Instagram collage apps

Use these Instagram collage apps to speed up your workflow and add some pizzazz.

1. Layout

As the official Instagram collage app, Layout has you covered for your basic collage needs.

Add up to nine photos and position them in different layouts. Save posts as squares, which means they’re good for the grid, but not always ideal for Instagram Story collages.

For photo editing and fancier templates, check out the options below.

Download: iOS and Android

2. Unfold

Unfold is one of the most popular Instagram collage apps available. In fact, the app is so popular that brands like Tommy Hilfiger have even created branded templates on the platform.

A plethora of customizable options are available for both posts and Instagram Stories. And new layouts, for special events or trends, are regularly added into the mix. It’s free to use, but monthly members have access to a wider range of stickers, fonts, and features.

Download: iOS and Android

3. A Design Kit

From the creators of A Color Story and Filmm, A Design Kit brings creators a kit and caboodle of free Instagram collage tools. Think cute and crafty, these templates, brushes, and stickers veer toward bright and playful.

This tool is good for posts and Stories, with a monthly membership available.

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It’s strange to have finally fallen in love with reading. A year ago I rarely read and now it’s one of my favorite retreats. I’m still considering if i should make an official #bookstagram account, but til then, here ya go!⠀ ⠀ This month I was inspired to read The Girl on the Train & The Last Black Unicorn by @ladybookers. Excited about that new reading group! ⠀ I also finally read The Picture of Dorian Gray as part of the @mjudsonbooks reading challenge for 2020! I was familiar with the story, but pushing myself to read that chapter on fabrics and jewels… 😅 whew! But it did encourage me to read more classics!⠀ ⠀ What’s your top recommended book right now?⠀ ⠀ Ratings: ⠀ Girl on the Train by Paula Hawkins: 3⭐️ — I figured out the twist way before it hit⠀ ⠀ The Picture of Dorian Gray by Oscar Wilde: 4⭐️ — this one really makes me want to take on more classics⠀ ⠀ Trick Mirror by Jia Tolentino: 5⭐️ — well worth the read if you grew up with the early internet⠀ ⠀ The Family Upstairs by Lisa Jewell: 4⭐️ — my first Lisa Jewell & exited for more!⠀ ⠀ Do You Mind If I Cancel by Gary Janelli: 4⭐️— Do you mind if I snicker about the Royals & George FOREVER?! 🤣⠀ ⠀ Little Fires Everywhere by Celeste Ng: 5⭐️— this is going to be a great Hulu drama! ⠀ ⠀ The Last Black Unicorn by Tiffany Haddish: 4⭐️ — Tiffany’s life is just as wild as you’d imagine⠀ ⠀ Educated by Tara Westover: 5⭐️ — I felt conflicted at the beginning but was proud by the end.⠀ ⠀ Pumpkinheads by Rainbow Rowell: 4⭐️ — plan to reread in the fall to see if I can stretch it to 5! ☺️⠀ ⠀ Big Lies in a Small Town by Diane Chamberland: 4⭐️ — A few author’s quirks bugged me but I absolutely loved this story⠀ ⠀ All in all, a really great start to the year. I highly doubt I’ll reach this number every month but January is a year in itself. ⠀⠀ What was your favorite January read?!

A post shared by Stephanie Ava🐝 (@stepherann) on

Download: iOS

4. Storyluxe

As its name suggests, this Instagram collage app specializes in the Story format. More than 570 photo and video templates are available with backdrops, filters, branding, and styling tools. Available for free or monthly subscription.

Storyluxe Instagram collage

Download: iOS

5. Mojo

Mojo bills itself as a video stories editor for Instagram. New templates and fonts are added monthly to its library of more than 100 templates. Each one is 100% editable, so you can brand and tailor as you see fit. Did you accidentally shoot your video in landscape? No problem. The makers of Mojo have several fixes for the common video orientation hitch.

Download: iOS and Android

6. SCRL

With access to Unsplash’s 30,000+ photo library, SCRL makes it easy to create Instagram collage layers. These stock photos can add high production value to your content without the high costs.

This app especially excels in panoramic carousels. In other words, you can use its tools to unfold a collage across a series of posts. This is a popular approach for wardrobe capsules, event recaps, and narrative concepts.

Download: iOS

7. Magisto

Magisto is a video editor that lets you create video collages or photo slideshows. The free app includes thematic templates, access to a music library, as well as filters, effects, and stabilization fixes.

Professional and Business plans offer access to a vast stock photo and video library.

Download: iOS and Android

Looking for more Instagram apps? Here are 17 that will take your posts to the next level.

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