How to Be Found on LinkedIn

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By Reid Robinson | 3 months ago | No Comments

Whether you’re using LinkedIn to find your next job, search for top talent, or establish a personal brand, there are several things you can do to help the real you rise to the top.

Your LinkedIn profile is likely the first result when someone searches for your name (according to our friends at Forbes). With a growing user base of over 364 million registered LinkedIn users, it’s harder than ever to position yourself as that coveted first result. Back in 2008, people would’ve easily found you, but times have changed. You have to do everything right, or else when that recruiter or prospect comes calling, you risk getting lost among other candidates. Here are some ways to make sure you’re rising above the crowd:

Have a Complete Profile

how to be found on LinkedIn

The number one way to rank in more search results is to provide more information with a complete profile. LinkedIn does a great job prompting users to fill in each section with details. Ensure your profile strength says “All-Star.” Take some time and ensure these details are filled in before moving on.

Your Skills

While you can add up to 50 skills on your profile, keep in mind that this will make your profile a bit of a mess. It’s best to focus on the skills that you truly excel at; this way, people are more likely to endorse you for skills that they know you are capable of. You also never want to be asked to elaborate on skill that’s clearly not among your strengths. If you’re not sure which skills to add, consider picking some of the top 25 skills people got hired for.

Make a Compelling Headline

how to be found on LinkedIn google search

Aside from your name and location, only your headline makes the cut in Google search results. Make sure you’re putting the right message out there.

There are simple ways you can turn a bland headline into a more engaging and memorable one. One way to do this is to explain your job in a way that shows how you solve problems:

Bad Example:

Sales Executive at Shoe Company

Good Example:

Enabling people to put the best foot forward by connecting them with the right shoes

Your Connections

My mom would approve of LinkedIn’s search algorithm, because it follows a classic bit of maternal advice: “you are the company you keep.” You’re more likely to show up and rank higher if you have more quality connections. As with most things, there are diminishing returns; for example, going from 5 to 250 connections will really impact your ranking while going from 600 to 1500 might not make a difference at all.

Link back to your profile

how to be found on LinkedIn profile

The more people visit your LinkedIn profile, the higher up your page is going to appear in search results. Include your custom profile link across your other social profiles. Not only will this help drive traffic to your profile, it will also make sure you’re taking every opportunity to make valuable connections!

Your Job History

A large portion of your LinkedIn profile contains details of your current and past jobs. Use this space to not only highlight your expertise and employment record, but also include important keywords. Hint: Use keywords that appear in job ads for positions you are currently in or looking to compete for. It’s like leaving a trail of breadcrumbs for the search algorithms.

Be Engaged!

Don’t forget LinkedIn is called a “social network” for a good reason. It’s easy for most users to beat out those dusty accounts that were used once, never touched again, and have since been collecting dust with a single connection. Linkedin has been putting increasing importance on being engaged. Whether you are replying to updates from your connections, asking and answering questions in LinkedIn groups, or sharing and creating posts—all these tactics will not only drive profile views back to yourself, they’ll also make you more likely to appear at the top of search results.

Michael Webster
Michael Webster 5pts

Ever wonder why the All-Star level still has some white left in it, as if there were something else to do?

Tina Hammond
Tina Hammond 5pts

I feel the same Tracie Thomson. I just don't get it.

Arvind Verma
Arvind Verma 5pts

Excellent piece of information. Thanks for sharing insights.

Tracie Thompson
Tracie Thompson 5pts

I'm an artist and so far I haven't figured out LinkedIn. I've had an account for years, never seen a single result from it; it seems not to be the place for those of us in creative fields, but if I can find ways to make it work for me, I'm interested.

Adrien SAINT
Adrien SAINT 5pts

@Tracie Thompson So far, Pulse has done a good job compiling articles and all. Now with the integration of Slideshare, visual content is giving a more important place. But just as every social network has a positioning, maybe LinkedIn is, for now, not focusing so much on arty topics.

Karie 5pts

@Tracie Thompson  I understand how LinkedIn can seem like it's not for creatives. However, as a graphic designer turned professor, I've used LinkedIn to hire other creatives and people have hired me based on my profile. Here are some tips I used:

1. Complete you profile

2. Include a link to your online portfolio

3. Join networks that focus on your industry: graphic design, copywriting, photography

4. Engage in conversations within your networks

5. Connect with creatives that you DON'T know and can learn from

6. Connect with the hiring managers within your industry. This helped me with freelance jobs.

7. Have people write recommendations for your profile

Have a creative day,


Tom Schneider
Tom Schneider 5pts

Keywords in your Name?  Can you provide an example?  

Thank you,

John marketing customer engagement content strategy Doe

Mike Kawula
Mike Kawula 5pts

Great Tips! Love LinkedIn and so many features to help improve your Profile. Didn't know you could go up to 50 Interests, cool! @SelfEmployedKing

social_ben 5pts

Julio - what a great post full of information. Though I disagree to a certain extent about the snakes. You are suggesting that people are potentially searching one way only. Let me give an example: If your a consultant, I agree that you need to mention it a few times for ranking but also other words that mean the same thing, ie Consultant, Consult, Consultancy, Advise, Assist, Help all mean the same thing. Rich use of the dictionary, and that is why it is important to use the full available characters in each section.